diff --git a/lms/static/sass/features/_course-experience.scss b/lms/static/sass/features/_course-experience.scss
index 70b7789846..0533e5308e 100644
--- a/lms/static/sass/features/_course-experience.scss
+++ b/lms/static/sass/features/_course-experience.scss
@@ -20,6 +20,23 @@
   }
 }
 
+// First purchase offer banner
+.first-purchase-offer-banner {
+  background-color: #DEE3F1;
+  font-size: 16px;
+  border-radius: 7px;
+  padding: 20px;
+  margin: 20px auto;
+
+  .first-purchase-offer-banner-bold {
+      font-weight: bold;
+      color: #23419F;
+      margin-right: 3px;
+      margin-left: 5px;
+  }
+
+}
+
 // Course call to action message
 .course-message {
   display: flex;
diff --git a/openedx/features/course_experience/__init__.py b/openedx/features/course_experience/__init__.py
index 807bc6153f..33202a2bae 100644
--- a/openedx/features/course_experience/__init__.py
+++ b/openedx/features/course_experience/__init__.py
@@ -47,6 +47,10 @@ USE_BOOTSTRAP_FLAG = CourseWaffleFlag(WAFFLE_FLAG_NAMESPACE, 'use_bootstrap', fl
 SEO_WAFFLE_FLAG_NAMESPACE = WaffleFlagNamespace(name='seo')
 COURSE_ENABLE_UNENROLLED_ACCESS_FLAG = CourseWaffleFlag(SEO_WAFFLE_FLAG_NAMESPACE, 'enable_anonymous_courseware_access')
 
+# Flag to control display of first purchase offer banner
+FIRST_PURCHASE_OFFER_BANNER = WaffleFlagNamespace(name='first_purchase_offer_banner')
+FIRST_PURCHASE_OFFER_BANNER_DISPLAY = WaffleFlag(FIRST_PURCHASE_OFFER_BANNER, 'display', flag_undefined_default=False)
+
 
 def course_home_page_title(course):  # pylint: disable=unused-argument
     """
diff --git a/openedx/features/course_experience/templates/course_experience/course-home-fragment.html b/openedx/features/course_experience/templates/course_experience/course-home-fragment.html
index c6dee98b27..4512cf6cb1 100644
--- a/openedx/features/course_experience/templates/course_experience/course-home-fragment.html
+++ b/openedx/features/course_experience/templates/course_experience/course-home-fragment.html
@@ -81,6 +81,9 @@ from openedx.features.portfolio_project import INCLUDE_PORTFOLIO_UPSELL_MODAL
     </header>
     <div class="page-content">
         <div class="page-content-main">
+            % if offer_banner_fragment:
+                ${HTML(offer_banner_fragment.content)}
+            % endif
             % if course_expiration_fragment:
                 ${HTML(course_expiration_fragment.content)}
             % endif
diff --git a/openedx/features/course_experience/tests/views/test_course_home.py b/openedx/features/course_experience/tests/views/test_course_home.py
index 3b179f894c..639b6756de 100644
--- a/openedx/features/course_experience/tests/views/test_course_home.py
+++ b/openedx/features/course_experience/tests/views/test_course_home.py
@@ -21,6 +21,7 @@ from waffle.testutils import override_flag
 from course_modes.models import CourseMode
 from course_modes.tests.factories import CourseModeFactory
 from courseware.tests.helpers import get_expiration_banner_text
+
 from django_comment_client.tests.factories import RoleFactory
 from django_comment_common.models import (
     FORUM_ROLE_ADMINISTRATOR,
@@ -48,6 +49,7 @@ from openedx.features.course_duration_limits.config import EXPERIMENT_DATA_HOLDB
 from openedx.features.course_duration_limits.models import CourseDurationLimitConfig
 from openedx.features.course_experience import (
     COURSE_ENABLE_UNENROLLED_ACCESS_FLAG,
+    FIRST_PURCHASE_OFFER_BANNER_DISPLAY,
     SHOW_REVIEWS_TOOL_FLAG,
     SHOW_UPGRADE_MSG_ON_COURSE_HOME,
     UNIFIED_COURSE_TAB_FLAG
@@ -409,6 +411,19 @@ class TestCourseHomePageAccess(CourseHomePageTestCase):
         )
         self.assertRedirects(response, expected_url)
 
+    @override_waffle_flag(FIRST_PURCHASE_OFFER_BANNER_DISPLAY, active=True)
+    def test_first_purchase_offer_banner(self):
+        """
+        Ensure first purchase offer banner displays correctly
+        """
+        user = self.create_user_for_course(self.course, CourseUserType.ENROLLED)
+        self.client.login(username=user.username, password=self.TEST_PASSWORD)
+        url = course_home_url(self.course)
+        response = self.client.get(url)
+        bannerText = u'''<div class="first-purchase-offer-banner"><span class="first-purchase-offer-banner-bold">
+                     15% off your first upgrade.</span> Discount automatically applied.</div>'''
+        self.assertContains(response, bannerText, html=True)
+
     @mock.patch.dict(settings.FEATURES, {'DISABLE_START_DATES': False})
     def test_course_does_not_expire_for_verified_user(self):
         """
diff --git a/openedx/features/course_experience/utils.py b/openedx/features/course_experience/utils.py
index 3637b4731b..f52a6479d1 100644
--- a/openedx/features/course_experience/utils.py
+++ b/openedx/features/course_experience/utils.py
@@ -2,11 +2,15 @@
 Common utilities for the course experience, including course outline.
 """
 from completion.models import BlockCompletion
+from django.utils.translation import ugettext as _
 
 from lms.djangoapps.course_api.blocks.api import get_blocks
 from lms.djangoapps.course_blocks.utils import get_student_module_as_dict
 from opaque_keys.edx.keys import CourseKey
+from openedx.core.djangolib.markup import HTML
 from openedx.core.lib.cache_utils import request_cached
+from openedx.features.course_experience import FIRST_PURCHASE_OFFER_BANNER_DISPLAY
+from web_fragments.fragment import Fragment
 from xmodule.modulestore.django import modulestore
 
 
@@ -182,3 +186,17 @@ def get_resume_block(block):
         if resume_block:
             return resume_block
     return block
+
+
+def get_first_purchase_offer_banner_fragment(user, course):
+    if FIRST_PURCHASE_OFFER_BANNER_DISPLAY.is_enabled() and user and course:
+        # Translator: xgettext:no-python-format
+        offer_message = _(u'{banner_open}15% off your first upgrade.{span_close}'
+                          u' Discount automatically applied.{div_close}')
+        return Fragment(HTML(offer_message).format(
+            banner_open=HTML(
+                '<div class="first-purchase-offer-banner"><span class="first-purchase-offer-banner-bold">'
+            ),
+            span_close=HTML('</span>'),
+            div_close=HTML('</div>')
+        ))
diff --git a/openedx/features/course_experience/views/course_home.py b/openedx/features/course_experience/views/course_home.py
index e740fd8cc5..8b4796ed90 100644
--- a/openedx/features/course_experience/views/course_home.py
+++ b/openedx/features/course_experience/views/course_home.py
@@ -31,6 +31,7 @@ from openedx.core.djangoapps.plugin_api.views import EdxFragmentView
 from openedx.core.djangoapps.util.maintenance_banner import add_maintenance_banner
 from openedx.features.course_duration_limits.access import generate_course_expired_fragment
 from openedx.features.course_experience.course_tools import CourseToolsPluginManager
+from openedx.features.course_experience.utils import get_first_purchase_offer_banner_fragment
 from student.models import CourseEnrollment
 from util.views import ensure_valid_course_key
 from xmodule.course_module import COURSE_VISIBILITY_PUBLIC, COURSE_VISIBILITY_PUBLIC_OUTLINE
@@ -139,6 +140,7 @@ class CourseHomeFragmentView(EdxFragmentView):
         outline_fragment = None
         update_message_fragment = None
         course_sock_fragment = None
+        offer_banner_fragment = None
         course_expiration_fragment = None
         has_visited_course = None
         resume_course_url = None
@@ -159,9 +161,14 @@ class CourseHomeFragmentView(EdxFragmentView):
             course_sock_fragment = CourseSockFragmentView().render_to_fragment(request, course=course, **kwargs)
             has_visited_course, resume_course_url = self._get_resume_course_info(request, course_id)
             handouts_html = self._get_course_handouts(request, course)
+            course_overview = CourseOverview.get_from_id(course.id)
+            offer_banner_fragment = get_first_purchase_offer_banner_fragment(
+                request.user,
+                course_overview
+            )
             course_expiration_fragment = generate_course_expired_fragment(
                 request.user,
-                CourseOverview.get_from_id(course.id)
+                course_overview
             )
         elif allow_public_outline or allow_public:
             outline_fragment = CourseOutlineFragmentView().render_to_fragment(
@@ -212,6 +219,7 @@ class CourseHomeFragmentView(EdxFragmentView):
             'outline_fragment': outline_fragment,
             'handouts_html': handouts_html,
             'course_home_message_fragment': course_home_message_fragment,
+            'offer_banner_fragment': offer_banner_fragment,
             'course_expiration_fragment': course_expiration_fragment,
             'has_visited_course': has_visited_course,
             'resume_course_url': resume_course_url,