diff --git a/src/progressive-profiling/ProgressiveProfiling.jsx b/src/progressive-profiling/ProgressiveProfiling.jsx
index f9478b17..3d6f0e24 100644
--- a/src/progressive-profiling/ProgressiveProfiling.jsx
+++ b/src/progressive-profiling/ProgressiveProfiling.jsx
@@ -30,9 +30,9 @@ import {
 import { getAllPossibleQueryParams } from '../data/utils';
 import FormFieldRenderer from '../field-renderer';
 import {
-  activateRecommendationsExperiment,
+  activateRecommendationsExperiment, RECOMMENDATIONS_EXP_VARIATION, trackRecommendationViewedOptimizely,
 } from '../recommendations/optimizelyExperiment';
-import { trackRecommendationsViewed } from '../recommendations/track';
+import { trackRecommendationsGroup, trackRecommendationsViewed } from '../recommendations/track';
 import { saveUserProfile } from './data/actions';
 import { welcomePageSelector } from './data/selectors';
 import messages from './messages';
@@ -79,7 +79,11 @@ const ProgressiveProfiling = (props) => {
       const queryParams = getAllPossibleQueryParams(registrationResponse.redirectUrl);
       if (enablePersonalizedRecommendations && !('enrollment_action' in queryParams)) {
         const userIdStr = authenticatedUser.userId.toString();
-        const showRecommendations = activateRecommendationsExperiment(userIdStr);
+        const variation = activateRecommendationsExperiment(userIdStr);
+        const showRecommendations = variation === RECOMMENDATIONS_EXP_VARIATION;
+
+        trackRecommendationsGroup(variation, authenticatedUser.userId);
+        trackRecommendationViewedOptimizely(authenticatedUser.userId);
         setShowRecommendationsPage(showRecommendations);
         if (!showRecommendations) {
           trackRecommendationsViewed([], true, authenticatedUser.userId);
diff --git a/src/recommendations/optimizelyExperiment.js b/src/recommendations/optimizelyExperiment.js
index a437ccb4..aec3b7a0 100644
--- a/src/recommendations/optimizelyExperiment.js
+++ b/src/recommendations/optimizelyExperiment.js
@@ -14,13 +14,7 @@ export const eventNames = {
   * @param  {String} userId  user id of authenticated user.
   * @return {boolean} true if the user is in variation else false
 */
-const activateRecommendationsExperiment = (userId) => {
-  const variation = optimizelyInstance.activate(
-    RECOMMENDATIONS_EXP_KEY,
-    userId,
-  );
-  return variation === RECOMMENDATIONS_EXP_VARIATION;
-};
+const activateRecommendationsExperiment = (userId) => optimizelyInstance.activate(RECOMMENDATIONS_EXP_KEY, userId);
 
 /**
   * Fire an optimizely track event for post registration recommended course card clicked.
@@ -31,7 +25,18 @@ const trackRecommendationCardClickOptimizely = (userId, userAttributes = {}) =>
   optimizelyInstance.track(eventNames.recommendedCourseClicked, userId, userAttributes);
 };
 
+/**
+  * Fire an optimizely track event for post registration recommendation viewed.
+  * @param  {String} userId  user id of authenticated user.
+  * @param  {Object} userAttributes Dictionary of user attributes (optional).
+*/
+const trackRecommendationViewedOptimizely = (userId, userAttributes = {}) => {
+  optimizelyInstance.track(eventNames.recommendationsViewed, userId, userAttributes);
+};
+
 export {
+  RECOMMENDATIONS_EXP_VARIATION,
   activateRecommendationsExperiment,
   trackRecommendationCardClickOptimizely,
+  trackRecommendationViewedOptimizely,
 };
diff --git a/src/recommendations/track.js b/src/recommendations/track.js
index 3bdcf5c1..eea6e0cf 100644
--- a/src/recommendations/track.js
+++ b/src/recommendations/track.js
@@ -4,6 +4,7 @@ export const LINK_TIMEOUT = 300;
 
 export const eventNames = {
   recommendedCourseClicked: 'edx.bi.user.recommended.course.click',
+  recommendationsGroup: 'edx.bi.user.recommendations.group',
   recommendationsViewed: 'edx.bi.user.recommendations.viewed',
 };
 
@@ -43,7 +44,18 @@ export const trackRecommendationsViewed = (recommendedCourseKeys, isControl, use
   );
 };
 
+export const trackRecommendationsGroup = (variation, userId) => {
+  sendTrackEvent(
+    eventNames.recommendationsGroup, {
+      variation,
+      page: 'authn_recommendations',
+      user_id: userId,
+    },
+  );
+};
+
 export default {
   trackRecommendationsClicked,
+  trackRecommendationsGroup,
   trackRecommendationsViewed,
 };