diff --git a/lms/templates/google_analytics.html b/lms/templates/google_analytics.html
index a19cfcdffb..966cc934d8 100644
--- a/lms/templates/google_analytics.html
+++ b/lms/templates/google_analytics.html
@@ -1,6 +1,6 @@
 <script type="text/javascript">
 var _gaq = _gaq || [];
-_gaq.push(['_setAccount', ${settings.GOOGLE_ANALYTICS_ACCOUNT}]);
+_gaq.push(['_setAccount', '${settings.GOOGLE_ANALYTICS_ACCOUNT}']);
 _gaq.push(['_trackPageview']);
 
 (function() {