diff --git a/common/test/acceptance/pages/lms/index.py b/common/test/acceptance/pages/lms/index.py
index 80a5a674de..cd0ce4b9e1 100644
--- a/common/test/acceptance/pages/lms/index.py
+++ b/common/test/acceptance/pages/lms/index.py
@@ -29,7 +29,7 @@ class IndexPage(PageObject):
         Returns a browser query object representing the video modal element
         """
         element = self.q(css=BANNER_SELECTOR)
-        return element.visible and element.text[0] == "Welcome to Open edX!"
+        return element.visible and element.text[0] == "Welcome to the Open edX platform!"
 
     @property
     def banner_element(self):
diff --git a/lms/static/sass/multicourse/_home.scss b/lms/static/sass/multicourse/_home.scss
index ef594c5d53..2b40654f00 100644
--- a/lms/static/sass/multicourse/_home.scss
+++ b/lms/static/sass/multicourse/_home.scss
@@ -93,7 +93,7 @@ $course-search-input-height: ($button-size);
         p {
           @extend h2;
           margin-bottom: 0;
-          text-transform: lowercase;
+          text-transform: none;
           font-style: italic;
         }
       }
diff --git a/lms/templates/index.html b/lms/templates/index.html
index ea3ad096ef..d34d9eae44 100644
--- a/lms/templates/index.html
+++ b/lms/templates/index.html
@@ -15,7 +15,7 @@ from django.core.urlresolvers import reverse
                 ${homepage_overlay_html}
               % else:
                   ## Translators: 'Open edX' is a brand, please keep this untranslated. See http://openedx.org for more information.
-                  <h1>${_("Welcome to Open edX!")}</h1>
+                  <h1>${_("Welcome to the Open edX platform!")}</h1>
                   ## Translators: 'Open edX' is a brand, please keep this untranslated. See http://openedx.org for more information.
                   <p>${_("It works! This is the default homepage for this Open edX instance.")}</p>
               % endif
diff --git a/lms/templates/static_templates/about.html b/lms/templates/static_templates/about.html
index fb9f67cf3f..1192644eb2 100644
--- a/lms/templates/static_templates/about.html
+++ b/lms/templates/static_templates/about.html
@@ -7,6 +7,6 @@
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
         <h1>${_("About")}</h1>
-        <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/blog.html b/lms/templates/static_templates/blog.html
index 35256fc055..77a38163f2 100644
--- a/lms/templates/static_templates/blog.html
+++ b/lms/templates/static_templates/blog.html
@@ -7,6 +7,6 @@
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
         <h1>${_("Blog")}</h1>
-        <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/contact.html b/lms/templates/static_templates/contact.html
index 63546766aa..6cebfe2792 100644
--- a/lms/templates/static_templates/contact.html
+++ b/lms/templates/static_templates/contact.html
@@ -7,6 +7,6 @@
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
         <h1>${_("Contact")}</h1>
-        <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/donate.html b/lms/templates/static_templates/donate.html
index 141e6b52f8..57d4b0d64c 100644
--- a/lms/templates/static_templates/donate.html
+++ b/lms/templates/static_templates/donate.html
@@ -7,6 +7,6 @@
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
         <h1>${_("Donate")}</h1>
-        <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/faq.html b/lms/templates/static_templates/faq.html
index 77091bbeb2..e5be46d917 100644
--- a/lms/templates/static_templates/faq.html
+++ b/lms/templates/static_templates/faq.html
@@ -6,7 +6,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("FAQ")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("FAQ")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/help.html b/lms/templates/static_templates/help.html
index 46a11109d3..2bd7ade548 100644
--- a/lms/templates/static_templates/help.html
+++ b/lms/templates/static_templates/help.html
@@ -6,7 +6,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("Help")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("Help")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/honor.html b/lms/templates/static_templates/honor.html
index 4ddb37d76a..d1fe410c3c 100644
--- a/lms/templates/static_templates/honor.html
+++ b/lms/templates/static_templates/honor.html
@@ -6,7 +6,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("Honor Code")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("Honor Code")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/jobs.html b/lms/templates/static_templates/jobs.html
index 0b0e6bb2ea..62a29d4a89 100644
--- a/lms/templates/static_templates/jobs.html
+++ b/lms/templates/static_templates/jobs.html
@@ -6,7 +6,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("Jobs")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("Jobs")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/media-kit.html b/lms/templates/static_templates/media-kit.html
index e772e6b643..857da112d4 100644
--- a/lms/templates/static_templates/media-kit.html
+++ b/lms/templates/static_templates/media-kit.html
@@ -6,7 +6,7 @@
 
 <main id="main" aria-label="Cntent" tabindex="-1">
     <section class="container about">
-    <h1>${_("Media Kit")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("Media Kit")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/news.html b/lms/templates/static_templates/news.html
index b755678218..9f6231808f 100644
--- a/lms/templates/static_templates/news.html
+++ b/lms/templates/static_templates/news.html
@@ -7,7 +7,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("In the Press")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("In the Press")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/press.html b/lms/templates/static_templates/press.html
index b755678218..9f6231808f 100644
--- a/lms/templates/static_templates/press.html
+++ b/lms/templates/static_templates/press.html
@@ -7,7 +7,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("In the Press")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("In the Press")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/privacy.html b/lms/templates/static_templates/privacy.html
index 36943d6ea5..03df8b8d2f 100644
--- a/lms/templates/static_templates/privacy.html
+++ b/lms/templates/static_templates/privacy.html
@@ -7,7 +7,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("Privacy Policy")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("Privacy Policy")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>
diff --git a/lms/templates/static_templates/sitemap.xml b/lms/templates/static_templates/sitemap.xml
index cb778ddf30..a181c9f0a9 100644
--- a/lms/templates/static_templates/sitemap.xml
+++ b/lms/templates/static_templates/sitemap.xml
@@ -1,4 +1,4 @@
-## This page is not used by edx.org but is left here for possible use by installations of Open edX.
+## This page left intentionally blank.  Feel free to add your own content.
 <?xml version="1.0" encoding="UTF-8"?>
 <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
 <url><loc>https://www.example.com/</loc><lastmod>2016-01-01</lastmod><changefreq>weekly</changefreq><priority>1.0</priority></url>
diff --git a/lms/templates/static_templates/tos.html b/lms/templates/static_templates/tos.html
index 87edbad6ef..d48d437fd5 100644
--- a/lms/templates/static_templates/tos.html
+++ b/lms/templates/static_templates/tos.html
@@ -6,7 +6,7 @@
 
 <main id="main" aria-label="Content" tabindex="-1">
     <section class="container about">
-    <h1>${_("Terms of Service")}</h1>
-    <p>${_("This page left intentionally blank. It is not used by edx.org but is left here for possible use by installations of Open edX.")}</p>
+        <h1>${_("Terms of Service")}</h1>
+        <p>${_("This page left intentionally blank. Feel free to add your own content.")}</p>
     </section>
 </main>