diff --git a/openedx/core/djangoapps/demographics/admin.py b/openedx/core/djangoapps/demographics/admin.py
new file mode 100644
index 0000000000..0f89139ce9
--- /dev/null
+++ b/openedx/core/djangoapps/demographics/admin.py
@@ -0,0 +1,21 @@
+"""
+Django admin page for demographics
+"""
+
+from django.contrib import admin
+
+from openedx.core.djangoapps.demographics.models import UserDemographics
+
+
+class UserDemographicsAdmin(admin.ModelAdmin):
+    """
+    Admin for UserDemographics Model
+    """
+    list_display = ('user', 'show_call_to_action')
+    readonly_fields = ('user',)
+
+    class Meta(object):
+        model = UserDemographics
+
+
+admin.site.register(UserDemographics, UserDemographicsAdmin)
diff --git a/openedx/core/djangoapps/demographics/api/status.py b/openedx/core/djangoapps/demographics/api/status.py
index 520498af5c..1ed47340c7 100644
--- a/openedx/core/djangoapps/demographics/api/status.py
+++ b/openedx/core/djangoapps/demographics/api/status.py
@@ -4,6 +4,7 @@ Python API for Demographics Status
 
 from openedx.features.enterprise_support.utils import is_enterprise_learner
 from openedx.core.djangoapps.programs.utils import is_user_enrolled_in_program_type
+from openedx.core.djangoapps.demographics.models import UserDemographics
 
 
 def show_user_demographics(user, enrollments=None, entitlements=None):
@@ -18,3 +19,14 @@ def show_user_demographics(user, enrollments=None, entitlements=None):
         entitlements=entitlements
     )
     return is_user_in_microbachelors_program and not is_enterprise_learner(user)
+
+
+def show_call_to_action_for_user(user):
+    """
+    Utility method to determine if a user should be shown the Demographics call to
+    action.
+    """
+    try:
+        return UserDemographics.objects.get(user=user).show_call_to_action
+    except UserDemographics.DoesNotExist:
+        return True
diff --git a/openedx/core/djangoapps/demographics/migrations/0001_initial.py b/openedx/core/djangoapps/demographics/migrations/0001_initial.py
new file mode 100644
index 0000000000..3134061125
--- /dev/null
+++ b/openedx/core/djangoapps/demographics/migrations/0001_initial.py
@@ -0,0 +1,55 @@
+# Generated by Django 2.2.14 on 2020-07-23 19:25
+
+from django.conf import settings
+from django.db import migrations, models
+import django.db.models.deletion
+import django.utils.timezone
+import model_utils.fields
+import simple_history.models
+
+
+class Migration(migrations.Migration):
+
+    initial = True
+
+    dependencies = [
+        migrations.swappable_dependency(settings.AUTH_USER_MODEL),
+    ]
+
+    operations = [
+        migrations.CreateModel(
+            name='UserDemographics',
+            fields=[
+                ('id', models.AutoField(auto_created=True, primary_key=True, serialize=False, verbose_name='ID')),
+                ('created', model_utils.fields.AutoCreatedField(default=django.utils.timezone.now, editable=False, verbose_name='created')),
+                ('modified', model_utils.fields.AutoLastModifiedField(default=django.utils.timezone.now, editable=False, verbose_name='modified')),
+                ('show_call_to_action', models.BooleanField(default=True)),
+                ('user', models.ForeignKey(on_delete=django.db.models.deletion.CASCADE, to=settings.AUTH_USER_MODEL)),
+            ],
+            options={
+                'verbose_name': 'user demographic',
+                'verbose_name_plural': 'user demographic',
+            },
+        ),
+        migrations.CreateModel(
+            name='HistoricalUserDemographics',
+            fields=[
+                ('id', models.IntegerField(auto_created=True, blank=True, db_index=True, verbose_name='ID')),
+                ('created', model_utils.fields.AutoCreatedField(default=django.utils.timezone.now, editable=False, verbose_name='created')),
+                ('modified', model_utils.fields.AutoLastModifiedField(default=django.utils.timezone.now, editable=False, verbose_name='modified')),
+                ('show_call_to_action', models.BooleanField(default=True)),
+                ('history_id', models.AutoField(primary_key=True, serialize=False)),
+                ('history_date', models.DateTimeField()),
+                ('history_change_reason', models.CharField(max_length=100, null=True)),
+                ('history_type', models.CharField(choices=[('+', 'Created'), ('~', 'Changed'), ('-', 'Deleted')], max_length=1)),
+                ('history_user', models.ForeignKey(null=True, on_delete=django.db.models.deletion.SET_NULL, related_name='+', to=settings.AUTH_USER_MODEL)),
+                ('user', models.ForeignKey(blank=True, db_constraint=False, null=True, on_delete=django.db.models.deletion.DO_NOTHING, related_name='+', to=settings.AUTH_USER_MODEL)),
+            ],
+            options={
+                'verbose_name': 'historical user demographic',
+                'get_latest_by': 'history_date',
+                'ordering': ('-history_date', '-history_id'),
+            },
+            bases=(simple_history.models.HistoricalChanges, models.Model),
+        ),
+    ]
diff --git a/openedx/core/djangoapps/demographics/migrations/__init__.py b/openedx/core/djangoapps/demographics/migrations/__init__.py
new file mode 100644
index 0000000000..e69de29bb2
diff --git a/openedx/core/djangoapps/demographics/models.py b/openedx/core/djangoapps/demographics/models.py
new file mode 100644
index 0000000000..be8251c80c
--- /dev/null
+++ b/openedx/core/djangoapps/demographics/models.py
@@ -0,0 +1,24 @@
+from django.contrib.auth import get_user_model
+from django.db import models
+from model_utils.models import TimeStampedModel
+from simple_history.models import HistoricalRecords
+
+User = get_user_model()
+
+
+class UserDemographics(TimeStampedModel):
+    """
+    A Users Demographics platform related data in support of the Demographics
+    IDA and features
+    """
+    user = models.ForeignKey(User, on_delete=models.CASCADE)
+    show_call_to_action = models.BooleanField(default=True)
+    history = HistoricalRecords(app='demographics')
+
+    class Meta(object):
+        app_label = "demographics"
+        verbose_name = "user demographic"
+        verbose_name_plural = "user demographic"
+
+    def __str__(self):
+        return 'UserDemographics for {}'.format(self.user)
diff --git a/openedx/core/djangoapps/demographics/rest_api/v1/urls.py b/openedx/core/djangoapps/demographics/rest_api/v1/urls.py
index 881a76f379..389ce5e791 100644
--- a/openedx/core/djangoapps/demographics/rest_api/v1/urls.py
+++ b/openedx/core/djangoapps/demographics/rest_api/v1/urls.py
@@ -4,6 +4,7 @@ URL Routes for this app.
 from django.conf.urls import url
 from .views import DemographicsStatusView
 
+
 urlpatterns = [
     url(
         r'^demographics/status/$',
diff --git a/openedx/core/djangoapps/demographics/rest_api/v1/views.py b/openedx/core/djangoapps/demographics/rest_api/v1/views.py
index 4f2faee03b..6d666f8bd8 100644
--- a/openedx/core/djangoapps/demographics/rest_api/v1/views.py
+++ b/openedx/core/djangoapps/demographics/rest_api/v1/views.py
@@ -1,10 +1,14 @@
 
 from edx_rest_framework_extensions.auth.jwt.authentication import JwtAuthentication
-from rest_framework.views import APIView
-from rest_framework import permissions
+from rest_framework import permissions, status
 from rest_framework.authentication import SessionAuthentication
 from rest_framework.response import Response
-from openedx.core.djangoapps.demographics.api.status import show_user_demographics
+from rest_framework.views import APIView
+
+from openedx.core.djangoapps.demographics.api.status import (
+    show_user_demographics, show_call_to_action_for_user,
+)
+from openedx.core.djangoapps.demographics.models import UserDemographics
 
 
 class DemographicsStatusView(APIView):
@@ -17,12 +21,36 @@ class DemographicsStatusView(APIView):
     authentication_classes = (JwtAuthentication, SessionAuthentication)
     permission_classes = (permissions.IsAuthenticated, )
 
+    def _response_context(self, user, user_demographics=None):
+        if user_demographics:
+            show_call_to_action = user_demographics.show_call_to_action
+        else:
+            show_call_to_action = show_call_to_action_for_user(user)
+        return {
+            'display': show_user_demographics(user),
+            'show_call_to_action': show_call_to_action
+        }
+
     def get(self, request):
         """
-        GET /api/user/v1/accounts/demographics_status
+        GET /api/user/v1/accounts/demographics/status
 
-        This is a Web API to determine whether or not we should show Demographics to a learner
-        based on their enrollment status.
+        This is a Web API to determine the status of demographics related features
         """
         user = request.user
-        return Response({'display': show_user_demographics(user)})
+        return Response(self._response_context(user))
+
+    def patch(self, request):
+        """
+        PATCH /api/user/v1/accounts/demographics/status
+
+        This is a Web API to update fields that are dependent on user interaction.
+        """
+        show_call_to_action = request.data.get('show_call_to_action')
+        user = request.user
+        if not isinstance(show_call_to_action, bool):
+            return Response(status.HTTP_400_BAD_REQUEST)
+        (user_demographics, _) = UserDemographics.objects.get_or_create(user=user)
+        user_demographics.show_call_to_action = show_call_to_action
+        user_demographics.save()
+        return Response(self._response_context(user, user_demographics))
diff --git a/openedx/core/djangoapps/demographics/tests/factories.py b/openedx/core/djangoapps/demographics/tests/factories.py
new file mode 100644
index 0000000000..ddfdcf7698
--- /dev/null
+++ b/openedx/core/djangoapps/demographics/tests/factories.py
@@ -0,0 +1,16 @@
+"""
+Factoryboy factories for Demographics.
+"""
+
+import factory
+
+from openedx.core.djangoapps.demographics.models import UserDemographics
+
+
+class UserDemographicsFactory(factory.django.DjangoModelFactory):
+    """
+    UserDemographics Factory
+    """
+
+    class Meta(object):
+        model = UserDemographics
diff --git a/openedx/core/djangoapps/demographics/tests/test_status.py b/openedx/core/djangoapps/demographics/tests/test_status.py
index f91bba0b8b..a8df58793c 100644
--- a/openedx/core/djangoapps/demographics/tests/test_status.py
+++ b/openedx/core/djangoapps/demographics/tests/test_status.py
@@ -2,6 +2,11 @@
 Test status utilities
 """
 import mock
+
+from django.conf import settings
+from pytest import mark
+from unittest import TestCase
+
 from course_modes.models import CourseMode
 from course_modes.tests.factories import CourseModeFactory
 from opaque_keys.edx.keys import CourseKey
@@ -13,10 +18,13 @@ from xmodule.modulestore.tests.factories import CourseFactory
 from openedx.core.djangoapps.catalog.tests.factories import (
     ProgramFactory,
 )
-from openedx.core.djangoapps.demographics.api.status import show_user_demographics
 from openedx.features.enterprise_support.tests.factories import EnterpriseCustomerUserFactory
 from openedx.core.djangolib.testing.utils import skip_unless_lms
 
+if settings.ROOT_URLCONF == 'lms.urls':
+    from openedx.core.djangoapps.demographics.api.status import show_user_demographics, show_call_to_action_for_user
+    from openedx.core.djangoapps.demographics.tests.factories import UserDemographicsFactory
+
 MICROBACHELORS = 'microbachelors'
 
 
@@ -45,3 +53,26 @@ class TestShowDemographics(SharedModuleStoreTestCase):
         mock_get_programs_by_type.return_value = [self.program]
         EnterpriseCustomerUserFactory.create(user_id=self.user.id)
         self.assertFalse(show_user_demographics(user=self.user))
+
+
+@skip_unless_lms
+@mark.django_db
+class TestShowCallToAction(TestCase):
+    def setUp(self):
+        super(TestShowCallToAction, self).setUp()
+        self.user = UserFactory()
+
+    def test_new_user(self):
+        self.assertTrue(show_call_to_action_for_user(self.user))
+
+    def test_existing_user_no_dismiss(self):
+        user_demographics = UserDemographicsFactory.create(user=self.user)
+        self.assertTrue(user_demographics.show_call_to_action)
+        self.assertTrue(show_call_to_action_for_user(self.user))
+
+    def test_existing_user_dismissed(self):
+        user_demographics = UserDemographicsFactory.create(user=self.user)
+        user_demographics.show_call_to_action = False
+        user_demographics.save()
+        self.assertFalse(user_demographics.show_call_to_action)
+        self.assertFalse(show_call_to_action_for_user(self.user))
diff --git a/themes/edx.org/lms/static/js/demographics-collection.js b/themes/edx.org/lms/static/js/demographics-collection.js
new file mode 100644
index 0000000000..eabc3bc8a2
--- /dev/null
+++ b/themes/edx.org/lms/static/js/demographics-collection.js
@@ -0,0 +1,23 @@
+$(document).ready(function() {
+    'use strict';
+
+    $('#demographics-dismiss').click(function(event) {
+        event.preventDefault();
+        return $.ajax({
+            url: '/api/demographics/v1/demographics/status/',
+            type: 'PATCH',
+            headers: {
+                'X-CSRFToken': $.cookie('csrftoken')
+            },
+            dataType: 'json',
+            contentType: 'application/json',
+            data: JSON.stringify({
+                show_call_to_action: false
+            }),
+            context: this,
+            success: function() {
+                $('#demographics-banner-link').hide();
+            }
+        });
+    });
+});
diff --git a/themes/edx.org/lms/static/sass/partials/lms/theme/_dashboard.scss b/themes/edx.org/lms/static/sass/partials/lms/theme/_dashboard.scss
index 5cc422202d..9e6e2d0a37 100644
--- a/themes/edx.org/lms/static/sass/partials/lms/theme/_dashboard.scss
+++ b/themes/edx.org/lms/static/sass/partials/lms/theme/_dashboard.scss
@@ -5,18 +5,52 @@
     @media (min-width: 1200px) {
       height: 64px;
     }
+
+    .btn-circle {
+      width: 40px;
+      height: 40px;
+      border-radius: 15px;
+      text-align: center;
+      font-size: 24px;
+      line-height: 1.42857;
+    }
+
+    .demographics-dismiss-container {
+      margin-left: -40px;
+
+      .demographics-dismiss-btn {
+        font-size: 20px
+      }
+      .demographics-dismiss-btn:hover {
+        background-image: none;
+        background-color: #23419f;
+        border: none;
+      }
+    }
+
     .demographics-banner-icon {
       height: 140px;
     }
+
     .demographics-banner-prompt {
       font-size: 24px;
       line-height: 24px;
+      width: 85%;
+
+      @media (min-width: 1200px) {
+        width: unset;
+      }
     }
+
     .demographics-banner-btn {
       color: #23419f;
       border-radius: 20px;
       font-size: 14px;
-      min-width: 150px;
+
+      @media (min-width: 1200px) {
+        min-width: 150px;
+      }
+
       /* Below are to override the overly-broad `button` selectors in lms/static/sass/shared/_forms.scss */
       box-shadow: unset;
       text-shadow: unset;
@@ -29,6 +63,7 @@
       }
     }
   }
+
   .side-container {
     .wrapper-coaching {
       border: 1px solid $gray-500;
diff --git a/themes/edx.org/lms/templates/dashboard.html b/themes/edx.org/lms/templates/dashboard.html
index 0f0376f6c5..6c17bdc91c 100644
--- a/themes/edx.org/lms/templates/dashboard.html
+++ b/themes/edx.org/lms/templates/dashboard.html
@@ -44,6 +44,7 @@ from student.models import CourseEnrollment
 
 <%block name="js_extra">
   <script src="${static.url('js/commerce/credit.js')}"></script>
+  <script src="${static.url('js/demographics-collection.js')}"></script>
   <%static:js group='dashboard'/>
   <script type="text/javascript">
     $(document).ready(function() {
@@ -141,29 +142,44 @@ from student.models import CourseEnrollment
 <section class="dashboard" id="dashboard-main">
 <main class="main-container" id="main" aria-label="Content" tabindex="-1">
   <%
-    from openedx.core.djangoapps.demographics.api.status import show_user_demographics
+    from openedx.core.djangoapps.demographics.api.status import (
+        show_user_demographics, show_call_to_action_for_user
+    )
     from openedx.core.djangoapps.enrollments.api import serialize_enrollments
     serialized_course_enrollments = serialize_enrollments(course_enrollments)
     demographics_enabled = getattr(settings, 'ENABLE_DEMOGRAPHICS_COLLECTION', False)
-    display_demographics_banner = demographics_enabled and show_user_demographics(
-      user, enrollments=serialized_course_enrollments, entitlements=course_entitlements
+    display_demographics_banner = (
+        demographics_enabled and
+        show_user_demographics(user, enrollments=serialized_course_enrollments, entitlements=course_entitlements) and
+        show_call_to_action_for_user(user)
     )
     account_mfe_url = getattr(settings, 'ACCOUNT_MICROFRONTEND_URL', '') or ''
   %>
   % if display_demographics_banner:
-    <a class="btn" href="${account_mfe_url}#demographics-information">
-      <div
-        class="demographics-banner d-flex justify-content-left align-items-center flex-column flex-lg-row py-1 px-4 mb-2 mb-lg-4">
+  <a id="demographics-banner-link" class="btn" href="${account_mfe_url}#demographics-information">
+    <div
+      class="demographics-banner d-flex justify-content-lg-between flex-row py-1 px-2 mb-2 mb-lg-4"
+      role="dialog"
+      aria-modal="false"
+      aria-label="demographics questionnaire pitch"
+    >
+      <div class="d-flex justify-content-left align-items-lg-center flex-column flex-lg-row  w-100">
         <img class="demographics-banner-icon d-none d-lg-inline-block" src="${static.url('edx.org/images/quote_prompt.png')}" alt="" aria-hidden="true">
-        <div class="demographics-banner-prompt d-inline-block font-weight-bold text-white py-4 px-2 px-lg-3">
+        <div class="demographics-banner-prompt d-inline-block font-weight-bold text-white mr-4 py-3 px-2 px-lg-3">
           ${_("Want to make edX better for everyone?")}
         </div>
-        <button class="demographics-banner-btn d-flex align-items-center bg-white font-weight-bold border-0 py-2 px-3 mx-2 mb-3 m-lg-0 shadow">
+        <button class="demographics-banner-btn d-flex align-items-center bg-white font-weight-bold border-0 py-2 px-3 mx-2 mb-3 m-lg-0 shadow justify-content-center">
           <span class="fa fa-thumbs-up px-2" aria-hidden="true"></span>
           ${_("Get started")}
         </button>
       </div>
-    </a>
+      <div class="demographics-dismiss-container md-flex justify-content-right align-self-start align-self-lg-center  ml-lg-auto">
+        <button type="button" class="demographics-dismiss-btn btn btn-default px-0" id="demographics-dismiss" aria-label="close">
+          <i class="fa fa-times-circle text-white px-2" aria-hidden="true"></i>
+        </button>
+      </div>
+    </div>
+  </a>
   % endif
   <section class="my-courses" id="my-courses">
     <header class="wrapper-header-courses">