diff --git a/lms/templates/courseware/courseware.html b/lms/templates/courseware/courseware.html
index fbaf36d28c..4fde457e41 100644
--- a/lms/templates/courseware/courseware.html
+++ b/lms/templates/courseware/courseware.html
@@ -275,6 +275,8 @@ ${HTML(fragment.foot_html())}
 <%static:require_module_async module_name="js/commerce/track_ecommerce_events" class_name="TrackECommerceEvents">
 
   var fbeLink = $("#FBE_banner");
+  var welcomeLink = $("#welcome");
+  var accessDeniedUpsellLink = $("#accessDeniedUpsell");
 
   TrackECommerceEvents.trackUpsellClick(fbeLink, 'in_course_audit_access_expires', {
       pageName: "in_course",
@@ -282,4 +284,16 @@ ${HTML(fragment.foot_html())}
       linkCategory: "FBE_banner"
   });
 
-</%static:require_module_async> 
\ No newline at end of file
+  TrackECommerceEvents.trackUpsellClick(welcomeLink, 'in_course_welcome', {
+      pageName: "in_course",
+      linkType: "link",
+      linkCategory: "welcome"
+  });
+
+  TrackECommerceEvents.trackUpsellClick(accessDeniedUpsellLink, 'in_course_upgrade', {
+    pageName: "in_course",
+    linkType: "link",
+    linkCategory: "(none)"
+  });
+
+</%static:require_module_async>
diff --git a/openedx/features/content_type_gating/templates/content_type_gating/access_denied_message.html b/openedx/features/content_type_gating/templates/content_type_gating/access_denied_message.html
index 63086c7df5..546b647704 100644
--- a/openedx/features/content_type_gating/templates/content_type_gating/access_denied_message.html
+++ b/openedx/features/content_type_gating/templates/content_type_gating/access_denied_message.html
@@ -11,7 +11,7 @@
         </span>
         {% if not mobile_app and ecommerce_checkout_link %}
         <span class="certDIV_1" style="">
-            <a href="{{ecommerce_checkout_link}}" class="certA_1">
+            <a id="accessDeniedUpsell" href="{{ecommerce_checkout_link}}" class="certA_1">
                 {% trans "Upgrade to unlock" as tmsg %}{{tmsg|force_escape}} ({{min_price}})
             </a>
         </span>
diff --git a/openedx/features/course_experience/templates/course_experience/course-home-fragment.html b/openedx/features/course_experience/templates/course_experience/course-home-fragment.html
index f0f392b786..33b2d22204 100644
--- a/openedx/features/course_experience/templates/course_experience/course-home-fragment.html
+++ b/openedx/features/course_experience/templates/course_experience/course-home-fragment.html
@@ -194,6 +194,7 @@ from openedx.features.course_experience.course_tools import HttpMethod
 
   var personalizedLearnerSchedulesLink = $(".personalized_learner_schedules_button");
   var fbeLink = $("#FBE_banner");
+  var welcomeLink = $("#welcome");
 
     TrackECommerceEvents.trackUpsellClick(personalizedLearnerSchedulesLink, 'course_home_upgrade_shift_dates', {
       pageName: "course_home",
@@ -201,11 +202,16 @@ from openedx.features.course_experience.course_tools import HttpMethod
       linkCategory: "personalized_learner_schedules"
     });
 
-  TrackECommerceEvents.trackUpsellClick(fbeLink, 'course_home_audit_access_expires', {
+    TrackECommerceEvents.trackUpsellClick(fbeLink, 'course_home_audit_access_expires', {
       pageName: "course_home",
       linkType: "link",
       linkCategory: "FBE_banner"
-  });
+    });
 
+    TrackECommerceEvents.trackUpsellClick(welcomeLink, 'course_home_welcome', {
+      pageName: "course_home",
+      linkType: "link",
+      linkCategory: "welcome"
+    });
 
 </%static:require_module_async>
diff --git a/openedx/features/course_experience/tests/views/test_course_home.py b/openedx/features/course_experience/tests/views/test_course_home.py
index 3824e23a61..fde5b09752 100644
--- a/openedx/features/course_experience/tests/views/test_course_home.py
+++ b/openedx/features/course_experience/tests/views/test_course_home.py
@@ -442,7 +442,7 @@ class TestCourseHomePageAccess(CourseHomePageTestCase):
         bannerText = u'''<div class="first-purchase-offer-banner" role="note">
              <span class="first-purchase-offer-banner-bold">
              Upgrade by {discount_expiration_date} and save {percentage}% [{strikeout_price}]</span>
-             <br>Use code <b>EDXWELCOME</b> at checkout! <a href="{upgrade_link}">Upgrade Now</a>
+             <br>Use code <b>EDXWELCOME</b> at checkout! <a id="welcome" href="{upgrade_link}">Upgrade Now</a>
              </div>'''.format(
             discount_expiration_date=discount_expiration_date,
             percentage=percentage,
diff --git a/openedx/features/discounts/utils.py b/openedx/features/discounts/utils.py
index 5f091130c2..0a3438b099 100644
--- a/openedx/features/discounts/utils.py
+++ b/openedx/features/discounts/utils.py
@@ -123,7 +123,7 @@ def generate_offer_html(user, course):
                               u'{a_open}Upgrade Now{a_close}{div_close}')
 
             message_html = HTML(offer_message).format(
-                a_open=HTML(u'<a href="{upgrade_link}">').format(
+                a_open=HTML(u'<a id="welcome" href="{upgrade_link}">').format(
                     upgrade_link=verified_upgrade_deadline_link(user=user, course=course)
                 ),
                 a_close=HTML('</a>'),