diff --git a/lms/djangoapps/instructor/access.py b/lms/djangoapps/instructor/access.py
index 80678193fe..440f2b8d38 100644
--- a/lms/djangoapps/instructor/access.py
+++ b/lms/djangoapps/instructor/access.py
@@ -19,6 +19,10 @@ from student.roles import (
     CourseStaffRole,
 )
 
+from instructor.enrollment import (
+    enroll_email,
+    get_email_params,
+)
 
 log = logging.getLogger(__name__)
 
@@ -75,6 +79,15 @@ def _change_access(course, user, level, action):
         raise ValueError("unrecognized level '{}'".format(level))
 
     if action == 'allow':
+        if level == 'ccx_coach':
+            email_params = get_email_params(course, True)
+            enroll_email(
+                course_id=course.id,
+                student_email=user.email,
+                auto_enroll=True,
+                email_students=True,
+                email_params=email_params,
+            )
         role.add_users(user)
     elif action == 'revoke':
         role.remove_users(user)
diff --git a/lms/djangoapps/instructor/tests/test_access.py b/lms/djangoapps/instructor/tests/test_access.py
index f66d3957a0..3ee1a427d1 100644
--- a/lms/djangoapps/instructor/tests/test_access.py
+++ b/lms/djangoapps/instructor/tests/test_access.py
@@ -8,7 +8,7 @@ from student.tests.factories import UserFactory
 from xmodule.modulestore.tests.factories import CourseFactory
 from xmodule.modulestore.tests.django_utils import SharedModuleStoreTestCase
 
-from student.roles import CourseBetaTesterRole, CourseStaffRole
+from student.roles import CourseBetaTesterRole, CourseStaffRole, CourseCcxCoachRole
 
 from django_comment_common.models import (Role,
                                           FORUM_ROLE_MODERATOR)
@@ -68,6 +68,11 @@ class TestInstructorAccessAllow(SharedModuleStoreTestCase):
         allow_access(self.course, user, 'staff')
         self.assertTrue(CourseStaffRole(self.course.id).has_user(user))
 
+    def test_allow_ccx_coach(self):
+        user = UserFactory()
+        allow_access(self.course, user, 'ccx_coach')
+        self.assertTrue(CourseCcxCoachRole(self.course.id).has_user(user))
+
     def test_allow_beta(self):
         """ Test allow beta against list beta. """
         user = UserFactory()