diff --git a/cms/envs/help_tokens.ini b/cms/envs/help_tokens.ini
index 040a65b1c7..9ac8a16c75 100644
--- a/cms/envs/help_tokens.ini
+++ b/cms/envs/help_tokens.ini
@@ -33,6 +33,7 @@ container = course_author:developing_course/course_components.html#components-th
 video = course_author:video/index.html
 certificates = course_author:set_up_course/studio_add_course_information/studio_creating_certificates.html
 content_highlights = course_author:developing_course/course_sections.html#set-section-highlights-for-weekly-course-highlight-messages
+image_accessibility = course_author:accessibility/best_practices_course_content_dev.html#use-best-practices-for-describing-images
 
 # below are the language directory names for the different locales
 [locales]
diff --git a/cms/templates/container.html b/cms/templates/container.html
index 2cb1a8759a..a00693613e 100644
--- a/cms/templates/container.html
+++ b/cms/templates/container.html
@@ -176,7 +176,10 @@ from openedx.core.djangolib.markup import HTML, Text
           <div id="edit-image-modal">
             <%static:studiofrontend entry="editImageModal">
               {
-                "lang": "${language_code | n, js_escaped_string}"
+                "lang": "${language_code | n, js_escaped_string}",
+                "help_tokens": {
+                    "image_accessibility": "${get_online_help_info('image_accessibility')['doc_url'] | n, js_escaped_string}"
+                }
               }
             </%static:studiofrontend>
           </div>