diff --git a/openedx/core/djangoapps/schedules/admin.py b/openedx/core/djangoapps/schedules/admin.py
index d1485e519e..e6cb1bfc12 100644
--- a/openedx/core/djangoapps/schedules/admin.py
+++ b/openedx/core/djangoapps/schedules/admin.py
@@ -4,12 +4,17 @@ from django.utils.translation import ugettext_lazy as _
 from . import models
 
 
+class ScheduleExperienceAdminInline(admin.StackedInline):
+    model = models.ScheduleExperience
+
+
 @admin.register(models.Schedule)
 class ScheduleAdmin(admin.ModelAdmin):
     list_display = ('username', 'course_id', 'active', 'start', 'upgrade_deadline')
     raw_id_fields = ('enrollment',)
     readonly_fields = ('modified',)
     search_fields = ('enrollment__user__username', 'enrollment__course_id',)
+    inlines = (ScheduleExperienceAdminInline,)
 
     def username(self, obj):
         return obj.enrollment.user.username
diff --git a/openedx/core/djangoapps/schedules/migrations/0006_scheduleexperience.py b/openedx/core/djangoapps/schedules/migrations/0006_scheduleexperience.py
new file mode 100644
index 0000000000..4ffca66d46
--- /dev/null
+++ b/openedx/core/djangoapps/schedules/migrations/0006_scheduleexperience.py
@@ -0,0 +1,22 @@
+# -*- coding: utf-8 -*-
+from __future__ import unicode_literals
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ('schedules', '0005_auto_20171010_1722'),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='ScheduleExperience',
+            fields=[
+                ('id', models.AutoField(verbose_name='ID', serialize=False, auto_created=True, primary_key=True)),
+                ('experience_type', models.IntegerField(default=0, choices=[(0, b'Recurring Nudge and Upgrade Reminder'), (1, b'Course Updates')])),
+                ('schedule', models.OneToOneField(related_name='experience', to='schedules.Schedule')),
+            ],
+        ),
+    ]
diff --git a/openedx/core/djangoapps/schedules/models.py b/openedx/core/djangoapps/schedules/models.py
index 7248e98754..eff9fabd2d 100644
--- a/openedx/core/djangoapps/schedules/models.py
+++ b/openedx/core/djangoapps/schedules/models.py
@@ -6,6 +6,13 @@ from model_utils.models import TimeStampedModel
 from config_models.models import ConfigurationModel
 
 
+EXPERIENCE_TYPES = (
+    (0, 'Recurring Nudge and Upgrade Reminder'),
+    (1, 'Course Updates'),
+)
+DEFAULT_EXPERIENCE_TYPE = EXPERIENCE_TYPES[0][0]
+
+
 class Schedule(TimeStampedModel):
     enrollment = models.OneToOneField('student.CourseEnrollment', null=False)
     active = models.BooleanField(
@@ -23,6 +30,12 @@ class Schedule(TimeStampedModel):
         help_text=_('Deadline by which the learner must upgrade to a verified seat')
     )
 
+    def get_experience_type(self):
+        if (hasattr(self, 'experience')):
+            return self.experience.experience_type
+        else:
+            return DEFAULT_EXPERIENCE_TYPE
+
     class Meta(object):
         verbose_name = _('Schedule')
         verbose_name_plural = _('Schedules')
@@ -39,3 +52,8 @@ class ScheduleConfig(ConfigurationModel):
     deliver_upgrade_reminder = models.BooleanField(default=False)
     enqueue_course_update = models.BooleanField(default=False)
     deliver_course_update = models.BooleanField(default=False)
+
+
+class ScheduleExperience(models.Model):
+    schedule = models.OneToOneField(Schedule, related_name='experience')
+    experience_type = models.IntegerField(choices=EXPERIENCE_TYPES, default=DEFAULT_EXPERIENCE_TYPE)
diff --git a/openedx/core/djangoapps/schedules/resolvers.py b/openedx/core/djangoapps/schedules/resolvers.py
index d2da8f31da..4770ef32ec 100644
--- a/openedx/core/djangoapps/schedules/resolvers.py
+++ b/openedx/core/djangoapps/schedules/resolvers.py
@@ -18,7 +18,7 @@ from courseware.date_summary import verified_upgrade_deadline_link, verified_upg
 from openedx.core.djangoapps.monitoring_utils import function_trace, set_custom_metric
 from openedx.core.djangoapps.schedules.config import COURSE_UPDATE_WAFFLE_FLAG
 from openedx.core.djangoapps.schedules.exceptions import CourseUpdateDoesNotExist
-from openedx.core.djangoapps.schedules.models import Schedule
+from openedx.core.djangoapps.schedules.models import DEFAULT_EXPERIENCE_TYPE, EXPERIENCE_TYPES, Schedule
 from openedx.core.djangoapps.schedules.utils import PrefixedDebugLoggerMixin
 from openedx.core.djangoapps.schedules.template_context import (
     absolute_url,
@@ -64,6 +64,7 @@ class BinnedSchedulesBaseResolver(PrefixedDebugLoggerMixin, RecipientResolver):
                                relative to. For example, if this resolver finds schedules that started 7 days ago
                                this variable should be set to "start".
         num_bins -- the int number of bins to split the users into
+        experience_type -- the string name for the experience type that users will be filtered to
     """
     async_send_task = attr.ib()
     site = attr.ib()
@@ -74,6 +75,7 @@ class BinnedSchedulesBaseResolver(PrefixedDebugLoggerMixin, RecipientResolver):
 
     schedule_date_field = None
     num_bins = DEFAULT_NUM_BINS
+    experience_type = DEFAULT_EXPERIENCE_TYPE
 
     def __attrs_post_init__(self):
         # TODO: in the next refactor of this task, pass in current_datetime instead of reproducing it here
@@ -123,10 +125,14 @@ class BinnedSchedulesBaseResolver(PrefixedDebugLoggerMixin, RecipientResolver):
             'enrollment__user__profile',
             'enrollment__course',
         ).prefetch_related(
-            'enrollment__course__modes'
+            'enrollment__course__modes',
+            'experience',
         ).filter(
             Q(enrollment__course__end__isnull=True) | Q(
                 enrollment__course__end__gte=self.current_datetime),
+            Q(experience__isnull=True) | Q(experience__experience_type=self.experience_type)
+            if self.experience_type == DEFAULT_EXPERIENCE_TYPE else
+            Q(experience__isnull=False) & Q(experience__experience_type=self.experience_type),
             enrollment__user__in=users,
             enrollment__is_active=True,
             **schedule_day_equals_target_day_filter
@@ -333,6 +339,7 @@ class CourseUpdateResolver(BinnedSchedulesBaseResolver):
     log_prefix = 'Course Update'
     schedule_date_field = 'start'
     num_bins = COURSE_UPDATE_NUM_BINS
+    experience_type = EXPERIENCE_TYPES[1][0]
 
     def schedules_for_bin(self):
         week_num = abs(self.day_offset) / 7