diff --git a/.env b/.env
index 55937a86..cc640094 100644
--- a/.env
+++ b/.env
@@ -25,7 +25,7 @@ SEARCH_CATALOG_URL=''
 DISABLE_ENTERPRISE_LOGIN=''
 ENABLE_DYNAMIC_REGISTRATION_FIELDS=''
 ENABLE_PROGRESSIVE_PROFILING_ON_AUTHN=''
-ENABLE_PERSONALIZED_RECOMMENDATIONS=''
+ENABLE_POPULAR_AND_TRENDING_RECOMMENDATIONS=''
 MARKETING_EMAILS_OPT_IN=''
 SHOW_CONFIGURABLE_EDX_FIELDS=''
 # ***** Zendesk related keys *****
diff --git a/src/config/index.js b/src/config/index.js
index d7511d51..5b84e461 100644
--- a/src/config/index.js
+++ b/src/config/index.js
@@ -6,7 +6,7 @@ const configuration = {
   DISABLE_ENTERPRISE_LOGIN: process.env.DISABLE_ENTERPRISE_LOGIN || '',
   ENABLE_DYNAMIC_REGISTRATION_FIELDS: process.env.ENABLE_DYNAMIC_REGISTRATION_FIELDS || false,
   ENABLE_PROGRESSIVE_PROFILING_ON_AUTHN: process.env.ENABLE_PROGRESSIVE_PROFILING_ON_AUTHN || false,
-  ENABLE_PERSONALIZED_RECOMMENDATIONS: process.env.ENABLE_PERSONALIZED_RECOMMENDATIONS || false,
+  ENABLE_POPULAR_AND_TRENDING_RECOMMENDATIONS: process.env.ENABLE_POPULAR_AND_TRENDING_RECOMMENDATIONS || false,
   MARKETING_EMAILS_OPT_IN: process.env.MARKETING_EMAILS_OPT_IN || '',
   SHOW_CONFIGURABLE_EDX_FIELDS: process.env.SHOW_CONFIGURABLE_EDX_FIELDS || false,
   // Links
diff --git a/src/progressive-profiling/ProgressiveProfiling.jsx b/src/progressive-profiling/ProgressiveProfiling.jsx
index d8296f50..c40f1ed1 100644
--- a/src/progressive-profiling/ProgressiveProfiling.jsx
+++ b/src/progressive-profiling/ProgressiveProfiling.jsx
@@ -39,7 +39,7 @@ import {
 import { getAllPossibleQueryParams, isHostAvailableInQueryParams } from '../data/utils';
 import { FormFieldRenderer } from '../field-renderer';
 import {
-  activateRecommendationsExperiment, RECOMMENDATIONS_EXP_VARIATION, trackRecommendationViewedOptimizely,
+  activateRecommendationsExperiment, RECOMMENDATIONS_EXP_VARIATION,
 } from '../recommendations/optimizelyExperiment';
 import { trackRecommendationsGroup, trackRecommendationsViewed } from '../recommendations/track';
 
@@ -58,7 +58,7 @@ const ProgressiveProfiling = (props) => {
   const queryParams = getAllPossibleQueryParams();
   const authenticatedUser = getAuthenticatedUser();
   const DASHBOARD_URL = getConfig().LMS_BASE_URL.concat(DEFAULT_REDIRECT_URL);
-  const enablePersonalizedRecommendations = getConfig().ENABLE_PERSONALIZED_RECOMMENDATIONS;
+  const enablePopularAndTrendingRecommendations = getConfig().ENABLE_POPULAR_AND_TRENDING_RECOMMENDATIONS;
 
   const [registrationResult, setRegistrationResult] = useState({ redirectUrl: '' });
   const [formFieldData, setFormFieldData] = useState({ fields: {}, extendedProfile: [] });
@@ -116,20 +116,19 @@ const ProgressiveProfiling = (props) => {
   useEffect(() => {
     if (registrationResult.redirectUrl && authenticatedUser?.userId) {
       const redirectQueryParams = getAllPossibleQueryParams(registrationResult.redirectUrl);
-      if (enablePersonalizedRecommendations && !('enrollment_action' in redirectQueryParams)) {
+      if (enablePopularAndTrendingRecommendations && !('enrollment_action' in redirectQueryParams) && !queryParams?.next) {
         const userIdStr = authenticatedUser.userId.toString();
         const variation = activateRecommendationsExperiment(userIdStr);
         const showRecommendations = variation === RECOMMENDATIONS_EXP_VARIATION;
 
         trackRecommendationsGroup(variation, authenticatedUser.userId);
-        trackRecommendationViewedOptimizely(userIdStr);
         setShowRecommendationsPage(showRecommendations);
         if (!showRecommendations) {
           trackRecommendationsViewed([], true, authenticatedUser.userId);
         }
       }
     }
-  }, [authenticatedUser, enablePersonalizedRecommendations, registrationResult]);
+  }, [authenticatedUser, enablePopularAndTrendingRecommendations, registrationResult, queryParams]);
 
   if (
     !(location.state?.registrationResult || registrationEmbedded)
diff --git a/src/progressive-profiling/tests/ProgressiveProfiling.test.jsx b/src/progressive-profiling/tests/ProgressiveProfiling.test.jsx
index 01b7a13e..c2cc689c 100644
--- a/src/progressive-profiling/tests/ProgressiveProfiling.test.jsx
+++ b/src/progressive-profiling/tests/ProgressiveProfiling.test.jsx
@@ -18,6 +18,7 @@ import {
   FAILURE_STATE,
   RECOMMENDATIONS,
 } from '../../data/constants';
+import { activateRecommendationsExperiment } from '../../recommendations/optimizelyExperiment';
 import { saveUserProfile } from '../data/actions';
 import ProgressiveProfiling from '../ProgressiveProfiling';
 
@@ -39,7 +40,7 @@ jest.mock('@edx/frontend-platform/logging', () => ({
   getLoggingService: jest.fn(),
 }));
 jest.mock('../../recommendations/optimizelyExperiment.js', () => ({
-  activateRecommendationsExperiment: jest.fn().mockImplementation(() => 'welcome_page_recommendations_enabled'),
+  activateRecommendationsExperiment: jest.fn(),
   trackRecommendationViewedOptimizely: jest.fn(),
   RECOMMENDATIONS_EXP_VARIATION: 'welcome_page_recommendations_enabled',
 }));
@@ -207,7 +208,7 @@ describe('ProgressiveProfilingTests', () => {
 
   describe('Recommendations test', () => {
     mergeConfig({
-      ENABLE_PERSONALIZED_RECOMMENDATIONS: true,
+      ENABLE_POPULAR_AND_TRENDING_RECOMMENDATIONS: true,
     });
 
     it('should redirect to recommendations page if recommendations are enabled', async () => {
@@ -218,6 +219,7 @@ describe('ProgressiveProfilingTests', () => {
           success: true,
         },
       });
+      activateRecommendationsExperiment.mockImplementation(() => 'welcome_page_recommendations_enabled');
 
       getAuthenticatedUser.mockReturnValue({ userId: 3, username: 'abc123' });
       const progressiveProfilingPage = await getProgressiveProfilingPage();
@@ -226,6 +228,34 @@ describe('ProgressiveProfilingTests', () => {
       expect(history.location.pathname).toEqual(RECOMMENDATIONS);
     });
 
+    it('should fire segments recommendations viewed and variation group events', async () => {
+      const viewedEventProperties = {
+        page: 'authn_recommendations',
+        course_key_array: [],
+        amplitude_recommendations: false,
+        is_control: true,
+        user_id: 3,
+      };
+      const groupEventProperties = {
+        page: 'authn_recommendations',
+        variation: 'control',
+        user_id: 3,
+      };
+      activateRecommendationsExperiment.mockImplementation(() => 'control');
+      store = mockStore({
+        ...initialState,
+        welcomePage: {
+          ...initialState.welcomePage,
+          success: true,
+        },
+      });
+
+      getAuthenticatedUser.mockReturnValue({ userId: 3, username: 'abc123' });
+      await getProgressiveProfilingPage();
+      expect(sendTrackEvent).toHaveBeenCalledWith('edx.bi.user.recommendations.group', groupEventProperties);
+      expect(sendTrackEvent).toHaveBeenCalledWith('edx.bi.user.recommendations.viewed', viewedEventProperties);
+    });
+
     it('should not redirect to recommendations page if user is on its way to enroll in a course', async () => {
       const redirectUrl = `${getConfig().LMS_BASE_URL}${DEFAULT_REDIRECT_URL}?enrollment_action=1`;
       props = {
diff --git a/src/recommendations/optimizelyExperiment.js b/src/recommendations/optimizelyExperiment.js
index daa820b5..f9af744a 100644
--- a/src/recommendations/optimizelyExperiment.js
+++ b/src/recommendations/optimizelyExperiment.js
@@ -1,7 +1,7 @@
 import optimizelyInstance from '../data/optimizely';
 
-const RECOMMENDATIONS_EXP_KEY = 'welcome_page_recommendations_exp';
-const RECOMMENDATIONS_EXP_VARIATION = 'welcome_page_recommendations_enabled';
+const RECOMMENDATIONS_EXP_KEY = 'popular_and_trending_recommendations_exp';
+const RECOMMENDATIONS_EXP_VARIATION = 'popular_and_trending_recommendations';
 
 export const eventNames = {
   recommendedCourseClicked: 'welcome_page_recommendation_card_click',