diff --git a/lms/djangoapps/bulk_email/api.py b/lms/djangoapps/bulk_email/api.py
index 160d923bd5..ad8e502530 100644
--- a/lms/djangoapps/bulk_email/api.py
+++ b/lms/djangoapps/bulk_email/api.py
@@ -16,6 +16,7 @@ from django.conf import settings
 from django.urls import reverse
 
 from lms.djangoapps.discussion.notification_prefs.views import UsernameCipher
+from openedx.core.djangoapps.site_configuration import helpers as configuration_helpers
 
 
 def get_emails_enabled(user, course_id):
@@ -42,7 +43,8 @@ def get_unsubscribed_link(username, course_id):
     :param course_id:
     :return: AES encrypted token based on the user email
     """
+    lms_root_url = configuration_helpers.get_value('LMS_ROOT_URL', settings.LMS_ROOT_URL)
     token = UsernameCipher.encrypt(username)
     optout_url = reverse('bulk_email_opt_out', kwargs={'token': token, 'course_id': course_id})
-    url = '{base_url}{optout_url}'.format(base_url=settings.LMS_ROOT_URL, optout_url=optout_url)
+    url = '{base_url}{optout_url}'.format(base_url=lms_root_url, optout_url=optout_url)
     return url
diff --git a/lms/djangoapps/bulk_email/tasks.py b/lms/djangoapps/bulk_email/tasks.py
index 4a4325fdad..faf2915bb4 100644
--- a/lms/djangoapps/bulk_email/tasks.py
+++ b/lms/djangoapps/bulk_email/tasks.py
@@ -112,6 +112,7 @@ def _get_course_email_context(course):
         course_root
     )
     image_url = u'{}{}'.format(settings.LMS_ROOT_URL, course_image_url(course))
+    lms_root_url = configuration_helpers.get_value('LMS_ROOT_URL', settings.LMS_ROOT_URL)
     email_context = {
         'course_title': course_title,
         'course_root': course_root,
@@ -119,8 +120,8 @@ def _get_course_email_context(course):
         'course_url': course_url,
         'course_image_url': image_url,
         'course_end_date': course_end_date,
-        'account_settings_url': '{}{}'.format(settings.LMS_ROOT_URL, reverse('account_settings')),
-        'email_settings_url': '{}{}'.format(settings.LMS_ROOT_URL, reverse('dashboard')),
+        'account_settings_url': '{}{}'.format(lms_root_url, reverse('account_settings')),
+        'email_settings_url': '{}{}'.format(lms_root_url, reverse('dashboard')),
         'platform_name': configuration_helpers.get_value('PLATFORM_NAME', settings.PLATFORM_NAME),
         'year': timezone.now().year,
     }