diff --git a/cms/templates/widgets/segment-io-footer.html b/cms/templates/widgets/segment-io-footer.html
index e22c11f6d7..62b87cf5fe 100644
--- a/cms/templates/widgets/segment-io-footer.html
+++ b/cms/templates/widgets/segment-io-footer.html
@@ -1,3 +1,6 @@
+<%page expression_filter="h"/>
+<%! from openedx.core.djangolib.js_utils import js_escaped_string %>
+
 % if settings.CMS_SEGMENT_KEY:
     <!-- begin segment footer -->
     <script type="text/javascript">
@@ -6,10 +9,10 @@
         // screws up RequireJS' JQuery initialization.
         var onLoadCallback = function() {
             analytics.identify(
-                "${user.id}",
+                "${ user.id | n, js_escaped_string }",
                 {
-                    email: "${user.email}",
-                    username: "${user.username}"
+                    email: "${ user.email | n, js_escaped_string }",
+                    username: "${ ser.username | n, js_escaped_string }"
                 },
                 {
                     integrations: {
diff --git a/cms/templates/widgets/segment-io.html b/cms/templates/widgets/segment-io.html
index 5d6bdc1872..b60eb86892 100644
--- a/cms/templates/widgets/segment-io.html
+++ b/cms/templates/widgets/segment-io.html
@@ -1,4 +1,5 @@
-<%! from django.template.defaultfilters import escapejs %>
+<%page expression_filter="h"/>
+<%! from openedx.core.djangolib.js_utils import js_escaped_string %>
 
 % if context_course:
 <%
@@ -11,12 +12,12 @@
 <script type="text/javascript">
   // if inside course, inject the course location into the JS namespace
   %if context_course:
-      var course_location_analytics = "${locator | escapejs}";
+      var course_location_analytics = "${ locator | n, js_escaped_string }";
   %endif
 
   // Asynchronously load Segment's analytics.js library
   !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","page","once","off","on"];analytics.factory=function(t){return function(){var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t<analytics.methods.length;t++){var e=analytics.methods[t];analytics[e]=analytics.factory(e)}analytics.load=function(t){var e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src=("https:"===document.location.protocol?"https://":"http://")+"cdn.segment.com/analytics.js/v1/"+t+"/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(e,n)};analytics.SNIPPET_VERSION="3.1.0";
-  analytics.load("${ settings.CMS_SEGMENT_KEY }");
+  analytics.load("${ settings.CMS_SEGMENT_KEY | n, js_escaped_string }");
   analytics.page();
   }}();
   // Note: user tracking moved to segment-io-footer.html
@@ -26,7 +27,7 @@
 <!-- dummy Segment -->
 <script type="text/javascript">
   %if context_course:
-  var course_location_analytics = "${locator | escapejs}";
+  var course_location_analytics = "${ locator | n, js_escaped_string }";
   %endif
   var analytics = {
     "track": function() {}
diff --git a/lms/templates/widgets/optimizely.html b/lms/templates/widgets/optimizely.html
index a803fdb477..2ebe77200a 100644
--- a/lms/templates/widgets/optimizely.html
+++ b/lms/templates/widgets/optimizely.html
@@ -1,3 +1,5 @@
+<%page expression_filter="h"/>
+
 % if settings.OPTIMIZELY_PROJECT_ID and not disable_optimizely:
-<script src=${'//cdn.optimizely.com/js/{}.js'.format(settings.OPTIMIZELY_PROJECT_ID)}></script>
+<script src=${ '//cdn.optimizely.com/js/{}.js'.format(settings.OPTIMIZELY_PROJECT_ID) }></script>
 % endif
diff --git a/lms/templates/widgets/segment-io-footer.html b/lms/templates/widgets/segment-io-footer.html
index 6088f5db97..bf77f55425 100644
--- a/lms/templates/widgets/segment-io-footer.html
+++ b/lms/templates/widgets/segment-io-footer.html
@@ -1,13 +1,16 @@
+<%page expression_filter="h"/>
+<%! from openedx.core.djangolib.js_utils import js_escaped_string %>
+
 % if settings.LMS_SEGMENT_KEY:
     <!-- begin segment footer -->
     <script type="text/javascript">
     % if user.is_authenticated():
         $(window).load(function() {
             analytics.identify(
-                "${user.id}",
+                "${ user.id | n, js_escaped_string }",
                 {
-                    email: "${user.email}",
-                    username: "${user.username}"
+                    email: "${ user.email | n, js_escaped_string }",
+                    username: "${ user.username | n, js_escaped_string }"
                 },
                 {
                     integrations: {
diff --git a/lms/templates/widgets/segment-io.html b/lms/templates/widgets/segment-io.html
index d8b225eb5c..164701a9b3 100644
--- a/lms/templates/widgets/segment-io.html
+++ b/lms/templates/widgets/segment-io.html
@@ -1,9 +1,12 @@
+<%page expression_filter="h"/>
+<%! from openedx.core.djangolib.js_utils import js_escaped_string %>
+
 % if settings.LMS_SEGMENT_KEY:
 <!-- begin Segment -->
 <script type="text/javascript">
   // Asynchronously load Segment's analytics.js library
   !function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","reset","group","track","ready","alias","page","once","off","on"];analytics.factory=function(t){return function(){var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t<analytics.methods.length;t++){var e=analytics.methods[t];analytics[e]=analytics.factory(e)}analytics.load=function(t){var e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src=("https:"===document.location.protocol?"https://":"http://")+"cdn.segment.com/analytics.js/v1/"+t+"/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(e,n)};analytics.SNIPPET_VERSION="3.1.0";
-  analytics.load("${ settings.LMS_SEGMENT_KEY }");
+  analytics.load("${ settings.LMS_SEGMENT_KEY | n, js_escaped_string }");
   analytics.page();
   }}();
   // Note: user tracking moved to segment-io-footer.html