diff --git a/common/djangoapps/student/views/dashboard.py b/common/djangoapps/student/views/dashboard.py
index badc2d7735..f65fa18669 100644
--- a/common/djangoapps/student/views/dashboard.py
+++ b/common/djangoapps/student/views/dashboard.py
@@ -51,6 +51,7 @@ from openedx.features.enterprise_support.api import (
     get_dashboard_consent_notification,
     get_enterprise_learner_portal_context,
 )
+from openedx.features.enterprise_support.utils import is_enterprise_learner
 from openedx.core.djangoapps.geoinfo.api import country_code_from_ip
 from common.djangoapps.student.api import COURSE_DASHBOARD_PLUGIN_VIEW_NAME
 from common.djangoapps.student.helpers import cert_info, check_verify_status_by_course, get_resume_urls_for_enrollments
@@ -838,6 +839,8 @@ def student_dashboard(request):  # lint-amnesty, pylint: disable=too-many-statem
         # TODO START: clean up as part of REVEM-199 (END)
         'disable_unenrollment': disable_unenrollment,
         'country_code': country_code,
+        # TODO: clean when experiment(Merchandise 2U LOBs - Dashboard) would be stop. [VAN-1097]
+        'is_enterprise_user': is_enterprise_learner(user),
     }
 
     # Include enterprise learner portal metadata and messaging
diff --git a/lms/static/js/learner_dashboard/Static2UCallouts.jsx b/lms/static/js/learner_dashboard/Static2UCallouts.jsx
index ce361f89e9..b1c63c6764 100644
--- a/lms/static/js/learner_dashboard/Static2UCallouts.jsx
+++ b/lms/static/js/learner_dashboard/Static2UCallouts.jsx
@@ -2,6 +2,17 @@
 import React from 'react';
 
 class Static2UCallouts extends React.Component {
+
+  componentDidMount() {
+    if (!this.props.isEnterpriseUser){
+      window['optimizely'] = window['optimizely'] || [];
+      window['optimizely'].push({
+        type: "page",
+        pageName: "merchandise_2u_lobs"
+      });
+    }
+  }
+
   render() {
     return (
       <div className="static-callouts-main">