diff --git a/src/register/RegistrationPage.jsx b/src/register/RegistrationPage.jsx
index 916df391..b5260ded 100644
--- a/src/register/RegistrationPage.jsx
+++ b/src/register/RegistrationPage.jsx
@@ -446,9 +446,15 @@ class RegistrationPage extends React.Component {
 
     if (this.props.registrationResult.success) {
       setSurveyCookie('register');
-      // Fire optimizely event
+      window.optimizely = window.optimizely || [];
+
+      // Fire optimizely events
+      window.optimizely.push({
+        type: 'event',
+        eventName: 'van_504_total_registrations',
+      });
+
       if (this.state.optimizelyExperimentName !== 'progressive_profiling_phase1') {
-        window.optimizely = window.optimizely || [];
         window.optimizely.push({
           type: 'event',
           eventName: 'van_504_conversion_rate',
diff --git a/src/welcome/WelcomePage.jsx b/src/welcome/WelcomePage.jsx
index 7c4059b7..4c3b1396 100644
--- a/src/welcome/WelcomePage.jsx
+++ b/src/welcome/WelcomePage.jsx
@@ -3,6 +3,7 @@ import PropTypes from 'prop-types';
 import { Helmet } from 'react-helmet';
 
 import { getConfig } from '@edx/frontend-platform';
+import { sendPageEvent } from '@edx/frontend-platform/analytics';
 import {
   ensureAuthenticatedUser, hydrateAuthenticatedUser, getAuthenticatedUser,
 } from '@edx/frontend-platform/auth';
@@ -35,6 +36,7 @@ const WelcomePage = (props) => {
 
     if (props.location.state && props.location.state.registrationResult) {
       setRegistrationResult(props.location.state.registrationResult);
+      sendPageEvent('login_and_registration', 'welcome');
     }
   }, []);