diff --git a/lms/templates/footer.html b/lms/templates/footer.html
index e2b0b8d77b..dc03a078c9 100644
--- a/lms/templates/footer.html
+++ b/lms/templates/footer.html
@@ -65,11 +65,12 @@
       <p>
         <a href="http://openedx.org/">
           ## standard powered-by logo
-          <img src="https://files.edx.org/openedx-logos/openedx-logo-tag.png" alt="Powered by Open edX" width="150" height="50" />
+	  ## Translators: 'Open edX' is a brand, please keep this untranslated. See http://openedx.org for more information.
+          <img src="https://files.edx.org/openedx-logos/openedx-logo-tag.png" alt="${_('Powered by Open edX')}" width="150" height="50" />
           ## greyscale logo for dark background
-          ## <img src="https://files.edx.org/openedx-logos/openedx-logo-tag-light.png" alt="Powered by Open edX" width="150" height="50" />
+          ## <img src="https://files.edx.org/openedx-logos/openedx-logo-tag-light.png" alt="${_('Powered by Open edX')}" width="150" height="50" />
           ## greyscale logo for light background
-          ## <img src="https://files.edx.org/openedx-logos/openedx-logo-tag-dark.png" alt="Powered by Open edX" width="150" height="50" />
+          ## <img src="https://files.edx.org/openedx-logos/openedx-logo-tag-dark.png" alt="${_('Powered by Open edX')}" width="150" height="50" />
         </a>
       </p>
     </div>