diff --git a/openedx/features/enterprise_support/signals.py b/openedx/features/enterprise_support/signals.py
index 72cc4054ce..518ee05070 100644
--- a/openedx/features/enterprise_support/signals.py
+++ b/openedx/features/enterprise_support/signals.py
@@ -11,11 +11,17 @@ from email_marketing.tasks import update_user  # pylint: disable=import-error
 
 
 @receiver(post_save, sender=EnterpriseCustomerUser)
-def update_email_marketing_user_with_enterprise_flag(sender, instance, **kwargs):  # pylint: disable=unused-argument, invalid-name
+def update_email_marketing_user_with_enterprise_vars(sender, instance, **kwargs):  # pylint: disable=unused-argument, invalid-name
     """
-    Enable the is_enterprise_learner flag in SailThru vars.
+    Update the SailThru user with enterprise-related vars.
     """
     user = User.objects.get(id=instance.user_id)
 
     # perform update asynchronously
-    update_user.delay(sailthru_vars={'is_enterprise_learner': True}, email=user.email)
+    update_user.delay(
+        sailthru_vars={
+            'is_enterprise_learner': True,
+            'enterprise_name': instance.enterprise_customer.name,
+        },
+        email=user.email
+    )
diff --git a/openedx/features/enterprise_support/tests/test_signals.py b/openedx/features/enterprise_support/tests/test_signals.py
index b91d689d67..a774ea148c 100644
--- a/openedx/features/enterprise_support/tests/test_signals.py
+++ b/openedx/features/enterprise_support/tests/test_signals.py
@@ -34,4 +34,10 @@ class EnterpriseSupportSignals(TestCase):
             user_id=self.user.id,
             enterprise_customer=enterprise_customer
         )
-        self.assertTrue(mock_update_user.called)
+        mock_update_user.assert_called_with(
+            sailthru_vars={
+                'is_enterprise_learner': True,
+                'enterprise_name': enterprise_customer.name,
+            },
+            email=self.user.email
+        )