diff --git a/common/djangoapps/util/tests/test_submit_feedback.py b/common/djangoapps/util/tests/test_submit_feedback.py
index 37a3e6f3a1..8f568c7c92 100644
--- a/common/djangoapps/util/tests/test_submit_feedback.py
+++ b/common/djangoapps/util/tests/test_submit_feedback.py
@@ -159,7 +159,7 @@ class SubmitFeedbackTest(TestCase):
                         "requester": {"name": "Test User", "email": "test@edx.org"},
                         "subject": "a subject",
                         "comment": {"body": "some details"},
-                        "tags": ["test_course", "test_issue"]
+                        "tags": ["test_course", "test_issue", "LMS"]
                     }
                 }
             ),
@@ -210,7 +210,7 @@ class SubmitFeedbackTest(TestCase):
                         "requester": {"name": "Test User", "email": "test@edx.org"},
                         "subject": "a subject",
                         "comment": {"body": "some details"},
-                        "tags": []
+                        "tags": ["LMS"]
                     }
                 }
             ),
diff --git a/common/djangoapps/util/views.py b/common/djangoapps/util/views.py
index 7bbb82834b..aa592d25e8 100644
--- a/common/djangoapps/util/views.py
+++ b/common/djangoapps/util/views.py
@@ -90,7 +90,8 @@ def _record_feedback_in_zendesk(realname, email, subject, details, tags, additio
         "\n".join("%s: %s" % (key, value) for (key, value) in additional_info.items() if value is not None)
     )
 
-    zendesk_tags = list(tags.values())
+    # Tag all issues with LMS to distinguish channel in Zendesk; requested by student support team
+    zendesk_tags = list(tags.values()) + ["LMS"]
     new_ticket = {
         "ticket": {
             "requester": {"name": realname, "email": email},