diff --git a/cms/envs/aws.py b/cms/envs/aws.py
index be7816d21f..edf67badfe 100644
--- a/cms/envs/aws.py
+++ b/cms/envs/aws.py
@@ -46,6 +46,9 @@ SESSION_COOKIE_DOMAIN = ENV_TOKENS.get('SESSION_COOKIE_DOMAIN')
 for feature, value in ENV_TOKENS.get('MITX_FEATURES', {}).items():
     MITX_FEATURES[feature] = value
 
+# load segment.io key, provide a dummy if it does not exist
+SEGMENT_IO_KEY = ENV_TOKENS.get('SEGMENT_IO_KEY', '***REMOVED***')
+
 LOGGING = get_logger_config(LOG_DIR,
                             logging_env=ENV_TOKENS['LOGGING_ENV'],
                             syslog_addr=(ENV_TOKENS['SYSLOG_SERVER'], 514),
diff --git a/cms/envs/common.py b/cms/envs/common.py
index a56e56025f..37cfeea7a1 100644
--- a/cms/envs/common.py
+++ b/cms/envs/common.py
@@ -36,6 +36,7 @@ MITX_FEATURES = {
     'STUB_VIDEO_FOR_TESTING': False,   # do not display video when running automated acceptance tests
     'STAFF_EMAIL': '',			# email address for staff (eg to request course creation)
     'STUDIO_NPS_SURVEY': True, 
+    'SEGMENT_IO': True,
 }
 ENABLE_JASMINE = False
 
diff --git a/cms/envs/dev.py b/cms/envs/dev.py
index ae78b93f06..dbf9c5574c 100644
--- a/cms/envs/dev.py
+++ b/cms/envs/dev.py
@@ -150,3 +150,6 @@ DEBUG_TOOLBAR_MONGO_STACKTRACES = True
 
 # disable NPS survey in dev mode
 MITX_FEATURES['STUDIO_NPS_SURVEY'] = False
+
+# segment-io key for dev
+SEGMENT_IO_KEY = 'mty8edrrsg'
diff --git a/cms/envs/test.py b/cms/envs/test.py
index 59664bfd40..820b2cbe23 100644
--- a/cms/envs/test.py
+++ b/cms/envs/test.py
@@ -118,3 +118,6 @@ PASSWORD_HASHERS = (
     'django.contrib.auth.hashers.SHA1PasswordHasher',
     'django.contrib.auth.hashers.MD5PasswordHasher',
 )
+
+# dummy segment-io key
+SEGMENT_IO_KEY = '***REMOVED***'
diff --git a/cms/static/coffee/src/views/module_edit.coffee b/cms/static/coffee/src/views/module_edit.coffee
index 9f7e3a5e60..3cb3b1703f 100644
--- a/cms/static/coffee/src/views/module_edit.coffee
+++ b/cms/static/coffee/src/views/module_edit.coffee
@@ -15,7 +15,7 @@ class CMS.Views.ModuleEdit extends Backbone.View
   $component_editor: => @$el.find('.component-editor')
 
   loadDisplay: ->
-       XModule.loadModule(@$el.find('.xmodule_display'))
+    XModule.loadModule(@$el.find('.xmodule_display'))
 
   loadEdit: ->
     if not @module
@@ -55,6 +55,11 @@ class CMS.Views.ModuleEdit extends Backbone.View
   clickSaveButton: (event) =>
     event.preventDefault()
     data = @module.save()
+
+    analytics.track "Saved Module",
+      course: course_location_analytics
+      id: _this.model.id
+
     data.metadata = _.extend(data.metadata || {}, @metadata())
     @hideModal()
     @model.save(data).done( =>
diff --git a/cms/static/coffee/src/views/tabs.coffee b/cms/static/coffee/src/views/tabs.coffee
index 9fbe4e5789..1034fc988e 100644
--- a/cms/static/coffee/src/views/tabs.coffee
+++ b/cms/static/coffee/src/views/tabs.coffee
@@ -28,6 +28,10 @@ class CMS.Views.TabsEdit extends Backbone.View
     @$('.component').each((idx, element) =>
         tabs.push($(element).data('id'))
     )
+
+    analytics.track "Reordered Static Pages",
+      course: course_location_analytics
+
     $.ajax({
       type:'POST',
       url: '/reorder_static_tabs', 
@@ -56,10 +60,18 @@ class CMS.Views.TabsEdit extends Backbone.View
       'i4x://edx/templates/static_tab/Empty'
     )
 
+    analytics.track "Added Static Page",
+      course: course_location_analytics
+
   deleteTab: (event) =>
     if not confirm 'Are you sure you want to delete this component? This action cannot be undone.'
       return
     $component = $(event.currentTarget).parents('.component')
+
+    analytics.track "Deleted Static Page",
+      course: course_location_analytics
+      id: $component.data('id')
+
     $.post('/delete_item', {
       id: $component.data('id')
     }, =>
diff --git a/cms/static/coffee/src/views/unit.coffee b/cms/static/coffee/src/views/unit.coffee
index 42127b2800..e23477ccfa 100644
--- a/cms/static/coffee/src/views/unit.coffee
+++ b/cms/static/coffee/src/views/unit.coffee
@@ -35,6 +35,10 @@ class CMS.Views.UnitEdit extends Backbone.View
     @$('.components').sortable(
       handle: '.drag-handle'
       update: (event, ui) =>
+        analytics.track "Reordered Components",
+          course: course_location_analytics
+          id: unit_location_analytics
+
         payload = children : @components()
         options = success : => @model.unset('children')
         @model.save(payload, options)
@@ -89,6 +93,11 @@ class CMS.Views.UnitEdit extends Backbone.View
       $(event.currentTarget).data('location')
     )
 
+    analytics.track "Added a Component",
+      course: course_location_analytics
+      unit_id: unit_location_analytics
+      type: $(event.currentTarget).data('location')
+
     @closeNewComponent(event)
 
   components: => @$('.component').map((idx, el) -> $(el).data('id')).get()
@@ -111,6 +120,11 @@ class CMS.Views.UnitEdit extends Backbone.View
     $.post('/delete_item', {
       id: $component.data('id')
     }, =>
+      analytics.track "Deleted a Component",
+        course: course_location_analytics
+        unit_id: unit_location_analytics
+        id: $component.data('id')
+
       $component.remove()
       # b/c we don't vigilantly keep children up to date
       # get rid of it before it hurts someone
@@ -129,6 +143,10 @@ class CMS.Views.UnitEdit extends Backbone.View
       id: @$el.data('id')
       delete_children: true
     }, =>
+      analytics.track "Deleted Draft",
+        course: course_location_analytics
+        unit_id: unit_location_analytics
+
       window.location.reload()
     )
 
@@ -138,6 +156,10 @@ class CMS.Views.UnitEdit extends Backbone.View
     $.post('/create_draft', {
       id: @$el.data('id')
     }, =>
+      analytics.track "Created Draft",
+        course: course_location_analytics
+        unit_id: unit_location_analytics
+
       @model.set('state', 'draft')
     )
 
@@ -148,20 +170,31 @@ class CMS.Views.UnitEdit extends Backbone.View
     $.post('/publish_draft', {
       id: @$el.data('id')
     }, =>
+      analytics.track "Published Draft",
+        course: course_location_analytics
+        unit_id: unit_location_analytics
+
       @model.set('state', 'public')
     )
 
   setVisibility: (event) ->
     if @$('.visibility-select').val() == 'private'
       target_url = '/unpublish_unit'
+      visibility = "private"
     else
       target_url = '/publish_draft'
+      visibility = "public"
 
     @wait(true)
 
     $.post(target_url, {
       id: @$el.data('id')
     }, =>
+      analytics.track "Set Unit Visibility",
+        course: course_location_analytics
+        unit_id: unit_location_analytics
+        visibility: visibility
+
       @model.set('state', @$('.visibility-select').val())
     )
 
@@ -193,6 +226,11 @@ class CMS.Views.UnitEdit.NameEdit extends Backbone.View
     @model.save(metadata: metadata)
     # Update name shown in the right-hand side location summary.
     $('.unit-location .editing .unit-name').html(metadata.display_name)
+    analytics.track "Edited Unit Name",
+      course: course_location_analytics
+      unit_id: unit_location_analytics
+      display_name: metadata.display_name
+
 
 class CMS.Views.UnitEdit.LocationState extends Backbone.View
   initialize: =>
diff --git a/cms/static/js/base.js b/cms/static/js/base.js
index 6ea918cc36..7b930a176b 100644
--- a/cms/static/js/base.js
+++ b/cms/static/js/base.js
@@ -331,6 +331,12 @@ function createNewUnit(e) {
     var parent = $(this).data('parent');
     var template = $(this).data('template');
 
+    analytics.track('Created a Unit', {
+        'course': course_location_analytics,
+        'parent_location': parent
+    });
+
+
     $.post('/clone_item',
         {'parent_location': parent,
             'template': template,
@@ -363,6 +369,12 @@ function _deleteItem($el) {
 
     var id = $el.data('id');
 
+    analytics.track('Deleted an Item', {
+        'course': course_location_analytics,
+        'id': id
+    });
+
+
     $.post('/delete_item',
         {'id': id, 'delete_children': true, 'delete_all_versions': true},
         function (data) {
@@ -426,6 +438,11 @@ function displayFinishedUpload(xhr) {
     var html = Mustache.to_html(template, resp);
     $('table > tbody').prepend(html);
 
+    analytics.track('Uploaded a File', {
+        'course': course_location_analytics,
+        'asset_url': resp.url
+    });
+
 }
 
 function markAsLoaded() {
@@ -555,6 +572,11 @@ function saveNewSection(e) {
     var template = $saveButton.data('template');
     var display_name = $(this).find('.new-section-name').val();
 
+    analytics.track('Created a Section', {
+        'course': course_location_analytics,
+        'display_name': display_name
+    });
+
     $.post('/clone_item', {
             'parent_location': parent,
             'template': template,
@@ -600,6 +622,12 @@ function saveNewCourse(e) {
         return;
     }
 
+    analytics.track('Created a Course', {
+        'org': org,
+        'number': number,
+        'display_name': display_name
+    });
+
     $.post('/create_new_course', {
             'template': template,
             'org': org,
@@ -646,9 +674,14 @@ function saveNewSubsection(e) {
 
     var parent = $(this).find('.new-subsection-name-save').data('parent');
     var template = $(this).find('.new-subsection-name-save').data('template');
-
     var display_name = $(this).find('.new-subsection-name-input').val();
 
+    analytics.track('Created a Subsection', {
+        'course': course_location_analytics,
+        'display_name': display_name
+    });
+
+
     $.post('/clone_item', {
             'parent_location': parent,
             'template': template,
@@ -702,6 +735,13 @@ function saveEditSectionName(e) {
         return;
     }
 
+    analytics.track('Edited Section Name', {
+        'course': course_location_analytics,
+        'display_name': display_name,
+        'id': id
+    });
+
+
     var $_this = $(this);
     // call into server to commit the new order
     $.ajax({
@@ -741,6 +781,12 @@ function saveSetSectionScheduleDate(e) {
 
     var id = $modal.attr('data-id');
 
+    analytics.track('Edited Section Release Date', {
+        'course': course_location_analytics,
+        'id': id,
+        'start': start
+    });
+
     // call into server to commit the new order
     $.ajax({
         url: "/save_item",
diff --git a/cms/static/js/views/checklists_view.js b/cms/static/js/views/checklists_view.js
index e553c7a2ca..85c0f5242b 100644
--- a/cms/static/js/views/checklists_view.js
+++ b/cms/static/js/views/checklists_view.js
@@ -77,11 +77,18 @@ CMS.Views.Checklists = Backbone.View.extend({
         var task_index = $checkbox.data('task');
         var model = this.collection.at(checklist_index);
         model.attributes.items[task_index].is_checked = $task.hasClass(completed);
+
         model.save({},
             {
                 success : function() {
                     var updatedTemplate = self.renderTemplate(model, checklist_index);
                     self.$el.find('#course-checklist'+checklist_index).first().replaceWith(updatedTemplate);
+
+                    analytics.track('Toggled a Checklist Task', {
+                        'course': course_location_analytics,
+                        'task': model.attributes.items[task_index].short_description,
+                        'state': model.attributes.items[task_index].is_checked
+                    });
                 },
                 error : CMS.ServerError
             });
diff --git a/cms/static/js/views/course_info_edit.js b/cms/static/js/views/course_info_edit.js
index ce959fd443..a6d42e1927 100644
--- a/cms/static/js/views/course_info_edit.js
+++ b/cms/static/js/views/course_info_edit.js
@@ -107,6 +107,11 @@ CMS.Views.ClassInfoUpdateView = Backbone.View.extend({
         // push change to display, hide the editor, submit the change        
         targetModel.save({}, {error : CMS.ServerError});
         this.closeEditor(this);
+
+        analytics.track('Saved Course Update', {
+            'course': course_location_analytics,
+            'date': this.dateEntry(event).val() 
+        });
     },
     
     onCancel: function(event) {
@@ -147,6 +152,11 @@ CMS.Views.ClassInfoUpdateView = Backbone.View.extend({
             return;
         }
 
+        analytics.track('Deleted Course Update', {
+            'course': course_location_analytics,
+            'date': this.dateEntry(event).val() 
+        });
+
         var targetModel = this.eventModel(event);
         this.modelDom(event).remove();
         var cacheThis = this;
@@ -284,6 +294,11 @@ CMS.Views.ClassInfoHandoutsView = Backbone.View.extend({
         this.model.save({}, {error: CMS.ServerError});
         this.$form.hide();
         this.closeEditor(this);
+
+        analytics.track('Saved Course Handouts', {
+            'course': course_location_analytics
+        });
+
     },
 
     onCancel: function(event) {
diff --git a/cms/static/js/views/settings/advanced_view.js b/cms/static/js/views/settings/advanced_view.js
index e3ff098efb..52c5ed78d0 100644
--- a/cms/static/js/views/settings/advanced_view.js
+++ b/cms/static/js/views/settings/advanced_view.js
@@ -137,6 +137,10 @@ CMS.Views.Settings.Advanced = CMS.Views.ValidatingView.extend({
             success : function() {
                 self.render();
                 self.showMessage(self.successful_changes);
+                analytics.track('Saved Advanced Settings', {
+                    'course': course_location_analytics
+                });
+
             },
             error : CMS.ServerError
         });
diff --git a/cms/templates/base.html b/cms/templates/base.html
index 15f4c556bb..e4f5befd63 100644
--- a/cms/templates/base.html
+++ b/cms/templates/base.html
@@ -23,6 +23,8 @@
     <link rel="stylesheet" type="text/css" href="${static.url('css/vendor/symbolset.ss-symbolicons-block.css')}" />
     <link rel="stylesheet" type="text/css" href="${static.url('css/vendor/symbolset.ss-standard.css')}" />
 
+    <%include file="widgets/segment-io.html" />
+
     <%block name="header_extras"></%block>
   </head>
 
diff --git a/cms/templates/unit.html b/cms/templates/unit.html
index e1a020dfca..1b9e49620b 100644
--- a/cms/templates/unit.html
+++ b/cms/templates/unit.html
@@ -28,6 +28,7 @@
       });
     });
 
+    var unit_location_analytics = '${unit_location}';
   </script>
 
 </%block>
diff --git a/cms/templates/widgets/segment-io.html b/cms/templates/widgets/segment-io.html
new file mode 100644
index 0000000000..f623c47542
--- /dev/null
+++ b/cms/templates/widgets/segment-io.html
@@ -0,0 +1,32 @@
+% if settings.MITX_FEATURES.get('SEGMENT_IO'):
+<!-- begin Segment.io -->
+<script type="text/javascript">
+  // if inside course, inject the course location into the JS namespace
+  %if context_course:
+  var course_location_analytics = "${context_course.location}";
+  %endif
+
+  var analytics=analytics||[];analytics.load=function(e){var t=document.createElement("script");t.type="text/javascript",t.async=!0,t.src=("https:"===document.location.protocol?"https://":"http://")+"d2dq2ahtl5zl1z.cloudfront.net/analytics.js/v1/"+e+"/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);var r=function(e){return function(){analytics.push([e].concat(Array.prototype.slice.call(arguments,0)))}},i=["identify","track","trackLink","trackForm","trackClick","trackSubmit","pageview","ab","alias","ready"];for(var s=0;s<i.length;s++)analytics[i[s]]=r(i[s])};
+  analytics.load("${ settings.SEGMENT_IO_KEY }");
+
+  % if user.is_authenticated():
+  analytics.identify("${ user.id }", {
+      email     : "${ user.email }",
+      username  : "${ user.username }"
+  });
+
+  % endif
+</script>
+<!-- end Segment.io -->
+% else:
+<!-- dummy segment.io -->
+<script type="text/javascript">
+  %if context_course:
+  var course_location_analytics = "${context_course.location}";
+  %endif
+  var analytics = {
+    track: function() { return; }
+  };
+</script>
+<!-- end dummy segment.io -->
+% endif