diff --git a/README.md b/README.md
deleted file mode 100644
index 6ea0a2b4dd..0000000000
--- a/README.md
+++ /dev/null
@@ -1,78 +0,0 @@
-This is the main edX platform which consists of LMS and Studio.
-
-See [code.edx.org](http://code.edx.org/) for other parts of the edX code base.
-
-Installation
-------------
-
-Please refer to the following wiki pages in our [configuration repo](https://github.com/edx/configuration) to install edX:
-
-* [edX Developer Stack](https://github.com/edx/configuration/wiki/edX-Developer-Stack)
-
These instructions are for developers who want to contribute or make changes to the edX source code.
-* [edX Full Stack](https://github.com/edx/configuration/wiki/edX-Full-Stack)
-
Using Vagrant/Virtualbox this will setup all edX services on a single server in a production like configuration.
-* [edX Ubuntu 12.04 64-bit Installation](https://github.com/edx/configuration/wiki/edX-Ubuntu-12.04-64-bit-Installation)
-
This will install edX on an existing Ubuntu 12.04 server.
-
-
-License
--------
-
-The code in this repository is licensed under version 3 of the AGPL unless
-otherwise noted. Please see the
-[`LICENSE`](https://github.com/edx/edx-platform/blob/master/LICENSE) file
-for details.
-
-Documentation
--------------
-
-Documentation for developers, researchers, and course staff is located in the
-`docs` subdirectory. Documentation is built using
-[Sphinx](http://sphinx-doc.org/): you can [view the built documentation on
-ReadTheDocs](http://docs.edx.org/).
-
-Getting Help
-------------
-
-If you're having trouble, we have several different mailing lists where you can
-ask for help:
-
-* [openedx-ops](https://groups.google.com/forum/#!forum/openedx-ops):
- everything related to *running* Open edX. This includes
- installation issues, server management, cost analysis, and so on.
-* [openedx-translation](https://groups.google.com/forum/#!forum/openedx-translation):
- everything related to *translating* Open edX into
- other languages. This includes volunteer translators, our internationalization
- infrastructure, issues related to Transifex, and so on.
-* [openedx-analytics](https://groups.google.com/forum/#!forum/openedx-analytics):
- everything related to *analytics* in Open edX.
-* [edx-code](https://groups.google.com/forum/#!forum/edx-code):
- everything related to the *code* in Open edX. This includes
- feature requests, idea proposals, refactorings, and so on.
-
-You can also join our IRC channel: [`#edx-code` on Freenode](http://webchat.freenode.net/?channels=edx-code).
-
-Issue Tracker
--------------
-
-[We use JIRA for our issue tracker](https://openedx.atlassian.net/), not
-GitHub Issues. To file a bug or request a new feature, please make a free
-account on our JIRA and create a new issue! If you're filing a bug,
-we'd appreciate it if you would follow
-[our guidelines for filing high-quality, actionable bug reports](https://openedx.atlassian.net/wiki/display/SUST/How+to+File+a+Quality+Bug+Report).
-Thanks!
-
-How to Contribute
------------------
-
-Contributions are very welcome, but for legal reasons, you must submit a signed
-[individual contributor's agreement](http://code.edx.org/individual-contributor-agreement.pdf)
-before we can accept your contribution. See our
-[CONTRIBUTING](https://github.com/edx/edx-platform/blob/master/CONTRIBUTING.rst)
-file for more information -- it also contains guidelines for how to maintain
-high code quality, which will make your contribution more likely to be accepted.
-
-Reporting Security Issues
--------------------------
-
-Please do not report security issues in public. Please email security@edx.org
diff --git a/README.rst b/README.rst
new file mode 100644
index 0000000000..ea96ad9d5b
--- /dev/null
+++ b/README.rst
@@ -0,0 +1,103 @@
+This is the main edX platform which consists of LMS and Studio.
+
+See `code.edx.org`_ for other parts of the edX code base.
+
+.. _code.edx.org: http://code.edx.org/
+
+
+Installation
+------------
+
+Please refer to the following wiki pages in our `configuration repo`_ to
+install edX:
+
+- `edX Developer Stack`_: These instructions are for developers who want
+ to contribute or make changes to the edX source code.
+- `edX Full Stack`_: Using Vagrant/Virtualbox this will setup all edX
+ services on a single server in a production like configuration.
+- `edX Ubuntu 12.04 64-bit Installation`_: This will install edX on an
+ existing Ubuntu 12.04 server.
+
+.. _configuration repo: https://github.com/edx/configuration
+.. _edX Developer Stack: https://github.com/edx/configuration/wiki/edX-Developer-Stack
+.. _edX Full Stack: https://github.com/edx/configuration/wiki/edX-Full-Stack
+.. _edX Ubuntu 12.04 64-bit Installation: https://github.com/edx/configuration/wiki/edX-Ubuntu-12.04-64-bit-Installation
+
+
+License
+-------
+
+The code in this repository is licensed under version 3 of the AGPL
+unless otherwise noted. Please see the `LICENSE`_ file for details.
+
+.. _LICENSE: https://github.com/edx/edx-platform/blob/master/LICENSE
+
+
+Documentation
+-------------
+
+Documentation for developers, researchers, and course staff is located
+in the ``docs`` subdirectory. Documentation is built using `Sphinx`_:
+you can `view the built documentation on ReadTheDocs`_.
+
+.. _Sphinx: http://sphinx-doc.org/
+.. _view the built documentation on ReadTheDocs: http://docs.edx.org/
+
+
+Getting Help
+------------
+
+If you’re having trouble, we have several different mailing lists where
+you can ask for help:
+
+- `openedx-ops`_: everything related to *running* Open edX. This
+ includes installation issues, server management, cost analysis, and
+ so on.
+- `openedx-translation`_: everything related to *translating* Open edX
+ into other languages. This includes volunteer translators, our
+ internationalization infrastructure, issues related to Transifex, and
+ so on.
+- `openedx-analytics`_: everything related to *analytics* in Open edX.
+- `edx-code`_: anything else related to Open edX. This includes feature
+ requests, idea proposals, refactorings, and so on.
+
+You can also join our IRC channel: `#edx-code on Freenode`_.
+
+.. _openedx-ops: https://groups.google.com/forum/#!forum/openedx-ops
+.. _openedx-translation: https://groups.google.com/forum/#!forum/openedx-translation
+.. _openedx-analytics: https://groups.google.com/forum/#!forum/openedx-analytics
+.. _edx-code: https://groups.google.com/forum/#!forum/edx-code
+.. _#edx-code on Freenode: http://webchat.freenode.net/?channels=edx-code
+
+
+Issue Tracker
+-------------
+
+`We use JIRA for our issue tracker`_, not GitHub Issues. To file a bug
+or request a new feature, please make a free account on our JIRA and
+create a new issue! If you’re filing a bug, we’d appreciate it if you
+would follow `our guidelines for filing high-quality, actionable bug
+reports`_. Thanks!
+
+.. _We use JIRA for our issue tracker: https://openedx.atlassian.net/
+.. _our guidelines for filing high-quality, actionable bug reports: https://openedx.atlassian.net/wiki/display/SUST/How+to+File+a+Quality+Bug+Report
+
+
+How to Contribute
+-----------------
+
+Contributions are very welcome, but for legal reasons, you must submit a
+signed `individual contributor’s agreement`_ before we can accept your
+contribution. See our `CONTRIBUTING`_ file for more information – it
+also contains guidelines for how to maintain high code quality, which
+will make your contribution more likely to be accepted.
+
+
+Reporting Security Issues
+-------------------------
+
+Please do not report security issues in public. Please email
+security@edx.org
+
+.. _individual contributor’s agreement: http://code.edx.org/individual-contributor-agreement.pdf
+.. _CONTRIBUTING: https://github.com/edx/edx-platform/blob/master/CONTRIBUTING.rst