diff --git a/openedx/features/discounts/applicability.py b/openedx/features/discounts/applicability.py
index b02bceb672..d191979e01 100644
--- a/openedx/features/discounts/applicability.py
+++ b/openedx/features/discounts/applicability.py
@@ -71,10 +71,7 @@ def get_discount_expiration_date(user, course):
     except ExperimentData.DoesNotExist:
         pass
 
-    now = datetime.now(tz=pytz.UTC)
-    stop_bucketing_into_discount_experiment = datetime(2019, 11, 22, 0, 0, 0, 0, pytz.UTC)
-
-    if not time_limit_start and not now > stop_bucketing_into_discount_experiment:
+    if not time_limit_start:
         enrollment = course_enrollment.first()
         try:
             # Content availability date is equivalent to max(enrollment date, course start date)
diff --git a/openedx/features/discounts/utils.py b/openedx/features/discounts/utils.py
index bac15e37cd..8f5576ea5a 100644
--- a/openedx/features/discounts/utils.py
+++ b/openedx/features/discounts/utils.py
@@ -104,17 +104,13 @@ def get_first_purchase_offer_banner_fragment(user, course):
     discount percentage and a link to upgrade.
     """
     if user and not user.is_anonymous and course:
-        now = datetime.now(tz=pytz.UTC)
-        stop_bucketing_into_discount_experiment = datetime(2019, 11, 22, 0, 0, 0, 0, pytz.UTC)
+        now = datetime.now(tz=pytz.UTC).strftime(u"%Y-%m-%d %H:%M:%S%z")
         saw_banner = ExperimentData.objects.filter(
             user=user, experiment_id=REV1008_EXPERIMENT_ID, key=str(course)
         )
-        if not saw_banner and not now > stop_bucketing_into_discount_experiment:
+        if not saw_banner:
             ExperimentData.objects.create(
-                user=user,
-                experiment_id=REV1008_EXPERIMENT_ID,
-                key=str(course),
-                value=now.strftime(u"%Y-%m-%d %H:%M:%S%z")
+                user=user, experiment_id=REV1008_EXPERIMENT_ID, key=str(course), value=now
             )
         discount_expiration_date = get_discount_expiration_date(user, course)
         if (discount_expiration_date and