diff --git a/lms/djangoapps/instructor/views/instructor_dashboard.py b/lms/djangoapps/instructor/views/instructor_dashboard.py
index db9f1a4d79..ca7aec3ecf 100644
--- a/lms/djangoapps/instructor/views/instructor_dashboard.py
+++ b/lms/djangoapps/instructor/views/instructor_dashboard.py
@@ -110,8 +110,9 @@ def instructor_dashboard_2(request, course_id):
         # Construct a URL to the external analytics dashboard
         analytics_dashboard_url = '{0}/courses/{1}'.format(settings.ANALYTICS_DASHBOARD_URL, unicode(course_key))
         link_start = "<a href=\"{}\" target=\"_blank\">".format(analytics_dashboard_url)
-        analytics_dashboard_message = _("To gain insights into student enrollment and participation, {link_start}visit the new dashboard for course analytics{link_end}.")
-        analytics_dashboard_message = analytics_dashboard_message.format(link_start=link_start, link_end="</a>")
+        analytics_dashboard_message = _("To gain insights into student enrollment and participation {link_start}visit {analytics_dashboard_name}, our new dashboard for course analytics{link_end}.")
+        analytics_dashboard_message = analytics_dashboard_message.format(
+            link_start=link_start, link_end="</a>", analytics_dashboard_name=settings.ANALYTICS_DASHBOARD_NAME)
 
     context = {
         'course': course,
diff --git a/lms/envs/common.py b/lms/envs/common.py
index 9335e39de0..b2a3ff11ea 100644
--- a/lms/envs/common.py
+++ b/lms/envs/common.py
@@ -1735,6 +1735,7 @@ OPENID_DOMAIN_PREFIX = 'openid:'
 ANALYTICS_DATA_URL = ""
 ANALYTICS_DATA_TOKEN = ""
 ANALYTICS_DASHBOARD_URL = ""
+ANALYTICS_DASHBOARD_NAME = PLATFORM_NAME + " Insights"
 
 # TODO (ECOM-16): Remove once the A/B test of auto-registration completes
 AUTO_REGISTRATION_AB_TEST_EXCLUDE_COURSES = set([