diff --git a/src/alerts/enrollment-alert/EnrollmentAlert.jsx b/src/alerts/enrollment-alert/EnrollmentAlert.jsx
index 63eee398..6707883c 100644
--- a/src/alerts/enrollment-alert/EnrollmentAlert.jsx
+++ b/src/alerts/enrollment-alert/EnrollmentAlert.jsx
@@ -5,6 +5,7 @@ import { Button } from '@edx/paragon';
 
 import { FontAwesomeIcon } from '@fortawesome/react-fontawesome';
 import { faSpinner } from '@fortawesome/free-solid-svg-icons';
+import { useModel } from '../../generic/model-store';
 import { Alert, ALERT_TYPES } from '../../generic/user-messages';
 
 import messages from './messages';
@@ -18,8 +19,13 @@ function EnrollmentAlert({ intl, payload }) {
     isStaff,
   } = payload;
 
+  const {
+    org,
+  } = useModel('courseHomeMeta', courseId);
+
   const { enrollClickHandler, loading } = useEnrollClickHandler(
     courseId,
+    org,
     intl.formatMessage(messages.success),
   );
 
diff --git a/src/alerts/enrollment-alert/hooks.js b/src/alerts/enrollment-alert/hooks.js
index f880db83..57c30d42 100644
--- a/src/alerts/enrollment-alert/hooks.js
+++ b/src/alerts/enrollment-alert/hooks.js
@@ -2,6 +2,7 @@
 import React, {
   useContext, useState, useCallback, useMemo,
 } from 'react';
+import { sendTrackEvent } from '@edx/frontend-platform/analytics';
 import { AppContext } from '@edx/frontend-platform/react';
 
 import { UserMessagesContext, ALERT_TYPES, useAlert } from '../../generic/user-messages';
@@ -40,7 +41,7 @@ export function useEnrollmentAlert(courseId) {
   return { clientEnrollmentAlert: EnrollmentAlert };
 }
 
-export function useEnrollClickHandler(courseId, successText) {
+export function useEnrollClickHandler(courseId, orgId, successText) {
   const [loading, setLoading] = useState(false);
   const { addFlash } = useContext(UserMessagesContext);
   const enrollClickHandler = useCallback(() => {
@@ -54,6 +55,10 @@ export function useEnrollClickHandler(courseId, successText) {
         topic: 'course',
       });
       setLoading(false);
+      sendTrackEvent('edx.bi.user.course-home.enrollment', {
+        org_key: orgId,
+        courserun_key: courseId,
+      });
       global.location.reload();
     });
   }, [courseId]);
diff --git a/src/course-home/outline-tab/OutlineTab.jsx b/src/course-home/outline-tab/OutlineTab.jsx
index 0b10ed54..39179f7b 100644
--- a/src/course-home/outline-tab/OutlineTab.jsx
+++ b/src/course-home/outline-tab/OutlineTab.jsx
@@ -1,5 +1,6 @@
 import React, { useRef, useState } from 'react';
 import { useSelector } from 'react-redux';
+import { sendTrackingLogEvent } from '@edx/frontend-platform/analytics';
 import { injectIntl, intlShape } from '@edx/frontend-platform/i18n';
 
 import { Button, Toast } from '@edx/paragon';
@@ -33,6 +34,7 @@ function OutlineTab({ intl }) {
   } = useSelector(state => state.courseHome);
 
   const {
+    org,
     title,
   } = useModel('courseHomeMeta', courseId);
 
@@ -65,6 +67,15 @@ function OutlineTab({ intl }) {
   const [goalToastHeader, setGoalToastHeader] = useState('');
   const [expandAll, setExpandAll] = useState(false);
 
+  const logResumeCourseClick = () => {
+    sendTrackingLogEvent('edx.course.home.resume_course.clicked', {
+      courserun_key: courseId,
+      event_type: hasVisitedCourse ? 'resume' : 'start',
+      org_key: org,
+      url: resumeCourseUrl,
+    });
+  };
+
   // Below the course title alerts (appearing in the order listed here)
   const offerAlert = useOfferAlert(offer, userTimezone, 'outline-course-alerts');
   const accessExpirationAlert = useAccessExpirationAlert(accessExpiration, userTimezone, 'outline-course-alerts');
@@ -92,9 +103,9 @@ function OutlineTab({ intl }) {
         </div>
         {resumeCourseUrl && (
           <div className="col-12 col-sm-auto p-0">
-            <a className="btn btn-primary btn-block" href={resumeCourseUrl}>
+            <Button block href={resumeCourseUrl} onClick={() => logResumeCourseClick()}>
               {hasVisitedCourse ? intl.formatMessage(messages.resume) : intl.formatMessage(messages.start)}
-            </a>
+            </Button>
           </div>
         )}
       </div>
@@ -191,7 +202,16 @@ function OutlineTab({ intl }) {
           </div>
         )}
       </div>
-      {canShowUpgradeSock && <CourseSock ref={courseSock} offer={offer} verifiedMode={verifiedMode} />}
+      {canShowUpgradeSock && (
+        <CourseSock
+          courseId={courseId}
+          offer={offer}
+          orgKey={org}
+          pageLocation="Home Page"
+          ref={courseSock}
+          verifiedMode={verifiedMode}
+        />
+      )}
     </>
   );
 }
diff --git a/src/course-home/outline-tab/alerts/private-course-alert/PrivateCourseAlert.jsx b/src/course-home/outline-tab/alerts/private-course-alert/PrivateCourseAlert.jsx
index b5556526..4255eaa1 100644
--- a/src/course-home/outline-tab/alerts/private-course-alert/PrivateCourseAlert.jsx
+++ b/src/course-home/outline-tab/alerts/private-course-alert/PrivateCourseAlert.jsx
@@ -22,11 +22,13 @@ function PrivateCourseAlert({ intl, payload }) {
   } = payload;
 
   const {
+    org,
     title,
   } = useModel('courseHomeMeta', courseId);
 
   const { enrollClickHandler, loading } = useEnrollClickHandler(
     courseId,
+    org,
     intl.formatMessage(enrollmentMessages.success),
   );
 
diff --git a/src/course-home/outline-tab/widgets/UpgradeCard.jsx b/src/course-home/outline-tab/widgets/UpgradeCard.jsx
index a9c9a608..d6826f57 100644
--- a/src/course-home/outline-tab/widgets/UpgradeCard.jsx
+++ b/src/course-home/outline-tab/widgets/UpgradeCard.jsx
@@ -1,7 +1,7 @@
 import React, { useEffect } from 'react';
 import PropTypes from 'prop-types';
 
-import { sendTrackingLogEvent } from '@edx/frontend-platform/analytics';
+import { sendTrackEvent, sendTrackingLogEvent } from '@edx/frontend-platform/analytics';
 import { injectIntl, intlShape } from '@edx/frontend-platform/i18n';
 import { Button } from '@edx/paragon';
 
@@ -26,15 +26,26 @@ function UpgradeCard({ courseId, intl, onLearnMore }) {
     courserun_key: courseId,
   };
 
+  const promotionEventProperties = {
+    creative: 'sidebarupsell',
+    name: 'In-Course Verification Prompt',
+    position: 'sidebar-message',
+    promotion_id: 'courseware_verified_certificate_upsell',
+    ...eventProperties,
+  };
+
   useEffect(() => {
     sendTrackingLogEvent('edx.bi.course.upgrade.sidebarupsell.displayed', eventProperties);
+    sendTrackEvent('Promotion Viewed', promotionEventProperties);
   });
 
   const logClick = () => {
     sendTrackingLogEvent('edx.bi.course.upgrade.sidebarupsell.clicked', eventProperties);
     sendTrackingLogEvent('edx.course.enrollment.upgrade.clicked', {
+      ...eventProperties,
       location: 'sidebar-message',
     });
+    sendTrackEvent('Promotion Clicked', promotionEventProperties);
   };
 
   return (
diff --git a/src/courseware/course/Course.jsx b/src/courseware/course/Course.jsx
index df092f33..3cb98285 100644
--- a/src/courseware/course/Course.jsx
+++ b/src/courseware/course/Course.jsx
@@ -39,6 +39,7 @@ function Course({
     canShowUpgradeSock,
     celebrations,
     offer,
+    org,
     userTimezone,
     verifiedMode,
   } = course;
@@ -119,7 +120,15 @@ function Course({
           open
         />
       )}
-      {canShowUpgradeSock && <CourseSock offer={offer} verifiedMode={verifiedMode} />}
+      {canShowUpgradeSock && (
+        <CourseSock
+          courseId={courseId}
+          offer={offer}
+          orgKey={org}
+          pageLocation="Course Content Page"
+          verifiedMode={verifiedMode}
+        />
+      )}
       <ContentTools course={course} />
     </>
   );
diff --git a/src/generic/course-sock/CourseSock.jsx b/src/generic/course-sock/CourseSock.jsx
index 55f8ccba..4e84ecef 100644
--- a/src/generic/course-sock/CourseSock.jsx
+++ b/src/generic/course-sock/CourseSock.jsx
@@ -1,6 +1,7 @@
 import React, { Component } from 'react';
 import PropTypes from 'prop-types';
 import { getConfig } from '@edx/frontend-platform';
+import { sendTrackEvent, sendTrackingLogEvent } from '@edx/frontend-platform/analytics';
 import { FormattedMessage } from '@edx/frontend-platform/i18n';
 import LearnerQuote1 from './assets/learner-quote.png';
 import LearnerQuote2 from './assets/learner-quote2.png';
@@ -12,12 +13,42 @@ export default class CourseSock extends Component {
     super(props);
     this.state = { showUpsell: false };
     this.sockElement = React.createRef();
+    this.commonEventProperties = {
+      courserun_key: this.props.courseId,
+      org_key: this.props.orgKey,
+    };
+    this.promotionEventProperties = {
+      creative: 'original_sock',
+      name: 'In-Course Verification Prompt',
+      position: 'sock',
+      promotion_id: 'courseware_verified_certificate_upsell',
+      ...this.commonEventProperties,
+    };
+  }
+
+  componentDidMount() {
+    sendTrackEvent('Promotion Viewed', this.promotionEventProperties);
   }
 
   handleClick = () => {
     this.setState(state => ({
       showUpsell: !state.showUpsell,
     }));
+
+    const toggleLogEvent = this.state.showUpsell ? 'edx.bi.course.sock.toggle_opened'
+      : 'edx.bi.course.sock.toggle_closed';
+    sendTrackEvent(toggleLogEvent, {
+      from_page: this.props.pageLocation,
+      ...this.commonEventProperties,
+    });
+    sendTrackEvent('Promotion Clicked', this.promotionEventProperties);
+  }
+
+  logClick = () => {
+    sendTrackingLogEvent('edx.course.enrollment.upgrade.clicked', {
+      location: 'sock',
+      ...this.commonEventProperties,
+    });
   }
 
   showToUser = () => {
@@ -68,6 +99,7 @@ export default class CourseSock extends Component {
                     <UpgradeButton
                       size="lg"
                       offer={this.props.offer}
+                      onClick={this.logClick}
                       verifiedMode={this.props.verifiedMode}
                       className="mb-3"
                       data-creative="original_sock"
@@ -208,10 +240,15 @@ export default class CourseSock extends Component {
 }
 
 CourseSock.defaultProps = {
+  courseId: null,
   offer: null,
+  orgKey: null,
 };
 
 CourseSock.propTypes = {
+  courseId: PropTypes.string,
   offer: PropTypes.shape({}),
+  orgKey: PropTypes.string,
+  pageLocation: PropTypes.string.isRequired,
   verifiedMode: PropTypes.shape({}).isRequired,
 };
diff --git a/src/generic/course-sock/CourseSock.test.jsx b/src/generic/course-sock/CourseSock.test.jsx
index 65e68082..585e262d 100644
--- a/src/generic/course-sock/CourseSock.test.jsx
+++ b/src/generic/course-sock/CourseSock.test.jsx
@@ -4,6 +4,8 @@ import {
 } from '../../setupTest';
 import CourseSock from './CourseSock';
 
+jest.mock('@edx/frontend-platform/analytics');
+
 describe('Course Sock', () => {
   const mockData = {
     verifiedMode: {
@@ -12,6 +14,7 @@ describe('Course Sock', () => {
       currency: 'dollars',
       currencySymbol: '$',
     },
+    pageLocation: 'Course Content Page',
   };
 
   beforeAll(async () => {