diff --git a/lms/templates/footer-edx-new.html b/lms/templates/footer-edx-new.html
index 36eed8f149..b0967cee25 100644
--- a/lms/templates/footer-edx-new.html
+++ b/lms/templates/footer-edx-new.html
@@ -59,23 +59,33 @@
       <h2 class="footer-follow-title">${_("Follow Us")}</h2>
 
       <div class="footer-follow-links">
-        <a href="${settings.PLATFORM_TWITTER_URL}" title="Twitter">
+        ## Translators: This is the website name of www.twitter.com. Please
+        ## translate this the way that Twitter advertises in your language.
+        <a href="${settings.PLATFORM_TWITTER_URL}" title="${_("Twitter")}">
           <i class="icon fa fa-twitter element-invisible"></i>
           <span class="copy">${_("Twitter")}</span>
         </a>
-        <a href="${settings.PLATFORM_FACEBOOK_ACCOUNT}" title="Facebook">
+        ## Translators: This is the website name of www.facebook.com. Please
+        ## translate this the way that Facebook advertises in your language.
+        <a href="${settings.PLATFORM_FACEBOOK_ACCOUNT}" title="${_("Facebook")}">
           <i class="icon fa fa-facebook element-invisible"></i>
           <span class="copy">${_("Facebook")}</span>
         </a>
-        <a href="${settings.PLATFORM_MEETUP_URL}" title="Meetup">
+        ## Translators: This is the website name of www.meetup.com. Please
+        ## translate this the way that Meetup advertises in your language.
+        <a href="${settings.PLATFORM_MEETUP_URL}" title="${_("Meetup")}">
           <i class="icon fa fa-calendar element-invisible"></i>
           <span class="copy">${_("Meetup")}</span>
         </a>
-        <a href="${settings.PLATFORM_LINKEDIN_URL}" title="LinkedIn">
+        ## Translators: This is the website name of www.linked.com. Please
+        ## translate this the way that LinkedIn advertises in your language.
+        <a href="${settings.PLATFORM_LINKEDIN_URL}" title="${_("LinkedIn")}">
           <i class="icon fa fa-linkedin element-invisible"></i>
           <span class="copy">${_("LinkedIn")}</span>
         </a>
-        <a href="${settings.PLATFORM_GOOGLE_PLUS_URL}" title="Google+">
+        ## Translators: This is the website name of plus.google.com. Please
+        ## translate this the way that Google+ advertises in your language.
+        <a href="${settings.PLATFORM_GOOGLE_PLUS_URL}" title="${_("Google+")}">
           <i class="icon fa fa-google-plus element-invisible"></i>
           <span class="copy">${_("Google+")}</span>
         </a>