diff --git a/lms/djangoapps/branding/api.py b/lms/djangoapps/branding/api.py
index 36d6bbc534..b311873917 100644
--- a/lms/djangoapps/branding/api.py
+++ b/lms/djangoapps/branding/api.py
@@ -112,6 +112,8 @@ def get_footer(is_secure=True, language=settings.LANGUAGE_CODE):
                    "&utm_source=opensource-partner"
                    "&utm_content=open-edx-partner-footer-link"
                    "&utm_campaign=open-edx-footer",
+            # Translators: This string is used across Open edX installations
+            # as a callback to edX. Please do not translate `edX.org`
             "text": _("Take free online courses at edX.org"),
         },
     }
diff --git a/lms/djangoapps/bulk_email/tests/test_course_optout.py b/lms/djangoapps/bulk_email/tests/test_course_optout.py
index df0dd9b097..e8d9ed113d 100644
--- a/lms/djangoapps/bulk_email/tests/test_course_optout.py
+++ b/lms/djangoapps/bulk_email/tests/test_course_optout.py
@@ -88,7 +88,7 @@ class TestOptoutCourseEmails(ModuleStoreTestCase):
 
     def test_optout_using_unsubscribe_link_in_email(self):
         """
-        Make sure email is't sent to learner after opt out.
+        Make sure email isn't sent to learner after opt out.
         """
         self.client.logout()
 
diff --git a/lms/templates/bulk_email/unsubscribe_success.html b/lms/templates/bulk_email/unsubscribe_success.html
index 6c77df6236..53e3e51a91 100644
--- a/lms/templates/bulk_email/unsubscribe_success.html
+++ b/lms/templates/bulk_email/unsubscribe_success.html
@@ -1,6 +1,7 @@
 <%page expression_filter="h"/>
 <%!
 from openedx.core.djangolib.markup import HTML, Text
+from django.conf import settings
 from django.utils.translation import ugettext as _
 
 %>
@@ -34,8 +35,9 @@ from django.utils.translation import ugettext as _
 
             %endif
             <br><br>
-            ${Text(_("{link_start}Return to edX.org{link_end}")).format(
-            link_start=HTML("<u> <a href='https://www.edx.org/'>"),
+            ${Text(_("{link_start}Return to {platform_name}{link_end}")).format(
+            link_start=HTML("<u> <a href={lms_route_url}>").format(lms_route_url=settings.LMS_ROOT_URL),
+            platform_name=settings.PLATFORM_NAME,
             link_end=HTML("</a> </u> "),
             )}
 
diff --git a/lms/templates/financial-assistance/financial-assistance.html b/lms/templates/financial-assistance/financial-assistance.html
index 4321b6e453..9389af9185 100644
--- a/lms/templates/financial-assistance/financial-assistance.html
+++ b/lms/templates/financial-assistance/financial-assistance.html
@@ -18,12 +18,24 @@ from common.djangoapps.edxmako.shortcuts import marketing_link
 
   <div class="financial-assistance financial-assistance-body">
     <h2>${_("A Note to Learners")}</h2>
+    ## Translators: This string will not be used in Open edX installations.
     <p>${_("Dear edX Learner,")}</p>
+
+    ## Translators: This string will not be used in Open edX installations.
     <p>${_("EdX Financial Assistance is a program we created to give learners in all financial circumstances a chance to earn a Verified Certificate upon successful completion of an edX course.")}</p>
+
+    ## Translators: This string will not be used in Open edX installations.
     <p>${_("If you are interested in working toward a Verified Certificate, but cannot afford to pay the fee, please apply now. Please note that financial assistance is limited and may not be awarded to all eligible candidates.")}</p>
+
+    ## Translators: This string will not be used in Open edX installations.
     <p>${_("In order to be eligible for edX Financial Assistance, you must demonstrate that paying the Verified Certificate fee would cause you economic hardship. To apply, you will be asked to answer a few questions about why you are applying and how the Verified Certificate will benefit you.")}</p>
+
+    ## Translators: This string will not be used in Open edX installations.
     <p>${_("If your application is approved, we'll give you instructions for verifying your identity on edx.org so you can start working toward completing your edX course.")}</p>
+
+    ## Translators: This string will not be used in Open edX installations.
     <p>${_("EdX is committed to making it possible for you to take high quality courses from leading institutions regardless of your financial situation, earn a Verified Certificate, and share your success with others.")}</p>
+    ## Translators: This string will not be used in Open edX installations. Do not translate the name "Anant".
     <p class="signature">${_("Sincerely, Anant")}</p>
   </div>
 
diff --git a/themes/red-theme/lms/templates/schedules/edx_ace/recurringnudge_day3/email/body.txt b/themes/red-theme/lms/templates/schedules/edx_ace/recurringnudge_day3/email/body.txt
index 3354bbdaae..410d92c2b9 100644
--- a/themes/red-theme/lms/templates/schedules/edx_ace/recurringnudge_day3/email/body.txt
+++ b/themes/red-theme/lms/templates/schedules/edx_ace/recurringnudge_day3/email/body.txt
@@ -4,14 +4,14 @@
 This is the RED theme!
 {% if course_ids|length > 1 %}
 {% blocktrans trimmed %}
-    Remember when you enrolled in {{ course_name }}, and other courses on edX.org? We do, and we’re glad
+    Remember when you enrolled in {{ course_name }}, and other courses on {{ platform_name }}? We do, and we’re glad
     to have you! Come see what everyone is learning.
 {% endblocktrans %}
 
 {% trans "Start learning now" %} <{% with_link_tracking dashboard_url %}>
 {% else %}
 {% blocktrans trimmed %}
-    Remember when you enrolled in {{ course_name }} on edX.org? We do, and we’re glad
+    Remember when you enrolled in {{ course_name }} on {{ platform_name }}? We do, and we’re glad
     to have you! Come see what everyone is learning.
 {% endblocktrans %}