diff --git a/openedx/core/djangoapps/user_authn/views/register.py b/openedx/core/djangoapps/user_authn/views/register.py
index fb06eca0c0..1dc96f1a8e 100644
--- a/openedx/core/djangoapps/user_authn/views/register.py
+++ b/openedx/core/djangoapps/user_authn/views/register.py
@@ -213,6 +213,7 @@ def create_account_with_params(request, params):  # pylint: disable=too-many-sta
         tos_required=tos_required,
     )
     custom_form = get_registration_extension_form(data=params)
+    is_marketable = params.get('marketing_emails_opt_in') in ['true', '1']
 
     # Perform operations within a transaction that are critical to account creation
     with outer_atomic():
@@ -227,6 +228,17 @@ def create_account_with_params(request, params):  # pylint: disable=too-many-sta
         django_login(request, new_user)
         request.session.set_expiry(0)
 
+    try:
+        _record_is_marketable_attribute(is_marketable, new_user)
+    # Don't prevent a user from registering if is_marketable is not being set.
+    # Also update the is_marketable value to None so that it is consistent with
+    # our database when we send it to segment.
+    except Exception:   # pylint: disable=broad-except
+        log.exception('Error while setting is_marketable attribute.')
+        is_marketable = None
+
+    _track_user_registration(user, profile, params, third_party_provider, registration, is_marketable)
+
     # Sites using multiple languages need to record the language used during registration.
     # If not, compose_and_send_activation_email will be sent in site's default language only.
     create_or_set_user_attribute_created_on_site(user, request.site)
@@ -253,9 +265,6 @@ def create_account_with_params(request, params):  # pylint: disable=too-many-sta
         except Exception:  # pylint: disable=broad-except
             log.exception(f"Enable discussion notifications failed for user {user.id}.")
 
-    is_marketable = params.get('marketing_emails_opt_in') in ['true', '1']
-    _track_user_registration(user, profile, params, third_party_provider, registration, is_marketable)
-
     # Announce registration
     REGISTER_USER.send(sender=None, user=user, registration=registration)
 
@@ -276,7 +285,6 @@ def create_account_with_params(request, params):  # pylint: disable=too-many-sta
 
     try:
         _record_registration_attributions(request, new_user)
-        _record_is_marketable_attribute(is_marketable, new_user)
     # Don't prevent a user from registering due to attribution errors.
     except Exception:   # pylint: disable=broad-except
         log.exception('Error while attributing cookies to user registration.')
diff --git a/openedx/core/djangoapps/user_authn/views/tests/test_register.py b/openedx/core/djangoapps/user_authn/views/tests/test_register.py
index 19b3dc51dc..2a204267e2 100644
--- a/openedx/core/djangoapps/user_authn/views/tests/test_register.py
+++ b/openedx/core/djangoapps/user_authn/views/tests/test_register.py
@@ -17,6 +17,7 @@ from django.test.utils import override_settings
 from django.urls import reverse
 from pytz import UTC
 from social_django.models import Partial, UserSocialAuth
+from testfixtures import LogCapture
 from openedx_events.tests.utils import OpenEdxEventsTestMixin
 
 from edx_toggles.toggles.testutils import override_waffle_flag
@@ -2285,6 +2286,37 @@ class RegistrationViewTestV2(RegistrationViewTestV1):
         )
         self._assert_redirect_url(response, expected_redirect)
 
+    @mock.patch('openedx.core.djangoapps.user_authn.views.register._record_is_marketable_attribute')
+    def test_logs_for_error_when_setting_is_marketable_attribute(self, set_is_marketable_attr):
+        """
+        Test that if some error occurs while setting is_marketable attribute, error
+        is logged and that it doesn't affect the user registration workflow.
+        """
+        set_is_marketable_attr.side_effect = Exception('BOOM!')
+        post_params = {
+            "email": self.EMAIL,
+            "name": self.NAME,
+            "username": self.USERNAME,
+            "password": self.PASSWORD,
+            "honor_code": "true",
+        }
+
+        with LogCapture() as logger:
+            response = self.client.post(
+                self.url,
+                post_params,
+                HTTP_ACCEPT='*/*',
+            )
+            logger.check_present(
+                (
+                    'edx.student',
+                    'ERROR',
+                    'Error while setting is_marketable attribute.'
+                )
+            )
+
+            assert response.status_code == 200
+
 
 @httpretty.activate
 @ddt.ddt