diff --git a/lms/djangoapps/mailing/__init__.py b/lms/djangoapps/mailing/__init__.py
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/lms/djangoapps/mailing/management/__init__.py b/lms/djangoapps/mailing/management/__init__.py
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/lms/djangoapps/mailing/management/commands/__init__.py b/lms/djangoapps/mailing/management/commands/__init__.py
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/lms/djangoapps/mailing/management/commands/mailchimp_id.py b/lms/djangoapps/mailing/management/commands/mailchimp_id.py
new file mode 100644
index 0000000000..922d10b80d
--- /dev/null
+++ b/lms/djangoapps/mailing/management/commands/mailchimp_id.py
@@ -0,0 +1,55 @@
+"""
+mailchimp_id: Returns whether or not a given mailchimp key represents
+a valid list.
+"""
+import sys
+from optparse import make_option
+
+from django.core.management.base import BaseCommand, CommandError
+
+from mailsnake import MailSnake
+
+
+class Command(BaseCommand):
+    """
+    Given a mailchimp key, validates that a list with that key
+    exists in mailchimp.
+    """
+    args = '<mailchimp_key web_id>'
+    help = 'Get the list id from a web_id'
+
+    option_list = BaseCommand.option_list + (
+        make_option('--key', action='store', help='mailchimp api key'),
+        make_option('--webid', action='store', dest='web_id', type=int,
+                    help='mailchimp list web id'),
+    )
+
+    def parse_options(self, options):
+        """Parses `options` of the command."""
+        if not options['key']:
+            raise CommandError('missing key')
+
+        if not options['web_id']:
+            raise CommandError('missing list web id')
+
+        return options['key'], options['web_id']
+
+    def handle(self, *args, **options):
+        """
+        Validates that the id passed in exists in mailchimp.
+        """
+        key, web_id = self.parse_options(options)
+
+        mailchimp = MailSnake(key)
+
+        lists = mailchimp.lists()['data']
+        by_web_id = {l['web_id']: l for l in lists}
+
+        list_with_id = by_web_id.get(web_id, None)
+
+        if list_with_id:
+            print "id: {} for web_id: {}".format(list_with_id['id'], web_id)
+            print "list name: {}".format(list_with_id['name'])
+        else:
+            print "list with web_id: {} not found.".format(web_id)
+            sys.exit(1)
diff --git a/lms/djangoapps/mailing/management/commands/mailchimp_sync_announcements.py b/lms/djangoapps/mailing/management/commands/mailchimp_sync_announcements.py
new file mode 100644
index 0000000000..718f25b34d
--- /dev/null
+++ b/lms/djangoapps/mailing/management/commands/mailchimp_sync_announcements.py
@@ -0,0 +1,79 @@
+"""
+Synchronizes the announcement list with all active students.
+"""
+import logging
+from optparse import make_option
+
+from django.core.management.base import BaseCommand, CommandError
+
+from django.contrib.auth.models import User
+
+from .mailchimp_sync_course import (
+    connect_mailchimp, get_cleaned,
+    get_subscribed, get_unsubscribed,
+    subscribe_with_data
+)
+
+log = logging.getLogger('edx.mailchimp')
+
+
+class Command(BaseCommand):
+    """
+    Synchronizes the announcement list with all active students.
+    """
+    args = '<mailchimp_key mailchimp_list course_id>'
+    help = 'Synchronizes the announcement list with all active students.'
+
+    option_list = BaseCommand.option_list + (
+        make_option('--key', action='store', help='mailchimp api key'),
+        make_option('--list', action='store', dest='list_id',
+                    help='mailchimp list id'),
+    )
+
+    def parse_options(self, options):
+        """Parses `options` of the command."""
+        if not options['key']:
+            raise CommandError('missing key')
+
+        if not options['list_id']:
+            raise CommandError('missing list id')
+
+        return (options['key'], options['list_id'])
+
+    def handle(self, *args, **options):
+        key, list_id = self.parse_options(options)
+
+        log.info('Syncronizing announcement mailing list')
+
+        mailchimp = connect_mailchimp(key)
+
+        subscribed = get_subscribed(mailchimp, list_id)
+        unsubscribed = get_unsubscribed(mailchimp, list_id)
+        cleaned = get_cleaned(mailchimp, list_id)
+        non_subscribed = unsubscribed.union(cleaned)
+
+        enrolled = get_enrolled()
+        exclude = subscribed.union(non_subscribed)
+        to_subscribe = get_data(enrolled, exclude=exclude)
+
+        subscribe_with_data(mailchimp, list_id, to_subscribe)
+
+
+def get_enrolled():
+    """
+    Filter out all users who signed up via a Microsite, which UserSignupSource tracks
+    """
+    ## TODO (Feanil) This grabs all inactive students and MUST be changed (or, could exclude inactive users in get_data)
+    return User.objects.raw('SELECT * FROM auth_user where id not in (SELECT user_id from student_usersignupsource)')
+
+
+def get_data(users, exclude=None):
+    """
+    users: set of Django users
+    exclude [optional]: set of Django users to exclude
+
+    returns: {'EMAIL': u.email} for all users in users less those in `exclude`
+    """
+    exclude = exclude if exclude else set()
+    emails = (u.email for u in users)
+    return ({'EMAIL': e} for e in emails if e not in exclude)
diff --git a/lms/djangoapps/mailing/management/commands/mailchimp_sync_course.py b/lms/djangoapps/mailing/management/commands/mailchimp_sync_course.py
new file mode 100644
index 0000000000..3a1919fbbe
--- /dev/null
+++ b/lms/djangoapps/mailing/management/commands/mailchimp_sync_course.py
@@ -0,0 +1,368 @@
+"""
+Synchronizes a mailchimp list with the students of a course.
+"""
+import logging
+import math
+import random
+import itertools
+from itertools import chain
+from optparse import make_option
+from collections import namedtuple
+
+from django.core.management.base import BaseCommand, CommandError
+
+from mailsnake import MailSnake
+
+from student.models import UserProfile, unique_id_for_user
+from opaque_keys.edx.keys import CourseKey
+
+
+BATCH_SIZE = 15000
+# If you try to subscribe with too many users at once
+# the transaction times out on the mailchimp side.
+SUBSCRIBE_BATCH_SIZE = 1000
+
+log = logging.getLogger('edx.mailchimp')
+
+FIELD_TYPES = {'EDX_ID': 'text'}
+
+
+class Command(BaseCommand):
+    """
+    Synchronizes a mailchimp list with the students of a course.
+    """
+    args = '<mailchimp_key mailchimp_list course_id>'
+    help = 'Synchronizes a mailchimp list with the students of a course.'
+
+    option_list = BaseCommand.option_list + (
+        make_option('--key', action='store', help='mailchimp api key'),
+        make_option('--list', action='store', dest='list_id',
+                    help='mailchimp list id'),
+        make_option('--course', action='store', dest='course_id',
+                    help='xmodule course_id'),
+
+        make_option('--segments', action='store', dest='segments',
+                    default=0, type=int,
+                    help='number of static random segments to create'),
+    )
+
+    def parse_options(self, options):
+        """Parses `options` of the command."""
+        if not options['key']:
+            raise CommandError('missing key')
+
+        if not options['list_id']:
+            raise CommandError('missing list id')
+
+        if not options['course_id']:
+            raise CommandError('missing course id')
+
+        return (options['key'], options['list_id'],
+                options['course_id'], options['segments'])
+
+    def handle(self, *args, **options):
+        """Synchronizes a mailchimp list with the students of a course."""
+        key, list_id, course_id, nsegments = self.parse_options(options)
+
+        log.info('Syncronizing email list for %s', course_id)
+
+        mailchimp = connect_mailchimp(key)
+
+        subscribed = get_subscribed(mailchimp, list_id)
+        unsubscribed = get_unsubscribed(mailchimp, list_id)
+        cleaned = get_cleaned(mailchimp, list_id)
+        non_subscribed = unsubscribed.union(cleaned)
+
+        enrolled = get_enrolled_students(course_id)
+
+        exclude = subscribed.union(non_subscribed)
+        to_subscribe = get_student_data(enrolled, exclude=exclude)
+
+        tag_names = set(chain.from_iterable(d.keys() for d in to_subscribe))
+        update_merge_tags(mailchimp, list_id, tag_names)
+
+        subscribe_with_data(mailchimp, list_id, to_subscribe)
+
+        enrolled_emails = set(enrolled.values_list('user__email', flat=True))
+        non_enrolled_emails = list(subscribed.difference(enrolled_emails))
+
+        unsubscribe(mailchimp, list_id, non_enrolled_emails)
+
+        subscribed = subscribed.union(set(d['EMAIL'] for d in to_subscribe))
+        make_segments(mailchimp, list_id, nsegments, subscribed)
+
+
+def connect_mailchimp(api_key):
+    """
+    Initializes connection to the mailchimp api
+    """
+    mailchimp = MailSnake(api_key)
+    result = mailchimp.ping()
+    log.debug(result)
+
+    return mailchimp
+
+
+def verify_list(mailchimp, list_id, course_id):
+    """
+    Verifies that the given list_id corresponds to the course_id
+    Returns boolean: whether or not course_id matches list_id
+    """
+    lists = mailchimp.lists(filters={'list_id': list_id})['data']
+
+    if len(lists) != 1:
+        log.error('incorrect list id')
+        return False
+
+    list_name = lists[0]['name']
+
+    log.debug('list name: %s', list_name)
+
+    # check that we are connecting to the correct list
+    parts = course_id.replace('_', ' ').replace('/', ' ').split()
+    count = sum(1 for p in parts if p in list_name)
+    if count < 3:
+        log.info(course_id)
+        log.info(list_name)
+        log.error('course_id does not match list name')
+        return False
+
+    return True
+
+
+def get_student_data(students, exclude=None):
+    """
+    Given a QuerySet of Django users, extracts id, username, and is_anonymous data.
+    Excludes any users provided in the optional `exclude` set.
+
+    Returns a list of dictionaries for each user, where the dictionary has keys
+    'EMAIL', 'FULLNAME', and 'EDX_ID'.
+    """
+    # To speed the query, we won't retrieve the full User object, only
+    # two of its values. The namedtuple simulates the User object.
+    FakeUser = namedtuple('Fake', 'id username is_anonymous')  # pylint: disable=invalid-name
+
+    exclude = exclude if exclude else set()
+
+    def make(svalue):
+        """
+        Given a User value entry `svalue`, extracts the student's email and fullname,
+        and provides a unique id for the user.
+
+        Returns a dictionary with keys 'EMAIL', 'FULLNAME', and 'EDX_ID'.
+        """
+        fake_user = FakeUser(svalue['user_id'], svalue['user__username'], lambda: True)
+
+        entry = {
+            'EMAIL': svalue['user__email'],
+            'FULLNAME': svalue['name'].title(),
+            'EDX_ID': unique_id_for_user(fake_user)
+        }
+
+        return entry
+
+    fields = 'user__email', 'name', 'user_id', 'user__username'
+    values = students.values(*fields)
+
+    # TODO: Since `students` is a QuerySet, can we chain a filter here that would be more
+    # performant than calling a lambda for every user?
+    exclude_func = lambda s: s['user__email'] in exclude
+    return [make(s) for s in values if not exclude_func(s)]
+
+
+def get_enrolled_students(course_id):
+    """
+    Given a course_id, returns a QuerySet of all the active students
+    in the course.
+    """
+    objects = UserProfile.objects
+    course_key = CourseKey.from_string(course_id)
+    students = objects.filter(user__courseenrollment__course_id=course_key,
+                              user__courseenrollment__is_active=True)
+    return students
+
+
+def get_subscribed(mailchimp, list_id):
+    """Returns a set of email addresses subscribed to `list_id`"""
+    return get_members(mailchimp, list_id, 'subscribed')
+
+
+def get_unsubscribed(mailchimp, list_id):
+    """Returns a set of email addresses that have unsubscribed from `list_id`"""
+    return get_members(mailchimp, list_id, 'unsubscribed')
+
+
+def get_cleaned(mailchimp, list_id):
+    """
+    Returns a set of email addresses that have been cleaned from `list_id`
+
+    These email addresses may be invalid or have caused bounces, so you don't want
+    to re-add them back to the list.
+    """
+    return get_members(mailchimp, list_id, 'cleaned')
+
+
+def get_members(mailchimp, list_id, status):
+    """
+    Given a mailchimp list id and a user status to filter on, returns all
+    members of the mailchimp list with that status.
+
+    Returns a set of email addresses.
+    """
+    mc_get_members = mailchimp.listMembers
+    members = set()
+
+    for page in itertools.count():
+        response = mc_get_members(id=list_id,
+                                  status=status,
+                                  start=page,
+                                  limit=BATCH_SIZE)
+        data = response.get('data', [])
+
+        if not data:
+            break
+
+        members.update(d['email'] for d in data)
+
+    return members
+
+
+def unsubscribe(mailchimp, list_id, emails):
+    """
+    Batch unsubscribe the given email addresses from the list represented
+    by `list_id`
+    """
+    batch_unsubscribe = mailchimp.listBatchUnsubscribe
+    result = batch_unsubscribe(id=list_id,
+                               emails=emails,
+                               send_goodbye=False,
+                               delete_member=False)
+    log.debug(result)
+
+
+def update_merge_tags(mailchimp, list_id, tag_names):
+    """
+    This function is rather inscrutable. Given tag_names, which
+    in this code seems to be a list of ['FULLNAME', 'EMAIL', 'EDX_ID'],
+    we grab tags from the mailchimp list, then we verify tag_names has
+    'FULLNAME' and 'EMAIL' present, we get more data from mailchimp, then
+    sync the variables up to mailchimp using `listMergeVarAdd`.
+
+    The purpose of this function is unclear.
+    """
+    mc_vars = mailchimp.listMergeVars(id=list_id)
+    mc_names = set(v['name'] for v in mc_vars)
+
+    mc_merge = mailchimp.listMergeVarAdd
+
+    tags = [v['tag'] for v in mc_vars]
+
+    for name in tag_names:
+        tag = name_to_tag(name)
+
+        # verify FULLNAME is present
+        # TODO: Why is this under the for loop? It does nothing with the loop
+        # variable and seems like things would work if this was executed before or
+        # after the loop.
+        if 'FULLNAME' not in tags:
+            result = mc_merge(id=list_id,
+                              tag='FULLNAME',
+                              name='Full Name',
+                              options={'field_type': 'text',
+                                       'public': False})
+            tags.append('FULLNAME')
+            log.debug(result)
+
+        # add extra tags if not present
+        if name not in mc_names and tag not in ['EMAIL', 'FULLNAME']:
+            ftype = FIELD_TYPES.get(name, 'number')
+            result = mc_merge(id=list_id,
+                              tag=tag,
+                              name=name,
+                              options={'field_type': ftype,
+                                       'public': False})
+            tags.append(tag)
+            log.debug(result)
+
+
+def subscribe_with_data(mailchimp, list_id, user_data):
+    """
+    Given user_data in the form of a list of dictionaries for each user,
+    where the dictionary has keys 'EMAIL', 'FULLNAME', and 'EDX_ID', batch
+    subscribe the users to the given `list_id` via a Mailchimp api method.
+
+    Returns None
+    """
+    format_entry = lambda e: {name_to_tag(k): v for k, v in e.iteritems()}
+    formated_data = list(format_entry(e) for e in user_data)
+
+    # send the updates in batches of a fixed size
+    for batch in chunk(formated_data, SUBSCRIBE_BATCH_SIZE):
+        result = mailchimp.listBatchSubscribe(id=list_id,
+                                              batch=batch,
+                                              double_optin=False,
+                                              update_existing=True)
+
+        log.debug(
+            "Added: %s Error on: %s", result['add_count'], result['error_count']
+        )
+
+
+def make_segments(mailchimp, list_id, count, emails):
+    """
+    Segments the list of email addresses `emails` into `count` segments,
+    if count is nonzero.
+
+    For unknown historical reasons, lost to the winds of time, this is done with
+    a random order to the email addresses.
+
+    First, existing 'random_' mailchimp segments are deleted.
+
+    Then, the list of emails (the whole, large list) is shuffled.
+
+    Finally, the shuffled emails are chunked into `count` segments and re-uploaded
+    to mailchimp as 'random_'-prefixed segments.
+    """
+    if count > 0:
+        # reset segments
+        segments = mailchimp.listStaticSegments(id=list_id)
+        for seg in segments:
+            if seg['name'].startswith('random'):
+                mailchimp.listStaticSegmentDel(id=list_id, seg_id=seg['id'])
+
+        # shuffle and split emails
+        emails = list(emails)
+        random.shuffle(emails)  # Why do we do this?
+
+        chunk_size = int(math.ceil(float(len(emails)) / count))
+        chunks = list(chunk(emails, chunk_size))
+
+        # create segments and add emails
+        for seg in xrange(count):
+            name = 'random_{0:002}'.format(seg)
+            seg_id = mailchimp.listStaticSegmentAdd(id=list_id, name=name)
+            for batch in chunk(chunks[seg], BATCH_SIZE):
+                mailchimp.listStaticSegmentMembersAdd(
+                    id=list_id,
+                    seg_id=seg_id,
+                    batch=batch
+                )
+
+
+def name_to_tag(name):
+    """
+    Returns sanitized str `name`: no more than 10 characters,
+    with spaces replaced with `_`
+    """
+    if len(name) > 10:
+        name = name[:10]
+    return name.replace(' ', '_').strip()
+
+
+def chunk(elist, size):
+    """
+    Generator. Yields a list of size `size` of the given list `elist`,
+    or a shorter list if at the end of the input.
+    """
+    for i in xrange(0, len(elist), size):
+        yield elist[i:i + size]
diff --git a/lms/envs/common.py b/lms/envs/common.py
index d349d691e9..ac4e49cb7a 100644
--- a/lms/envs/common.py
+++ b/lms/envs/common.py
@@ -1722,6 +1722,9 @@ INSTALLED_APPS = (
     'openedx.core.djangoapps.content.course_structures',
     'course_structure_api',
 
+    # Mailchimp Syncing
+    'mailing',
+
     # CORS and cross-domain CSRF
     'corsheaders',
     'cors_csrf',
diff --git a/requirements/edx/base.txt b/requirements/edx/base.txt
index a3b6cdaeac..4656174ec2 100644
--- a/requirements/edx/base.txt
+++ b/requirements/edx/base.txt
@@ -149,3 +149,6 @@ testtools==0.9.34
 
 # Used for Segment.io analytics
 analytics-python==0.4.4
+
+# Needed for mailchimp(mailing djangoapp)
+mailsnake==1.6.2