diff --git a/src/register/RegistrationPage.jsx b/src/register/RegistrationPage.jsx
index 5eec3476..0c2bc249 100644
--- a/src/register/RegistrationPage.jsx
+++ b/src/register/RegistrationPage.jsx
@@ -189,6 +189,12 @@ const RegistrationPage = (props) => {
         type: 'event',
         eventName: 'authn-register-conversion',
       });
+
+      // Fire GTM event used for integration with impact.com
+      window.dataLayer = window.dataLayer || [];
+      window.dataLayer.push({
+        event: 'ImpactRegistrationEvent',
+      });
     }
   }, [registrationResult]);