diff --git a/cms/envs/aws.py b/cms/envs/aws.py
index be7816d21f..ef69c51d12 100644
--- a/cms/envs/aws.py
+++ b/cms/envs/aws.py
@@ -46,6 +46,8 @@ SESSION_COOKIE_DOMAIN = ENV_TOKENS.get('SESSION_COOKIE_DOMAIN')
 for feature, value in ENV_TOKENS.get('MITX_FEATURES', {}).items():
     MITX_FEATURES[feature] = value
 
+SEGMENT_IO_KEY = ENV_TOKENS.get('SEGMENT_IO_KEY')
+
 LOGGING = get_logger_config(LOG_DIR,
                             logging_env=ENV_TOKENS['LOGGING_ENV'],
                             syslog_addr=(ENV_TOKENS['SYSLOG_SERVER'], 514),
diff --git a/cms/envs/common.py b/cms/envs/common.py
index 5ad9068636..adf5add063 100644
--- a/cms/envs/common.py
+++ b/cms/envs/common.py
@@ -34,7 +34,8 @@ MITX_FEATURES = {
     'ENABLE_DISCUSSION_SERVICE': False,
     'AUTH_USE_MIT_CERTIFICATES': False,
     'STUB_VIDEO_FOR_TESTING': False,   # do not display video when running automated acceptance tests
-    'STUDIO_NPS_SURVEY': True, 
+    'STUDIO_NPS_SURVEY': True,
+    'SEGMENT_IO': True,
 }
 ENABLE_JASMINE = False
 
diff --git a/cms/envs/dev.py b/cms/envs/dev.py
index ae78b93f06..5489d2d733 100644
--- a/cms/envs/dev.py
+++ b/cms/envs/dev.py
@@ -150,3 +150,6 @@ DEBUG_TOOLBAR_MONGO_STACKTRACES = True
 
 # disable NPS survey in dev mode
 MITX_FEATURES['STUDIO_NPS_SURVEY'] = False
+
+# segment-io key for dev
+SEGMENT_IO_KEY = 'mty8edrrsg'
\ No newline at end of file
diff --git a/cms/templates/base.html b/cms/templates/base.html
index 15f4c556bb..e4f5befd63 100644
--- a/cms/templates/base.html
+++ b/cms/templates/base.html
@@ -23,6 +23,8 @@
     <link rel="stylesheet" type="text/css" href="${static.url('css/vendor/symbolset.ss-symbolicons-block.css')}" />
     <link rel="stylesheet" type="text/css" href="${static.url('css/vendor/symbolset.ss-standard.css')}" />
 
+    <%include file="widgets/segment-io.html" />
+
     <%block name="header_extras"></%block>
   </head>
 
diff --git a/cms/templates/widgets/segment-io.html b/cms/templates/widgets/segment-io.html
new file mode 100644
index 0000000000..1ccee8cff1
--- /dev/null
+++ b/cms/templates/widgets/segment-io.html
@@ -0,0 +1,16 @@
+% if settings.MITX_FEATURES.get('SEGMENT_IO'):
+<!-- begin Segment.io -->
+<script type="text/javascript">
+  var analytics=analytics||[];analytics.load=function(e){var t=document.createElement("script");t.type="text/javascript",t.async=!0,t.src=("https:"===document.location.protocol?"https://":"http://")+"d2dq2ahtl5zl1z.cloudfront.net/analytics.js/v1/"+e+"/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(t,n);var r=function(e){return function(){analytics.push([e].concat(Array.prototype.slice.call(arguments,0)))}},i=["identify","track","trackLink","trackForm","trackClick","trackSubmit","pageview","ab","alias","ready"];for(var s=0;s<i.length;s++)analytics[i[s]]=r(i[s])};
+  analytics.load("${ settings.SEGMENT_IO_KEY }");
+
+  % if user.is_authenticated():
+  analytics.identify("${ user.id }", {
+      email     : "${ user.email }",
+      username  : "${ user.username }"
+  });
+
+  % endif
+</script>
+<!-- end Segment.io -->
+% endif
\ No newline at end of file