diff --git a/.env.development b/.env.development
index 5562292a..e931df1c 100644
--- a/.env.development
+++ b/.env.development
@@ -17,7 +17,7 @@ MARKETING_SITE_BASE_URL='http://localhost:18000'
 ORDER_HISTORY_URL='http://localhost:1996/orders'
 REFRESH_ACCESS_TOKEN_ENDPOINT='http://localhost:18000/login_refresh'
 SEGMENT_KEY=''
-SITE_NAME='edX'
+SITE_NAME='Your Platform Name Here'
 USER_INFO_COOKIE_NAME='edx-user-info'
 AUTHN_MINIMAL_HEADER=true
 LOGIN_ISSUE_SUPPORT_LINK='/login-issue-support-url'
diff --git a/.env.test b/.env.test
index c37be5e6..c7af6e60 100644
--- a/.env.test
+++ b/.env.test
@@ -15,7 +15,7 @@ MARKETING_SITE_BASE_URL='http://localhost:18000'
 ORDER_HISTORY_URL='http://localhost:1996/orders'
 REFRESH_ACCESS_TOKEN_ENDPOINT='http://localhost:18000/login_refresh'
 SEGMENT_KEY=''
-SITE_NAME='edX'
+SITE_NAME='Your Platform Name Here'
 USER_INFO_COOKIE_NAME='edx-user-info'
 LOGIN_ISSUE_SUPPORT_LINK='https://login-issue-support-url.com'
 USER_SURVEY_COOKIE_NAME='openedx-user-survey-type'
diff --git a/src/base-component/AuthExtraLargeLayout.jsx b/src/base-component/AuthExtraLargeLayout.jsx
index 338e148f..87b89c1b 100644
--- a/src/base-component/AuthExtraLargeLayout.jsx
+++ b/src/base-component/AuthExtraLargeLayout.jsx
@@ -18,7 +18,7 @@ const AuthExtraLargeLayout = (props) => {
     <div className="container row p-0 m-0 large-screen-container">
       <div className="col-md-9 p-0 screen-header-light">
         <Hyperlink destination={getConfig().MARKETING_SITE_BASE_URL}>
-          <Image alt="edx" className="logo position-absolute" src={getConfig().LOGO_WHITE_URL} />
+          <Image alt={getConfig().SITE_NAME} className="logo position-absolute" src={getConfig().LOGO_WHITE_URL} />
         </Hyperlink>
         <div className="min-vh-100 d-flex align-items-center">
           <div>
diff --git a/src/base-component/AuthMediumLayout.jsx b/src/base-component/AuthMediumLayout.jsx
index bda34205..59df909b 100644
--- a/src/base-component/AuthMediumLayout.jsx
+++ b/src/base-component/AuthMediumLayout.jsx
@@ -17,7 +17,7 @@ const AuthMediumLayout = (props) => {
     <div className="container row p-0 mb-3 medium-container">
       <div className="col-md-10 p-0 screen-header-light">
         <Hyperlink destination={getConfig().MARKETING_SITE_BASE_URL}>
-          <Image alt="edx" className="logo" src={getConfig().LOGO_WHITE_URL} />
+          <Image alt={getConfig().SITE_NAME} className="logo" src={getConfig().LOGO_WHITE_URL} />
         </Hyperlink>
         <div className="d-flex align-items-center justify-content-center ml-6">
           <div>
diff --git a/src/base-component/AuthSmallLayout.jsx b/src/base-component/AuthSmallLayout.jsx
index a197c623..e420fcf0 100644
--- a/src/base-component/AuthSmallLayout.jsx
+++ b/src/base-component/AuthSmallLayout.jsx
@@ -17,7 +17,7 @@ const AuthSmallLayout = (props) => {
   return (
     <div className="small-screen-header-light">
       <Hyperlink destination={getConfig().MARKETING_SITE_BASE_URL}>
-        <Image alt="edx" className="logo" src={getConfig().LOGO_WHITE_URL} />
+        <Image alt={getConfig().SITE_NAME} className="logo" src={getConfig().LOGO_WHITE_URL} />
       </Hyperlink>
       <div className={classNames('d-flex mt-3', { 'pl-6': variant === 'sm' })}>
         <div>
diff --git a/src/base-component/LargeLayout.jsx b/src/base-component/LargeLayout.jsx
index 5a5dd69d..9da26e64 100644
--- a/src/base-component/LargeLayout.jsx
+++ b/src/base-component/LargeLayout.jsx
@@ -10,7 +10,7 @@ const LargeLayout = ({ experimentName, isRegistrationPage }) => (
   <div className="container row p-0 m-0 large-screen-container">
     <div className="col-md-9 p-0 screen-header-primary">
       <Hyperlink destination={getConfig().MARKETING_SITE_BASE_URL}>
-        <Image alt="edx" className="logo position-absolute" src={getConfig().LOGO_WHITE_URL} />
+        <Image alt={getConfig().SITE_NAME} className="logo position-absolute" src={getConfig().LOGO_WHITE_URL} />
       </Hyperlink>
       <LargeScreenLeftLayout experimentName={experimentName} isRegistrationPage={isRegistrationPage} />
     </div>
diff --git a/src/base-component/MediumLayout.jsx b/src/base-component/MediumLayout.jsx
index e653159b..e82a070a 100644
--- a/src/base-component/MediumLayout.jsx
+++ b/src/base-component/MediumLayout.jsx
@@ -35,7 +35,7 @@ const MediumLayout = (props) => {
       </Toast>
       <div className="col-md-10 p-0 screen-header-primary">
         <Hyperlink destination={getConfig().MARKETING_SITE_BASE_URL}>
-          <Image alt="edx" className="logo" src={getConfig().LOGO_WHITE_URL} />
+          <Image alt={getConfig().SITE_NAME} className="logo" src={getConfig().LOGO_WHITE_URL} />
         </Hyperlink>
         <div className="row mt-4 justify-content-center">
           <svg className={classNames(
diff --git a/src/base-component/SmallLayout.jsx b/src/base-component/SmallLayout.jsx
index 9f677291..09f4f8c8 100644
--- a/src/base-component/SmallLayout.jsx
+++ b/src/base-component/SmallLayout.jsx
@@ -30,7 +30,7 @@ const SmallLayout = (props) => {
           {intl.formatMessage(messages['code.copied'])}
         </Toast>
         <Hyperlink destination={getConfig().MARKETING_SITE_BASE_URL}>
-          <Image alt="edx" className="logo" src={getConfig().LOGO_WHITE_URL} />
+          <Image alt={getConfig().SITE_NAME} className="logo" src={getConfig().LOGO_WHITE_URL} />
         </Hyperlink>
         <div className="d-flex mt-3">
           <svg className={classNames(
diff --git a/src/common-components/tests/__snapshots__/ThirdPartyAuthAlert.test.jsx.snap b/src/common-components/tests/__snapshots__/ThirdPartyAuthAlert.test.jsx.snap
index c31bb1ec..52de073e 100644
--- a/src/common-components/tests/__snapshots__/ThirdPartyAuthAlert.test.jsx.snap
+++ b/src/common-components/tests/__snapshots__/ThirdPartyAuthAlert.test.jsx.snap
@@ -13,7 +13,7 @@ exports[`ThirdPartyAuthAlert should match login page third party auth alert mess
       className="alert-message-content"
     >
       <p>
-        You have successfully signed into Google, but your Google account does not have a linked edX account. To link your accounts, sign in now using your edX password.
+        You have successfully signed into Google, but your Google account does not have a linked Your Platform Name Here account. To link your accounts, sign in now using your Your Platform Name Here password.
       </p>
     </div>
   </div>
@@ -38,7 +38,7 @@ exports[`ThirdPartyAuthAlert should match register page third party auth alert m
         Almost done!
       </div>
       <p>
-        You've successfully signed into Google! We just need a little more information before you start learning with edX.
+        You've successfully signed into Google! We just need a little more information before you start learning with Your Platform Name Here.
       </p>
     </div>
   </div>
diff --git a/src/login/tests/LoginPage.test.jsx b/src/login/tests/LoginPage.test.jsx
index 3b782efb..03d858b7 100644
--- a/src/login/tests/LoginPage.test.jsx
+++ b/src/login/tests/LoginPage.test.jsx
@@ -238,8 +238,9 @@ describe('LoginPage', () => {
       },
     });
 
-    const expectedMessage = 'You have successfully signed into Apple, but your Apple account does not have a '
-                            + 'linked edX account. To link your accounts, sign in now using your edX password.';
+    const expectedMessage = `${'You have successfully signed into Apple, but your Apple account does not have a '
+                            + 'linked '}${ getConfig().SITE_NAME } account. To link your accounts, sign in now using your ${
+                             getConfig().SITE_NAME } password.`;
 
     const loginPage = mount(reduxWrapper(<IntlLoginPage {...props} />));
     expect(loginPage.find('#tpa-alert').find('p').text()).toEqual(expectedMessage);
diff --git a/src/register/tests/RegistrationPage.test.jsx b/src/register/tests/RegistrationPage.test.jsx
index 97298e9b..88faeecc 100644
--- a/src/register/tests/RegistrationPage.test.jsx
+++ b/src/register/tests/RegistrationPage.test.jsx
@@ -271,14 +271,14 @@ describe('RegistrationPage', () => {
           ...initialState.register,
           registrationError: {
             username: [{ userMessage: 'It looks like this username is already taken' }],
-            email: [{ userMessage: 'This email is already associated with an existing or previous edX account' }],
+            email: [{ userMessage: `This email is already associated with an existing or previous ${ getConfig().SITE_NAME } account` }],
           },
         },
       });
       const registrationPage = mount(reduxWrapper(<IntlRegistrationPage {...props} />)).find('RegistrationPage');
       expect(registrationPage.prop('validationDecisions')).toEqual({
         country: '',
-        email: 'This email is already associated with an existing or previous edX account',
+        email: `This email is already associated with an existing or previous ${ getConfig().SITE_NAME } account`,
         name: '',
         password: '',
         username: 'It looks like this username is already taken',
@@ -355,8 +355,8 @@ describe('RegistrationPage', () => {
         },
       });
 
-      const expectedMessage = 'You\'ve successfully signed into Apple! We just need a little more information before '
-                              + 'you start learning with edX.';
+      const expectedMessage = `${'You\'ve successfully signed into Apple! We just need a little more information before '
+                              + 'you start learning with '}${ getConfig().SITE_NAME }.`;
 
       const registerPage = mount(reduxWrapper(<IntlRegistrationPage {...props} />));
       expect(registerPage.find('#tpa-alert').find('p').text()).toEqual(expectedMessage);