diff --git a/common/djangoapps/edxmako/shortcuts.py b/common/djangoapps/edxmako/shortcuts.py
index 08a7c6c98c..8c37739594 100644
--- a/common/djangoapps/edxmako/shortcuts.py
+++ b/common/djangoapps/edxmako/shortcuts.py
@@ -24,6 +24,7 @@ from six.moves.urllib.parse import urljoin
 from django.core.validators import URLValidator
 from django.core.exceptions import ValidationError
 
+from edx_django_utils.monitoring import set_custom_metric
 from openedx.core.djangoapps.site_configuration import helpers as configuration_helpers
 from openedx.core.djangoapps.theming.helpers import is_request_in_themed_site
 from xmodule.util.xmodule_django import get_current_request_hostname
@@ -87,13 +88,15 @@ def marketing_link(name):
         # don't try to reverse disabled marketing links
         if link_map[name] is not None:
             host_name = get_current_request_hostname()
-            if all([host_name and 'edge' in host_name, 'http' in link_map[name]]):
+            if link_map[name].startswith('http'):
                 return link_map[name]
             else:
                 try:
                     return reverse(link_map[name])
                 except NoReverseMatch:
-                    raise Http404
+                    log.debug(u"Cannot find corresponding link for name: %s", name)
+                    set_custom_metric('unresolved_marketing_link', name)
+                    return '#'
     else:
         log.debug(u"Cannot find corresponding link for name: %s", name)
         return '#'
diff --git a/common/djangoapps/edxmako/tests.py b/common/djangoapps/edxmako/tests.py
index 1ef7b2449a..e3f630c349 100644
--- a/common/djangoapps/edxmako/tests.py
+++ b/common/djangoapps/edxmako/tests.py
@@ -98,6 +98,21 @@ class ShortcutsTests(UrlResetMixin, TestCase):
             link = marketing_link('TOS')
             self.assertEqual(link, expected_link)
 
+    @unittest.skipUnless(settings.ROOT_URLCONF == 'lms.urls', 'Test only valid in lms')
+    def test_link_map_url_reverse(self):
+        url_link_map = {
+            'ABOUT': 'dashboard',
+            'BAD_URL': 'foobarbaz',
+        }
+
+        with patch.dict('django.conf.settings.FEATURES', {'ENABLE_MKTG_SITE': False}):
+            with override_settings(MKTG_URL_LINK_MAP=url_link_map):
+                link = marketing_link('ABOUT')
+                assert link == '/dashboard'
+
+                link = marketing_link('BAD_URL')
+                assert link == '#'
+
 
 class AddLookupTests(TestCase):
     """