diff --git a/src/containers/CourseCard/components/CourseCardDetails/hooks.js b/src/containers/CourseCard/components/CourseCardDetails/hooks.js
index b7d72c5..bcf285a 100644
--- a/src/containers/CourseCard/components/CourseCardDetails/hooks.js
+++ b/src/containers/CourseCard/components/CourseCardDetails/hooks.js
@@ -10,8 +10,8 @@ export const useAccessMessage = ({ cardId }) => {
   const courseRun = reduxHooks.useCardCourseRunData(cardId);
   const formatDate = utilHooks.useFormatDate();
   if (!courseRun.isStarted) {
-    if (!courseRun.startDate) { return null; }
-    const startDate = formatDate(courseRun.startDate);
+    if (!courseRun.startDate && !courseRun.advertisedStart) { return null; }
+    const startDate = courseRun.advertisedStart ? courseRun.advertisedStart : formatDate(courseRun.startDate);
     return formatMessage(messages.courseStarts, { startDate });
   }
   if (enrollment.isEnrolled) {
diff --git a/src/data/redux/app/selectors/courseCard.js b/src/data/redux/app/selectors/courseCard.js
index 080ad37..aba3deb 100644
--- a/src/data/redux/app/selectors/courseCard.js
+++ b/src/data/redux/app/selectors/courseCard.js
@@ -43,6 +43,7 @@ export const courseCard = StrictDict({
     (courseRun) => (courseRun === null ? {} : {
       endDate: module.loadDateVal(courseRun.endDate),
       startDate: module.loadDateVal(courseRun.startDate),
+      advertisedStart: courseRun.advertisedStart,
 
       courseId: courseRun.courseId,
       isArchived: courseRun.isArchived,
diff --git a/src/data/redux/app/selectors/courseCard.test.js b/src/data/redux/app/selectors/courseCard.test.js
index 84c6da6..79edc57 100644
--- a/src/data/redux/app/selectors/courseCard.test.js
+++ b/src/data/redux/app/selectors/courseCard.test.js
@@ -147,6 +147,7 @@ describe('courseCard selectors module', () => {
         loadSelector(courseCard.courseRun, {
           endDate: '3000-10-20',
           startDate: '2000-10-20',
+          advertisedStart: 'Mid June',
 
           courseId: 'test-course-id',
           isArchived: 'test-is-archived',
@@ -172,6 +173,9 @@ describe('courseCard selectors module', () => {
         expect(selected.endDate).toEqual(new Date(testData.endDate));
         expect(selected.startDate).toEqual(new Date(testData.startDate));
       });
+      it('passes advertised start date', () => {
+        expect(selected.advertisedStart).toEqual(testData.advertisedStart);
+      });
       it('passes [courseId, isArchived, isStarted]', () => {
         expect(selected.courseId).toEqual(testData.courseId);
         expect(selected.isArchived).toEqual(testData.isArchived);