diff --git a/src/analytics/analytics.js b/src/analytics/analytics.js
index 54a8630..d33499e 100755
--- a/src/analytics/analytics.js
+++ b/src/analytics/analytics.js
@@ -5,6 +5,19 @@ import LoggingService from '../services/LoggingService';
 
 const eventLogApiBaseUrl = `${configuration.LMS_BASE_URL}/event`;
 
+
+// Uses a JSON as a source of key value pairs for x-www-form-urlencoded output.
+// Note should be handled by axios, but is not built in.
+// - see https://github.com/axios/axios/issues/97
+function xWwwFormUrlEncoded(json) {
+  const data = [];
+  Object.keys(json).forEach((key) => {
+    data.push(`${encodeURIComponent(key)}=${encodeURIComponent(json[key])}`);
+  });
+  return data.join('&');
+}
+
+
 // Sends events to Segment and downstream
 function handleTrackEvents(eventName, properties) {
   // Simply forward track events to Segment
@@ -21,7 +34,15 @@ function logEvent(eventType, eventData) {
     event: JSON.stringify(snakeEventData),
     page: window.location.href,
   };
-  return apiClient.post(eventLogApiBaseUrl, serverData)
+  return apiClient.post(
+    eventLogApiBaseUrl,
+    xWwwFormUrlEncoded(serverData),
+    {
+      headers: {
+        'Content-Type': 'application/x-www-form-urlencoded',
+      },
+    },
+  )
     .catch((error) => {
       LoggingService.logAPIErrorResponse(error);
     });
diff --git a/src/analytics/analytics.test.js b/src/analytics/analytics.test.js
index f22f641..f514070 100644
--- a/src/analytics/analytics.test.js
+++ b/src/analytics/analytics.test.js
@@ -25,16 +25,15 @@ describe('analytics logEvent', () => {
   it('posts expected data when successful', () => {
     jest.spyOn(apiClient, 'post').mockResolvedValue(undefined);
 
-    expect.assertions(3);
+    expect.assertions(4);
     return logEvent(eventType, eventData)
       .then(() => {
         expect(apiClient.post.mock.calls.length).toEqual(1);
         expect(apiClient.post.mock.calls[0][0]).toEqual(`${configuration.LMS_BASE_URL}/event`);
-        expect(apiClient.post.mock.calls[0][1]).toEqual({
-          event_type: 'test.event',
-          event: '{"test_shallow":"test-shallow","test_object":{"test_deep":"test-deep"}}',
-          page: window.location.href,
-        });
+        const data = 'event_type=test.event&event=%7B%22test_shallow%22%3A%22test-shallow%22%2C%22test_object%22%3A%7B%22test_deep%22%3A%22test-deep%22%7D%7D&page=http%3A%2F%2Flocalhost%2F';
+        expect(apiClient.post.mock.calls[0][1]).toEqual(data);
+        const config = apiClient.post.mock.calls[0][2];
+        expect(config.headers['Content-Type']).toEqual('application/x-www-form-urlencoded');
       });
   });