feat: set default value for is_marketable (#30784)

If a user is created using manage_user command, set value
for is_marketable attribute to false.

VAN-996

common/djangoapps/student/models.py

@@ -132,6 +132,7 @@ TRANSITION_STATES = (
     (UNENROLLED_TO_UNENROLLED, UNENROLLED_TO_UNENROLLED),
     (DEFAULT_TRANSITION_STATE, DEFAULT_TRANSITION_STATE)
 )
+IS_MARKETABLE = 'is_marketable'
 
 
 class AnonymousUserId(models.Model):
@@ -848,11 +849,35 @@ def user_post_save_callback(sender, **kwargs):
     _called_by_management_command = getattr(user, '_called_by_management_command', None)
     if _called_by_management_command:
         try:
-            __ = user.profile
+            profile = user.profile
         except UserProfile.DoesNotExist:
-            UserProfile.objects.create(user=user)
+            profile = UserProfile.objects.create(user=user)
             log.info('Created new profile for user: %s', user)
 
+        # If user is created using management command, ensure that the user's
+        # marketable attribute is set (default: False) and an account is created
+        # on segment. By created an account on segment, it is ensured that data
+        # will be sent to relevant places like Braze.
+        if settings.MARKETING_EMAILS_OPT_IN:
+            UserAttribute.set_user_attribute(user, IS_MARKETABLE, 'false')
+
+            traits = {
+                'email': user.email,
+                'username': user.username,
+                'name': profile.name,
+                'age': profile.age or -1,
+                'yearOfBirth': profile.year_of_birth or datetime.now(UTC).year,
+                'education': profile.level_of_education_display,
+                'address': profile.mailing_address,
+                'gender': profile.gender_display,
+                'country': str(profile.country),
+                'is_marketable': False
+            }
+            # .. pii: Many pieces of PII are sent to Segment here. Retired directly through Segment API call in Tubular.
+            # .. pii_types: email_address, username
+            # .. pii_retirement: third_party
+            segment.identify(user.id, traits)
+
     # Because `emit_field_changed_events` removes the record of the fields that
     # were changed, wait to do that until after we've checked them as part of
     # the condition on whether we want to check for automatic enrollments.

common/djangoapps/student/tests/test_models.py

@@ -10,7 +10,7 @@ from django.contrib.auth.models import AnonymousUser, User  # lint-amnesty, pyli
 from django.core.cache import cache
 from django.db.models import signals  # pylint: disable=unused-import
 from django.db.models.functions import Lower
-from django.test import TestCase
+from django.test import TestCase, override_settings
 from edx_toggles.toggles.testutils import override_waffle_flag
 from freezegun import freeze_time
 from opaque_keys.edx.keys import CourseKey
@@ -20,12 +20,14 @@ from common.djangoapps.course_modes.models import CourseMode
 from common.djangoapps.course_modes.tests.factories import CourseModeFactory
 from common.djangoapps.student.models import (
     ALLOWEDTOENROLL_TO_ENROLLED,
+    IS_MARKETABLE,
     AccountRecovery,
     CourseEnrollment,
     CourseEnrollmentAllowed,
     ManualEnrollmentAudit,
     PendingEmailChange,
     PendingNameChange,
+    UserAttribute,
     UserCelebration,
     UserProfile
 )
@@ -781,6 +783,40 @@ class TestUserPostSaveCallback(SharedModuleStoreTestCase):
         assert actual_course_enrollment.mode == 'verified'
         assert actual_student.is_active is True
 
+    @override_settings(MARKETING_EMAILS_OPT_IN=True)
+    def test_is_marketable_set_to_false_for_user_created_via_management_command(self):
+        """
+        For users that are created using manage_user.py management command, set the
+        is_marketable value to 'false'.
+        """
+        expected_traits = {
+            'email': 'some.user@example.com',
+            'username': 'some_user',
+            'name': 'Student Person',
+            'age': -1,
+            'yearOfBirth': 2022,
+            'education': None,
+            'address': None,
+            'gender': 'Male',
+            'country': '',
+            'is_marketable': False
+        }
+
+        user = UserFactory(
+            username='some_user',
+            first_name='Student',
+            last_name='Person',
+            email='some.user@example.com',
+        )
+        with mock.patch('common.djangoapps.student.models.segment') as mock_segment:
+            user._called_by_management_command = True  # pylint: disable=protected-access
+            user.save()
+
+        attribute = UserAttribute.objects.filter(user_id=user.id, name=IS_MARKETABLE)
+        assert attribute
+        assert mock_segment.identify.call_count == 1
+        assert mock_segment.identify.call_args[0] == (user.id, expected_traits)
+
     def _set_up_invited_student(self, course, active=False, enrolled=True, course_mode=''):
         """
         Helper function to create a user in the right state, invite them into the course, and update their