diff --git a/openedx/core/djangoapps/user_api/accounts/__init__.py b/openedx/core/djangoapps/user_api/accounts/__init__.py
index a85279591d..0c36312c5f 100644
--- a/openedx/core/djangoapps/user_api/accounts/__init__.py
+++ b/openedx/core/djangoapps/user_api/accounts/__init__.py
@@ -61,7 +61,8 @@ EMAIL_CONFLICT_MSG = _(
     "It looks like {email_address} belongs to an existing account. "
     "Try again with a different email address."
 )
-AUTHN_EMAIL_CONFLICT_MSG = _("This email is already associated with an existing or previous edX account")
+AUTHN_EMAIL_CONFLICT_MSG = _(  # pylint: disable=translation-of-non-string
+    f'This email is already associated with an existing or previous {settings.PLATFORM_NAME} account')
 AUTHN_PASSWORD_COMPROMISED_MSG = _(
     "The password you entered is on a list of known compromised passwords. Please choose a different one."
 )