diff --git a/cms/templates/container.html b/cms/templates/container.html
index 7aafad4c89..16bed1f970 100644
--- a/cms/templates/container.html
+++ b/cms/templates/container.html
@@ -9,8 +9,8 @@ else:
 </%def>
 <%!
 from contentstore.views.helpers import xblock_studio_url, xblock_type_display_name
-from django.utils.translation import ugettext as _
 from openedx.core.lib.js_utils import escape_json_dumps
+from util.markup import HTML, ugettext as _
 %>
 <%block name="title">${xblock.display_name_with_default_escaped} ${xblock_type_display_name(xblock) | h}</%block>
 <%block name="bodyclass">is-signedin course container view-container</%block>
@@ -110,10 +110,16 @@ from openedx.core.lib.js_utils import escape_json_dumps
                 % if xblock.category == 'split_test':
                     <div class="bit">
                         <h3 class="title-3">${_("Adding components")}</h3>
-                        <p>${_("Select a component type under {em_start}Add New Component{em_end}. Then select a template.").format(em_start='<strong>', em_end="</strong>") | h}</p>
+                        <p>${_("Select a component type under {strong_start}Add New Component{strong_end}. Then select a template.").format(
+                                    strong_start=HTML('<strong>'),
+                                    strong_end=HTML("</strong>"),
+                            )}</p>
                         <p>${_("The new component is added at the bottom of the page or group. You can then edit and move the component.")}</p>
                         <h3 class="title-3">${_("Editing components")}</h3>
-                        <p>${_("Click the {em_start}Edit{em_end} icon in a component to edit its content.").format(em_start='<strong>', em_end="</strong>") | h}</p>
+                        <p>${_("Click the {strong_start}Edit{strong_end} icon in a component to edit its content.").format(
+                                    strong_start=HTML('<strong>'),
+                                    strong_end=HTML("</strong>"),
+                            )}</p>
                         <h3 class="title-3">${_("Reorganizing components")}</h3>
                         <p>${_("Drag components to new locations within this component.")}</p>
                         <p>${_("For content experiments, you can drag components to other groups.")}</p>