diff --git a/src/notification-preferences/NotificationPreferenceApp.jsx b/src/notification-preferences/NotificationPreferenceApp.jsx
index 89e2438..f6a84c7 100644
--- a/src/notification-preferences/NotificationPreferenceApp.jsx
+++ b/src/notification-preferences/NotificationPreferenceApp.jsx
@@ -2,18 +2,20 @@ import React, { useCallback, useMemo } from 'react';
 import PropTypes from 'prop-types';
 import { useDispatch, useSelector } from 'react-redux';
 import { useIntl } from '@edx/frontend-platform/i18n';
-import { Collapsible } from '@edx/paragon';
+import { Collapsible, NavItem } from '@edx/paragon';
+import classNames from 'classnames';
 import messages from './messages';
 import ToggleSwitch from './ToggleSwitch';
 import {
-  selectPreferenceAppToggleValue,
+  selectPreferenceAppToggleValue, selectPreferenceNonEditable,
   selectPreferencesOfApp,
   selectSelectedCourseId,
   selectUpdatePreferencesStatus,
 } from './data/selectors';
 import NotificationPreferenceRow from './NotificationPreferenceRow';
-import { updateAppPreferenceToggle } from './data/thunks';
+import { updateAppPreferenceToggle, updateChannelPreferenceToggle } from './data/thunks';
 import { LOADING_STATUS } from '../constants';
+import NOTIFICATION_CHANNELS from './data/constants';
 
 const NotificationPreferenceApp = ({ appId }) => {
   const dispatch = useDispatch();
@@ -22,6 +24,35 @@ const NotificationPreferenceApp = ({ appId }) => {
   const appPreferences = useSelector(selectPreferencesOfApp(appId));
   const appToggle = useSelector(selectPreferenceAppToggleValue(appId));
   const updatePreferencesStatus = useSelector(selectUpdatePreferencesStatus());
+  const nonEditable = useSelector(selectPreferenceNonEditable(appId));
+
+  const onColumnToggle = useCallback(
+    (event) => {
+      const {
+        id: notificationChannel,
+      } = event.target;
+      const truePreferences = appPreferences.filter((preference) => {
+        const isPreferenceNonEditable = nonEditable?.[preference.id]?.includes(notificationChannel) || false;
+        return preference[notificationChannel] === true && !isPreferenceNonEditable;
+      });
+      if (truePreferences.length > 0) {
+        dispatch(updateChannelPreferenceToggle(
+          courseId,
+          appId,
+          notificationChannel,
+          false,
+        ));
+      } else {
+        dispatch(updateChannelPreferenceToggle(
+          courseId,
+          appId,
+          notificationChannel,
+          true,
+        ));
+      }
+    },
+    [appId, appPreferences, courseId, dispatch, nonEditable],
+  );
 
   const preferences = useMemo(() => (
     appPreferences.map(preference => (
@@ -36,7 +67,6 @@ const NotificationPreferenceApp = ({ appId }) => {
     dispatch(updateAppPreferenceToggle(courseId, appId, event.target.checked));
   // eslint-disable-next-line react-hooks/exhaustive-deps
   }, [appId]);
-
   if (!courseId) {
     return null;
   }
@@ -62,7 +92,27 @@ const NotificationPreferenceApp = ({ appId }) => {
         <div className="d-flex flex-row header-label">
           <span className="col-8 px-0">{intl.formatMessage(messages.typeLabel)}</span>
           <span className="d-flex col-4 px-0">
-            <span className="ml-auto">{intl.formatMessage(messages.webLabel)}</span>
+            {NOTIFICATION_CHANNELS.map((channel) => (
+              <NavItem
+                id={channel}
+                className={classNames(
+                  'd-flex',
+                  { 'ml-auto': channel === 'web' },
+                  { 'mx-auto': channel === 'email' },
+                  { 'ml-auto mr-0': channel === 'push' },
+                )}
+                role="button"
+                onClick={onColumnToggle}
+              >
+                {
+                  // eslint-disable-next-line no-nested-ternary
+                  channel === 'web' ? intl.formatMessage(messages.webLabel)
+                  // eslint-disable-next-line no-nested-ternary
+                    : channel === 'email' ? intl.formatMessage(messages.notificationHelpEmail)
+                      : channel === 'push' ? intl.formatMessage(messages.notificationHelpPush) : null
+                }
+              </NavItem>
+            ))}
           </span>
         </div>
         <div className="my-3">
diff --git a/src/notification-preferences/data/selectors.js b/src/notification-preferences/data/selectors.js
index d918705..d6f7ee4 100644
--- a/src/notification-preferences/data/selectors.js
+++ b/src/notification-preferences/data/selectors.js
@@ -54,6 +54,10 @@ export const selectPreferenceNonEditableChannels = (appId, name) => state => (
   state?.notificationPreferences.preferences.nonEditable[appId]?.[name] || []
 );
 
+export const selectPreferenceNonEditable = (appId) => state => (
+  state?.notificationPreferences.preferences.nonEditable[appId] || []
+);
+
 export const selectSelectedCourseId = () => state => (
   state.notificationPreferences.preferences.selectedCourse
 );
diff --git a/src/notification-preferences/data/service.js b/src/notification-preferences/data/service.js
index c3deb56..6e357b1 100644
--- a/src/notification-preferences/data/service.js
+++ b/src/notification-preferences/data/service.js
@@ -42,3 +42,19 @@ export const patchPreferenceToggle = async (
   const { data } = await getAuthenticatedHttpClient().patch(url, patchData);
   return data;
 };
+
+export const patchChannelPreferenceToggle = async (
+  courseId,
+  notificationApp,
+  notificationChannel,
+  value,
+) => {
+  const patchData = snakeCaseObject({
+    notificationApp,
+    notificationChannel,
+    value,
+  });
+  const url = `${getConfig().LMS_BASE_URL}/api/notifications/channel/configurations/${courseId}`;
+  const { data } = await getAuthenticatedHttpClient().patch(url, patchData);
+  return data;
+};
diff --git a/src/notification-preferences/data/thunks.js b/src/notification-preferences/data/thunks.js
index 86ff5c0..7b257c8 100644
--- a/src/notification-preferences/data/thunks.js
+++ b/src/notification-preferences/data/thunks.js
@@ -13,7 +13,7 @@ import {
 import {
   getCourseList,
   getCourseNotificationPreferences,
-  patchAppPreferenceToggle,
+  patchAppPreferenceToggle, patchChannelPreferenceToggle,
   patchPreferenceToggle,
 } from './service';
 
@@ -148,3 +148,25 @@ export const updatePreferenceToggle = (
     }
   }
 );
+
+export const updateChannelPreferenceToggle = (
+  courseId,
+  notificationApp,
+  notificationChannel,
+  value,
+) => (
+  async (dispatch) => {
+    try {
+      const data = await patchChannelPreferenceToggle(
+        courseId,
+        notificationApp,
+        notificationChannel,
+        value,
+      );
+      const normalizedData = normalizePreferences(camelCaseObject(data));
+      dispatch(fetchNotificationPreferenceSuccess(courseId, normalizedData));
+    } catch (errors) {
+      dispatch(fetchNotificationPreferenceFailed());
+    }
+  }
+);