diff --git a/src/recommendations/ProductCard/hooks/useProducts.jsx b/src/recommendations/ProductCard/hooks/useProducts.jsx
new file mode 100644
index 00000000..52f6b546
--- /dev/null
+++ b/src/recommendations/ProductCard/hooks/useProducts.jsx
@@ -0,0 +1,20 @@
+import { useEffect, useState } from 'react';
+
+import { getConfig } from '@edx/frontend-platform';
+
+import { filterLocationRestriction } from '../../data/utils';
+
+export default function useProducts(countryCode) {
+  const [popularProducts, setPopularProducts] = useState([]);
+  const [trendingProducts, setTrendingProducts] = useState([]);
+
+  useEffect(() => {
+    const popular = filterLocationRestriction(JSON.parse(getConfig().POPULAR_PRODUCTS), countryCode);
+    const trending = filterLocationRestriction(JSON.parse(getConfig().TRENDING_PRODUCTS), countryCode);
+
+    setPopularProducts(popular);
+    setTrendingProducts(trending);
+  }, [countryCode]);
+
+  return { popularProducts, trendingProducts };
+}
diff --git a/src/recommendations/RecommendationsPage.jsx b/src/recommendations/RecommendationsPage.jsx
index 25e36e35..0e48c6e5 100644
--- a/src/recommendations/RecommendationsPage.jsx
+++ b/src/recommendations/RecommendationsPage.jsx
@@ -1,4 +1,5 @@
 import React, { useEffect } from 'react';
+import { connect } from 'react-redux';
 
 import { getConfig } from '@edx/frontend-platform';
 import { useIntl } from '@edx/frontend-platform/i18n';
@@ -10,22 +11,21 @@ import { Helmet } from 'react-helmet';
 
 import { POPULAR, TRENDING } from './data/constants';
 import messages from './messages';
+import useProducts from './ProductCard/hooks/useProducts';
 import RecommendationsList from './RecommendationsList';
 import { trackRecommendationsViewed } from './track';
 import { DEFAULT_REDIRECT_URL } from '../data/constants';
 
-const RecommendationsPage = ({ location }) => {
+const RecommendationsPage = ({ location, countryCode }) => {
   const { formatMessage } = useIntl();
-
   const registrationResponse = location.state?.registrationResult;
   const userId = location.state?.userId;
 
+  const { popularProducts, trendingProducts } = useProducts(countryCode);
   const DASHBOARD_URL = getConfig().LMS_BASE_URL.concat(DEFAULT_REDIRECT_URL);
-  const POPULAR_PRODUCTS = JSON.parse(getConfig().POPULAR_PRODUCTS);
-  const TRENDING_PRODUCTS = JSON.parse(getConfig().TRENDING_PRODUCTS);
 
   useEffect(() => {
-    trackRecommendationsViewed(POPULAR_PRODUCTS, POPULAR, false, userId);
+    trackRecommendationsViewed(popularProducts, POPULAR, false, userId);
   }, []); // eslint-disable-line react-hooks/exhaustive-deps
 
   const handleRedirection = () => {
@@ -47,12 +47,12 @@ const RecommendationsPage = ({ location }) => {
     return null;
   }
 
-  if (!POPULAR_PRODUCTS.length || !TRENDING_PRODUCTS.length) {
+  if (!popularProducts.length || !trendingProducts.length) {
     handleRedirection();
   }
 
   const handleOnSelect = (tabKey) => {
-    const recommendations = tabKey === POPULAR ? POPULAR_PRODUCTS : TRENDING_PRODUCTS;
+    const recommendations = tabKey === POPULAR ? popularProducts : trendingProducts;
     trackRecommendationsViewed(recommendations, tabKey, false, userId);
   };
 
@@ -83,13 +83,13 @@ const RecommendationsPage = ({ location }) => {
             >
               <Tab tabClassName="mb-3" eventKey={POPULAR} title={formatMessage(messages['recommendation.option.popular'])}>
                 <RecommendationsList
-                  recommendations={POPULAR_PRODUCTS}
+                  recommendations={popularProducts}
                   userId={userId}
                 />
               </Tab>
               <Tab tabClassName="mb-3" eventKey={TRENDING} title={formatMessage(messages['recommendation.option.trending'])}>
                 <RecommendationsList
-                  recommendations={TRENDING_PRODUCTS}
+                  recommendations={trendingProducts}
                   userId={userId}
                 />
               </Tab>
@@ -121,11 +121,18 @@ RecommendationsPage.propTypes = {
       userId: PropTypes.number,
     }),
   }),
-
+  countryCode: PropTypes.string.isRequired,
 };
 
 RecommendationsPage.defaultProps = {
   location: { state: {} },
 };
 
-export default RecommendationsPage;
+const mapStateToProps = state => ({
+  countryCode: state.register.backendCountryCode,
+});
+
+export default connect(
+  mapStateToProps,
+  null,
+)(RecommendationsPage);
diff --git a/src/recommendations/data/tests/utils.test.jsx b/src/recommendations/data/tests/utils.test.jsx
index 3a1d499e..be69464d 100644
--- a/src/recommendations/data/tests/utils.test.jsx
+++ b/src/recommendations/data/tests/utils.test.jsx
@@ -1,10 +1,15 @@
-import { convertCourseRunKeytoCourseKey, useProductType } from '../utils';
+import mockedProductData from '../../tests/mockedData';
+import { convertCourseRunKeytoCourseKey, filterLocationRestriction, useProductType } from '../utils';
 
 describe('UtilsTests', () => {
   it('should return the courseKey after parsing the activeCourseRun key', async () => {
     const courseKey = convertCourseRunKeytoCourseKey('course-v1:Demox+Test101+2023');
     expect(courseKey).toEqual('Demox+Test101');
   });
+  it('should filter courses on the basis of country code', async () => {
+    const products = filterLocationRestriction(mockedProductData, 'PK');
+    expect(products.length).toEqual(1);
+  });
   it('should return courseType and programType', async () => {
     const programType = useProductType(undefined, 'Professional Certificate');
     expect(programType).toEqual('Professional Certificate');
diff --git a/src/recommendations/data/utils.js b/src/recommendations/data/utils.js
index 640fe1b3..b7875c14 100644
--- a/src/recommendations/data/utils.js
+++ b/src/recommendations/data/utils.js
@@ -49,4 +49,17 @@ export const createCodeFriendlyProduct = (type) => type?.replace(/\s+/g, '-').re
 
 export const truncateText = (input) => (input?.length > 50 ? `${input.substring(0, 50)}...` : input);
 
+export const filterLocationRestriction = (products, countryCode) => products.filter((product) => {
+  if (product.locationRestriction) {
+    if (product.locationRestriction.restrictionType === 'allowlist') {
+      return product.locationRestriction.countries.includes(countryCode);
+    }
+    if (product.locationRestriction.restrictionType === 'blocklist') {
+      return !product.locationRestriction.countries.includes(countryCode);
+    }
+  }
+  return true;
+},
+);
+
 export default convertCourseRunKeytoCourseKey;
diff --git a/src/recommendations/tests/RecommendationsPage.test.jsx b/src/recommendations/tests/RecommendationsPage.test.jsx
index 9b81c0e5..966809c7 100644
--- a/src/recommendations/tests/RecommendationsPage.test.jsx
+++ b/src/recommendations/tests/RecommendationsPage.test.jsx
@@ -44,7 +44,11 @@ describe('RecommendationsPageTests', () => {
   );
 
   beforeEach(() => {
-    store = mockStore({});
+    store = mockStore({
+      register: {
+        backendCountryCode: 'PK',
+      },
+    });
     defaultProps = {
       location: {
         state: {
diff --git a/src/recommendations/tests/mockedData.js b/src/recommendations/tests/mockedData.js
index 981b07cf..997f2d4a 100644
--- a/src/recommendations/tests/mockedData.js
+++ b/src/recommendations/tests/mockedData.js
@@ -71,9 +71,9 @@ const mockedProductData = [
     status: 'active',
     hidden: false,
     degree: null,
-    locationRestriction: null,
     cardType: 'program',
     cardIndex: 1,
+    locationRestriction: { restrictionType: 'blocklist', countries: ['PK'] },
   },
 ];