Exclude things during .deb packaging correctly, so that we don't have a bunch of build detritus left over. FPM still leaves the empty directories, unfortunately

rakefile

@@ -96,11 +96,11 @@ task :package do
             "--verbose",
             "--after-install=#{postinstall.path}",
             "--prefix=#{INSTALL_DIR_PATH}",
-            "--exclude=build/**",
-            "--exclude=rakefile",
-            "--exclude=.git/**",
+            "--exclude=**/build/**",
+            "--exclude=**/rakefile",
+            "--exclude=**/.git/**",
             "--exclude=**/*.pyc",
-            "--exclude=reports/**",
+            "--exclude=**/reports/**",
             "-C", "#{REPO_ROOT}",
             "--provides=#{PACKAGE_NAME}",
             "--name=#{NORMALIZED_DEPLOY_NAME}",