diff --git a/lms/djangoapps/experiments/utils.py b/lms/djangoapps/experiments/utils.py
index 50e3383811..cbd45b238d 100644
--- a/lms/djangoapps/experiments/utils.py
+++ b/lms/djangoapps/experiments/utils.py
@@ -46,4 +46,5 @@ def get_experiment_user_metadata_context(request, course, user):
         'upgrade_deadline': upgrade_data and upgrade_data.date,
         'course_key': course.id,
         'course_start': course.start,
+        'course_end': course.end,
     }
diff --git a/lms/templates/user_metadata.html b/lms/templates/user_metadata.html
index 6be3f55bf3..4ff06c31d2 100644
--- a/lms/templates/user_metadata.html
+++ b/lms/templates/user_metadata.html
@@ -13,7 +13,6 @@ user_metadata = {
         'course_id',
         'enrollment_mode',
         'upgrade_link',
-        'upgrade_deadline',
         'upgrade_price',
         'pacing_type',
     )
@@ -23,7 +22,13 @@ if user:
     user_metadata['username'] = user.username
     user_metadata['user_id'] = user.id
 
-for datekey in ('schedule_start', 'enrollment_time', 'course_start'):
+for datekey in (
+        'schedule_start',
+        'enrollment_time',
+        'course_start',
+        'course_end',
+        'upgrade_deadline'
+):
     user_metadata[datekey] = (
         context.get(datekey).isoformat() if context.get(datekey) else None
     )