diff --git a/common/lib/xmodule/xmodule/tests/test_xblock_wrappers.py b/common/lib/xmodule/xmodule/tests/test_xblock_wrappers.py
index 4e7112e171..d82913e16a 100644
--- a/common/lib/xmodule/xmodule/tests/test_xblock_wrappers.py
+++ b/common/lib/xmodule/xmodule/tests/test_xblock_wrappers.py
@@ -1,3 +1,4 @@
+# -*- coding: utf-8 -*-
 """
 Tests for the wrapping layer that provides the XBlock API using XModule/Descriptor
 functionality
@@ -27,7 +28,7 @@ from xblock.core import XBlock
 
 from opaque_keys.edx.locator import BlockUsageLocator, CourseLocator
 
-from xmodule.x_module import ModuleSystem, XModule, XModuleDescriptor, DescriptorSystem, STUDENT_VIEW, STUDIO_VIEW
+from xmodule.x_module import ModuleSystem, XModule, XModuleDescriptor, DescriptorSystem, STUDENT_VIEW, STUDIO_VIEW, PUBLIC_VIEW
 from xmodule.annotatable_module import AnnotatableDescriptor
 from xmodule.capa_module import CapaDescriptor
 from xmodule.course_module import CourseDescriptor
@@ -63,8 +64,8 @@ LEAF_XMODULES = {
 CONTAINER_XMODULES = {
     ConditionalDescriptor: [{}],
     CourseDescriptor: [{}],
-    RandomizeDescriptor: [{}],
-    SequenceDescriptor: [{}],
+    RandomizeDescriptor: [{'display_name': 'Test String Display'}],
+    SequenceDescriptor: [{'display_name': u'Test Unicode हिंदी Display'}],
     VerticalBlock: [{}],
     WrapperBlock: [{}],
 }
@@ -433,3 +434,34 @@ class TestXmlExport(XBlockWrapperTestMixin, TestCase):
 
         self.assertEquals(list(xmodule_api_fs.walk()), list(xblock_api_fs.walk()))
         self.assertEquals(etree.tostring(xmodule_node), etree.tostring(xblock_node))
+
+
+class TestPublicView(XBlockWrapperTestMixin, TestCase):
+    """
+    This tests that default public_view shows the correct message.
+    """
+    shard = 1
+
+    def skip_if_invalid(self, descriptor_cls):
+        pure_xblock_class = issubclass(descriptor_cls, XBlock) and not issubclass(descriptor_cls, XModuleDescriptor)
+        if pure_xblock_class:
+            public_view = descriptor_cls.public_view
+        else:
+            public_view = descriptor_cls.module_class.public_view
+        if public_view != XModule.public_view:
+            raise SkipTest(descriptor_cls.__name__ + " implements public_view")
+
+    def check_property(self, descriptor):
+        """
+        Assert that public_view contains correct message.
+        """
+        if descriptor.display_name:
+            self.assertIn(
+                descriptor.display_name,
+                descriptor.render(PUBLIC_VIEW).content
+            )
+        else:
+            self.assertIn(
+                "This content is only accessible",
+                descriptor.render(PUBLIC_VIEW).content
+            )
diff --git a/common/lib/xmodule/xmodule/x_module.py b/common/lib/xmodule/xmodule/x_module.py
index 299a3e3d8b..521d2fd445 100644
--- a/common/lib/xmodule/xmodule/x_module.py
+++ b/common/lib/xmodule/xmodule/x_module.py
@@ -72,7 +72,10 @@ STUDIO_VIEW = 'studio_view'
 # Views that present a "preview" view of an xblock (as opposed to an editing view).
 PREVIEW_VIEWS = [STUDENT_VIEW, PUBLIC_VIEW, AUTHOR_VIEW]
 
-DEFAULT_PUBLIC_VIEW_MESSAGE = u'Please enroll to view this content.'
+DEFAULT_PUBLIC_VIEW_MESSAGE = (
+    u'This content is only accessible to enrolled learners. '
+    u'Sign in or register, and enroll in this course to view it.'
+)
 
 # Make '_' a no-op so we can scrape strings. Using lambda instead of
 #  `django.utils.translation.ugettext_noop` because Django cannot be imported in this file
@@ -766,7 +769,18 @@ class XModuleMixin(XModuleFields, XBlock):
             u'<span class="icon icon-alert fa fa fa-warning" aria-hidden="true"></span>'
             u'<div class="message-content">{}</div></div></div>'
         )
-        return Fragment(alert_html.format(DEFAULT_PUBLIC_VIEW_MESSAGE))
+
+        if self.display_name:
+            display_text = _(
+                u'{display_name} is only accessible to enrolled learners. '
+                'Sign in or register, and enroll in this course to view it.'
+            ).format(
+                display_name=self.display_name
+            )
+        else:
+            display_text = _(DEFAULT_PUBLIC_VIEW_MESSAGE)
+
+        return Fragment(alert_html.format(display_text))
 
 
 class ProxyAttribute(object):
diff --git a/lms/djangoapps/course_blocks/transformers/library_content.py b/lms/djangoapps/course_blocks/transformers/library_content.py
index eb893a459d..b92b58dbeb 100644
--- a/lms/djangoapps/course_blocks/transformers/library_content.py
+++ b/lms/djangoapps/course_blocks/transformers/library_content.py
@@ -98,7 +98,7 @@ class ContentLibraryTransformer(FilteringTransformerMixin, BlockStructureTransfo
                 # Save back any changes
                 if any(block_keys[changed] for changed in ('invalid', 'overlimit', 'added')):
                     state_dict['selected'] = list(selected)
-                    StudentModule.objects.update_or_create(
+                    StudentModule.save_state(  # pylint: disable=no-value-for-parameter
                         student=usage_info.user,
                         course_id=usage_info.course_key,
                         module_state_key=block_key,
diff --git a/lms/djangoapps/course_blocks/utils.py b/lms/djangoapps/course_blocks/utils.py
index b2db403d0b..b36a691477 100644
--- a/lms/djangoapps/course_blocks/utils.py
+++ b/lms/djangoapps/course_blocks/utils.py
@@ -18,6 +18,9 @@ def get_student_module_as_dict(user, course_key, block_key):
     Returns:
         StudentModule as a (possibly empty) dict.
     """
+    if not user.is_authenticated():
+        return {}
+
     try:
         student_module = StudentModule.objects.get(
             student=user,
diff --git a/lms/djangoapps/courseware/courses.py b/lms/djangoapps/courseware/courses.py
index 8a3266a12a..cc6ee05f2e 100644
--- a/lms/djangoapps/courseware/courses.py
+++ b/lms/djangoapps/courseware/courses.py
@@ -38,6 +38,7 @@ from opaque_keys.edx.keys import UsageKey
 from openedx.core.djangoapps.content.course_overviews.models import CourseOverview
 from openedx.core.djangoapps.site_configuration import helpers as configuration_helpers
 from openedx.core.lib.api.view_utils import LazySequence
+from openedx.features.course_experience import COURSE_ENABLE_UNENROLLED_ACCESS_FLAG
 from path import Path as path
 from six import text_type
 from static_replace import replace_static_urls
@@ -643,3 +644,13 @@ def get_course_chapter_ids(course_key):
         log.exception('Failed to retrieve course from modulestore.')
         return []
     return [unicode(chapter_key) for chapter_key in chapter_keys if chapter_key.block_type == 'chapter']
+
+
+def allow_public_access(course, visibilities):
+    """
+    This checks if the unenrolled access waffle flag for the course is set
+    and the course visibility matches any of the input visibilities.
+    """
+    unenrolled_access_flag = COURSE_ENABLE_UNENROLLED_ACCESS_FLAG.is_enabled(course.id)
+    allow_access = unenrolled_access_flag and course.course_visibility in visibilities
+    return allow_access
diff --git a/lms/djangoapps/courseware/models.py b/lms/djangoapps/courseware/models.py
index abeff61837..d54fcb96df 100644
--- a/lms/djangoapps/courseware/models.py
+++ b/lms/djangoapps/courseware/models.py
@@ -161,6 +161,18 @@ class StudentModule(models.Model):
             module_states = module_states.filter(student_id=student_id)
         return module_states
 
+    @classmethod
+    def save_state(cls, student, course_id, module_state_key, defaults):
+        if not student.is_authenticated():
+            return
+        else:
+            cls.objects.update_or_create(
+                student=student,
+                course_id=course_id,
+                module_state_key=module_state_key,
+                defaults=defaults,
+            )
+
 
 class BaseStudentModuleHistory(models.Model):
     """Abstract class containing most fields used by any class
diff --git a/lms/djangoapps/courseware/tests/test_about.py b/lms/djangoapps/courseware/tests/test_about.py
index 2e1892d95d..5108de1379 100644
--- a/lms/djangoapps/courseware/tests/test_about.py
+++ b/lms/djangoapps/courseware/tests/test_about.py
@@ -3,6 +3,7 @@ Test the about xblock
 """
 import datetime
 import ddt
+import mock
 import pytz
 from ccx_keys.locator import CCXLocator
 from django.conf import settings
@@ -16,14 +17,22 @@ from waffle.testutils import override_switch
 from course_modes.models import CourseMode
 from lms.djangoapps.ccx.tests.factories import CcxFactory
 from openedx.core.lib.tests import attr
+from openedx.core.djangoapps.waffle_utils.testutils import override_waffle_flag
 from openedx.features.course_experience.waffle import WAFFLE_NAMESPACE as COURSE_EXPERIENCE_WAFFLE_NAMESPACE
 from openedx.features.course_experience.waffle import ENABLE_COURSE_ABOUT_SIDEBAR_HTML
+from openedx.features.course_experience import COURSE_ENABLE_UNENROLLED_ACCESS_FLAG
 from shoppingcart.models import Order, PaidCourseRegistration
 from student.models import CourseEnrollment
 from student.tests.factories import AdminFactory, CourseEnrollmentAllowedFactory, UserFactory
 from track.tests import EventTrackingTestCase
 from util.milestones_helpers import get_prerequisite_courses_display, set_prerequisite_courses
-from xmodule.course_module import CATALOG_VISIBILITY_ABOUT, CATALOG_VISIBILITY_NONE
+from xmodule.course_module import (
+    CATALOG_VISIBILITY_ABOUT,
+    CATALOG_VISIBILITY_NONE,
+    COURSE_VISIBILITY_PRIVATE,
+    COURSE_VISIBILITY_PUBLIC_OUTLINE,
+    COURSE_VISIBILITY_PUBLIC
+)
 from xmodule.modulestore.tests.django_utils import (
     TEST_DATA_MIXED_MODULESTORE,
     TEST_DATA_SPLIT_MODULESTORE,
@@ -41,6 +50,7 @@ REG_STR = "<form id=\"class_enroll_form\" method=\"post\" data-remote=\"true\" a
 SHIB_ERROR_STR = "The currently logged-in user account does not have permission to enroll in this course."
 
 
+@ddt.ddt
 @attr(shard=1)
 class AboutTestCase(LoginEnrollmentTestCase, SharedModuleStoreTestCase, EventTrackingTestCase, MilestonesTestCaseMixin):
     """
@@ -222,6 +232,27 @@ class AboutTestCase(LoginEnrollmentTestCase, SharedModuleStoreTestCase, EventTra
         resp = self.client.get(url)
         self.assertEqual(resp.status_code, 200)
 
+    @ddt.data(
+        [COURSE_VISIBILITY_PRIVATE],
+        [COURSE_VISIBILITY_PUBLIC_OUTLINE],
+        [COURSE_VISIBILITY_PUBLIC],
+    )
+    @ddt.unpack
+    def test_about_page_public_view(self, course_visibility):
+        """
+        Assert that anonymous or unenrolled users see View Course option
+        when unenrolled access flag is set
+        """
+        with mock.patch('xmodule.course_module.CourseDescriptor.course_visibility', course_visibility):
+            with override_waffle_flag(COURSE_ENABLE_UNENROLLED_ACCESS_FLAG, active=True):
+                url = reverse('about_course', args=[text_type(self.course.id)])
+                resp = self.client.get(url)
+        self.assertEqual(resp.status_code, 200)
+        if course_visibility == COURSE_VISIBILITY_PUBLIC or course_visibility == COURSE_VISIBILITY_PUBLIC_OUTLINE:
+            self.assertIn("View Course", resp.content)
+        else:
+            self.assertIn("Enroll in", resp.content)
+
 
 @attr(shard=1)
 class AboutTestCaseXML(LoginEnrollmentTestCase, ModuleStoreTestCase):
diff --git a/lms/djangoapps/courseware/tests/test_views.py b/lms/djangoapps/courseware/tests/test_views.py
index 8a92d7679d..fd05716dc6 100644
--- a/lms/djangoapps/courseware/tests/test_views.py
+++ b/lms/djangoapps/courseware/tests/test_views.py
@@ -2472,6 +2472,10 @@ class TestIndexView(ModuleStoreTestCase):
                     self.assertIn('xblock-public_view-vertical', response.content)
                     self.assertIn('xblock-public_view-html', response.content)
                     self.assertIn('xblock-public_view-video', response.content)
+                    if user_type == CourseUserType.ANONYMOUS and course_visibility == COURSE_VISIBILITY_PRIVATE:
+                        self.assertIn('To see course content', response.content)
+                    if user_type == CourseUserType.UNENROLLED and course_visibility == COURSE_VISIBILITY_PRIVATE:
+                        self.assertIn('You must be enrolled', response.content)
                 else:
                     self.assertIn('data-save-position="true"', response.content)
                     self.assertIn('data-show-completion="true"', response.content)
diff --git a/lms/djangoapps/courseware/views/index.py b/lms/djangoapps/courseware/views/index.py
index 8ac1b9db35..8fb4c091e3 100644
--- a/lms/djangoapps/courseware/views/index.py
+++ b/lms/djangoapps/courseware/views/index.py
@@ -25,6 +25,7 @@ from web_fragments.fragment import Fragment
 
 from edxmako.shortcuts import render_to_response, render_to_string
 
+from lms.djangoapps.courseware.courses import allow_public_access
 from lms.djangoapps.courseware.exceptions import CourseAccessRedirect
 from lms.djangoapps.experiments.utils import get_experiment_user_metadata_context
 from lms.djangoapps.gating.api import get_entrance_exam_score_ratio, get_entrance_exam_usage_key
@@ -195,20 +196,23 @@ class CoursewareIndex(View):
                 'email_opt_in': False,
             })
 
-            PageLevelMessages.register_warning_message(
-                request,
-                Text(_(u"You are not signed in. To see additional course content, {sign_in_link} or "
-                       u"{register_link}, and enroll in this course.")).format(
-                    sign_in_link=HTML(u'<a href="{url}">{sign_in_label}</a>').format(
-                        sign_in_label=_('sign in'),
-                        url='{}?{}'.format(reverse('signin_user'), qs),
-                    ),
-                    register_link=HTML(u'<a href="/{url}">{register_label}</a>').format(
-                        register_label=_('register'),
-                        url='{}?{}'.format(reverse('register_user'), qs),
-                    ),
+            allow_anonymous = allow_public_access(self.course, [COURSE_VISIBILITY_PUBLIC])
+
+            if not allow_anonymous:
+                PageLevelMessages.register_warning_message(
+                    request,
+                    Text(_("You are not signed in. To see additional course content, {sign_in_link} or "
+                           "{register_link}, and enroll in this course.")).format(
+                        sign_in_link=HTML('<a href="{url}">{sign_in_label}</a>').format(
+                            sign_in_label=_('sign in'),
+                            url='{}?{}'.format(reverse('signin_user'), qs),
+                        ),
+                        register_link=HTML('<a href="/{url}">{register_label}</a>').format(
+                            register_label=_('register'),
+                            url='{}?{}'.format(reverse('register_user'), qs),
+                        ),
+                    )
                 )
-            )
 
         return render_to_response('courseware/courseware.html', self._create_courseware_context(request))
 
diff --git a/lms/djangoapps/courseware/views/views.py b/lms/djangoapps/courseware/views/views.py
index 3d651b9c37..8b660bc061 100644
--- a/lms/djangoapps/courseware/views/views.py
+++ b/lms/djangoapps/courseware/views/views.py
@@ -65,6 +65,7 @@ from lms.djangoapps.ccx.custom_exception import CCXLocatorValidationException
 from lms.djangoapps.certificates import api as certs_api
 from lms.djangoapps.certificates.models import CertificateStatuses
 from lms.djangoapps.commerce.utils import EcommerceService
+from lms.djangoapps.courseware.courses import allow_public_access
 from lms.djangoapps.courseware.exceptions import CourseAccessRedirect, Redirect
 from lms.djangoapps.experiments.utils import get_experiment_user_metadata_context
 from lms.djangoapps.grades.course_grade_factory import CourseGradeFactory
@@ -87,7 +88,11 @@ from openedx.core.djangoapps.site_configuration import helpers as configuration_
 from openedx.core.djangoapps.util.user_messages import PageLevelMessages
 from openedx.core.djangolib.markup import HTML, Text
 from openedx.features.course_duration_limits.access import generate_course_expired_fragment
-from openedx.features.course_experience import UNIFIED_COURSE_TAB_FLAG, course_home_url_name
+from openedx.features.course_experience import (
+    UNIFIED_COURSE_TAB_FLAG,
+    COURSE_ENABLE_UNENROLLED_ACCESS_FLAG,
+    course_home_url_name,
+)
 from openedx.features.course_experience.course_tools import CourseToolsPluginManager
 from openedx.features.course_experience.views.course_dates import CourseDatesFragmentView
 from openedx.features.course_experience.waffle import ENABLE_COURSE_ABOUT_SIDEBAR_HTML
@@ -101,6 +106,7 @@ from util.cache import cache, cache_if_anonymous
 from util.db import outer_atomic
 from util.milestones_helpers import get_prerequisite_courses_display
 from util.views import _record_feedback_in_zendesk, ensure_valid_course_key, ensure_valid_usage_key
+from xmodule.course_module import COURSE_VISIBILITY_PUBLIC, COURSE_VISIBILITY_PUBLIC_OUTLINE
 from web_fragments.fragment import Fragment
 from xmodule.modulestore.django import modulestore
 from xmodule.modulestore.exceptions import ItemNotFoundError, NoPathToItem
@@ -459,7 +465,7 @@ class StaticCourseTabView(EdxFragmentView):
             raise Http404
 
         # Show warnings if the user has limited access
-        CourseTabView.register_user_access_warning_messages(request, course_key)
+        CourseTabView.register_user_access_warning_messages(request, course)
 
         return super(StaticCourseTabView, self).get(request, course=course, tab=tab, **kwargs)
 
@@ -504,7 +510,7 @@ class CourseTabView(EdxFragmentView):
 
                 # Show warnings if the user has limited access
                 # Must come after masquerading on creation of page context
-                self.register_user_access_warning_messages(request, course_key)
+                self.register_user_access_warning_messages(request, course)
 
                 set_custom_metrics_for_course_key(course_key)
                 return super(CourseTabView, self).get(request, course=course, page_context=page_context, **kwargs)
@@ -522,11 +528,13 @@ class CourseTabView(EdxFragmentView):
         return url_to_enroll
 
     @staticmethod
-    def register_user_access_warning_messages(request, course_key):
+    def register_user_access_warning_messages(request, course):
         """
         Register messages to be shown to the user if they have limited access.
         """
-        if request.user.is_anonymous:
+        allow_anonymous = allow_public_access(course, [COURSE_VISIBILITY_PUBLIC])
+
+        if request.user.is_anonymous and not allow_anonymous:
             PageLevelMessages.register_warning_message(
                 request,
                 Text(_(u"To see course content, {sign_in_link} or {register_link}.")).format(
@@ -541,9 +549,9 @@ class CourseTabView(EdxFragmentView):
                 )
             )
         else:
-            if not CourseEnrollment.is_enrolled(request.user, course_key):
+            if not CourseEnrollment.is_enrolled(request.user, course.id) and not allow_anonymous:
                 # Only show enroll button if course is open for enrollment.
-                if course_open_for_self_enrollment(course_key):
+                if course_open_for_self_enrollment(course.id):
                     enroll_message = _(u'You must be enrolled in the course to see course content. \
                             {enroll_link_start}Enroll now{enroll_link_end}.')
                     PageLevelMessages.register_warning_message(
@@ -840,6 +848,8 @@ def course_about(request, course_id):
 
         sidebar_html_enabled = course_experience_waffle().is_enabled(ENABLE_COURSE_ABOUT_SIDEBAR_HTML)
 
+        allow_anonymous = allow_public_access(course, [COURSE_VISIBILITY_PUBLIC, COURSE_VISIBILITY_PUBLIC_OUTLINE])
+
         # This local import is due to the circularity of lms and openedx references.
         # This may be resolved by using stevedore to allow web fragments to be used
         # as plugins, and to avoid the direct import.
@@ -878,6 +888,7 @@ def course_about(request, course_id):
             'course_image_urls': overview.image_urls,
             'reviews_fragment_view': reviews_fragment_view,
             'sidebar_html_enabled': sidebar_html_enabled,
+            'allow_anonymous': allow_anonymous,
         }
 
         return render_to_response('courseware/course_about.html', context)
diff --git a/lms/templates/courseware/course_about.html b/lms/templates/courseware/course_about.html
index 6fb28f0084..e33fd0f034 100644
--- a/lms/templates/courseware/course_about.html
+++ b/lms/templates/courseware/course_about.html
@@ -168,6 +168,12 @@ from six import string_types
               .format(course_name=course.display_number_with_default, price=course_price)}
           </a>
           <div id="register_error"></div>
+        %elif allow_anonymous:
+          %if show_courseware_link:
+            <a href="${course_target}">
+            <strong>${_("View Course")}</strong>
+            </a>
+          %endif
         %else:
           <% 
             if ecommerce_checkout:
diff --git a/openedx/core/djangoapps/course_groups/tests/test_cohorts.py b/openedx/core/djangoapps/course_groups/tests/test_cohorts.py
index 785a1c6e7e..d9de491e36 100644
--- a/openedx/core/djangoapps/course_groups/tests/test_cohorts.py
+++ b/openedx/core/djangoapps/course_groups/tests/test_cohorts.py
@@ -391,6 +391,10 @@ class TestCohorts(ModuleStoreTestCase):
         Anonymous user is not assigned to any cohort group.
         """
         course = modulestore().get_course(self.toy_course_key)
+
+        # verify cohorts is None when course is not cohorted
+        self.assertIsNone(cohorts.get_cohort(AnonymousUser(), course.id))
+
         config_course_cohorts(
             course,
             is_cohorted=True,
diff --git a/openedx/features/course_experience/tests/views/test_course_home.py b/openedx/features/course_experience/tests/views/test_course_home.py
index 9a32e5976c..aba381d892 100644
--- a/openedx/features/course_experience/tests/views/test_course_home.py
+++ b/openedx/features/course_experience/tests/views/test_course_home.py
@@ -313,12 +313,13 @@ class TestCourseHomePageAccess(CourseHomePageTestCase):
         self.assertContains(response, TEST_CHAPTER_NAME, count=(1 if expected_course_outline else 0))
 
         # Verify that the expected message is shown to the user
-        self.assertContains(
-            response, 'To see course content', count=(1 if is_anonymous else 0)
-        )
-        self.assertContains(response, '<div class="user-messages"', count=(1 if expected_enroll_message else 0))
-        if expected_enroll_message:
-            self.assertContains(response, 'You must be enrolled in the course to see course content.')
+        if not enable_unenrolled_access or course_visibility != COURSE_VISIBILITY_PUBLIC:
+            self.assertContains(
+                response, 'To see course content', count=(1 if is_anonymous else 0)
+            )
+            self.assertContains(response, '<div class="user-messages"', count=(1 if expected_enroll_message else 0))
+            if expected_enroll_message:
+                self.assertContains(response, 'You must be enrolled in the course to see course content.')
 
     @override_waffle_flag(UNIFIED_COURSE_TAB_FLAG, active=False)
     @override_waffle_flag(SHOW_REVIEWS_TOOL_FLAG, active=True)
diff --git a/openedx/features/course_experience/views/course_home.py b/openedx/features/course_experience/views/course_home.py
index d3fe698ade..a8ac5536ad 100644
--- a/openedx/features/course_experience/views/course_home.py
+++ b/openedx/features/course_experience/views/course_home.py
@@ -163,6 +163,8 @@ class CourseHomeFragmentView(EdxFragmentView):
                 request, course_id=course_id, user_is_enrolled=False, **kwargs
             )
             course_sock_fragment = CourseSockFragmentView().render_to_fragment(request, course=course, **kwargs)
+            if allow_public:
+                handouts_html = self._get_course_handouts(request, course)
         else:
             # Redirect the user to the dashboard if they are not enrolled and
             # this is a course that does not support direct enrollment.
diff --git a/openedx/features/course_experience/views/course_home_messages.py b/openedx/features/course_experience/views/course_home_messages.py
index 5dc49afd1d..63effa8a38 100644
--- a/openedx/features/course_experience/views/course_home_messages.py
+++ b/openedx/features/course_experience/views/course_home_messages.py
@@ -130,8 +130,8 @@ def _register_course_home_messages(request, course, user_access, course_start_da
             Text(_(
                 '{open_enroll_link}Enroll now{close_enroll_link} to access the full course.'
             )).format(
-                open_enroll_link='',
-                close_enroll_link=''
+                open_enroll_link=HTML('<button class="enroll-btn btn-link">'),
+                close_enroll_link=HTML('</button>')
             ),
             title=Text(_('Welcome to {course_display_name}')).format(
                 course_display_name=course.display_name