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-[![Build Status](https://api.travis-ci.org/edx/frontend-app-user-account.svg?branch=master)](https://travis-ci.org/edx/frontend-app-user-account) [![Coveralls](https://img.shields.io/coveralls/edx/frontend-app-user-account.svg?branch=master)](https://coveralls.io/github/edx/frontend-app-user-account)
-[![npm_version](https://img.shields.io/npm/v/@edx/frontend-app-user-account.svg)](@edx/frontend-app-user-account)
-[![npm_downloads](https://img.shields.io/npm/dt/@edx/frontend-app-user-account.svg)](@edx/frontend-app-user-account)
-[![license](https://img.shields.io/npm/l/@edx/frontend-app-user-account.svg)](@edx/frontend-app-user-account)
-
-# frontend-app-user-account
-
-Please tag **@edx/arch-team** on any PRs or issues.
-
-## Introduction
-
-React app for user account management.
diff --git a/README.rst b/README.rst
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+|Build Status| |Coveralls| |npm_version| |npm_downloads| |license|
+
+frontend-app-user-account
+=========================
+
+Please tag **@edx/arch-team** on any PRs or issues.
+
+Introduction
+------------
+
+React app for user account management.
+
+.. |Build Status| image:: https://api.travis-ci.org/edx/frontend-app-user-account.svg?branch=master
+   :target: https://travis-ci.org/edx/frontend-app-user-account
+.. |Coveralls| image:: https://img.shields.io/coveralls/edx/frontend-app-user-account.svg?branch=master
+   :target: https://coveralls.io/github/edx/frontend-app-user-account
+.. |npm_version| image:: https://img.shields.io/npm/v/@edx/frontend-app-user-account.svg
+   :target: @edx/frontend-app-user-account
+.. |npm_downloads| image:: https://img.shields.io/npm/dt/@edx/frontend-app-user-account.svg
+   :target: @edx/frontend-app-user-account
+.. |license| image:: https://img.shields.io/npm/l/@edx/frontend-app-user-account.svg
+   :target: @edx/frontend-app-user-account