diff --git a/openedx/core/djangoapps/user_authn/views/register.py b/openedx/core/djangoapps/user_authn/views/register.py
index 91c1d9328b..bfaf36ce55 100644
--- a/openedx/core/djangoapps/user_authn/views/register.py
+++ b/openedx/core/djangoapps/user_authn/views/register.py
@@ -385,7 +385,6 @@ def _track_user_registration(user, profile, params, third_party_provider, regist
         # VAN-738 - added below properties to experiment marketing emails opt in/out events on Braze.
         if params.get('marketing_emails_opt_in') and settings.MARKETING_EMAILS_OPT_IN:
             properties['marketing_emails_opt_in'] = params.get('marketing_emails_opt_in') == 'true'
-            properties['is_active'] = params.get('marketing_emails_opt_in') == 'true'
 
         # DENG-803: For segment events forwarded along to Hubspot, duplicate the `properties` section of
         # the event payload into the `traits` section so that they can be received. This is a temporary