diff --git a/lms/static/js/student_account/StudentAccountDeletionInitializer.js b/lms/static/js/student_account/StudentAccountDeletionInitializer.js
index 9be01bbbc9..90c3868b7a 100644
--- a/lms/static/js/student_account/StudentAccountDeletionInitializer.js
+++ b/lms/static/js/student_account/StudentAccountDeletionInitializer.js
@@ -21,7 +21,7 @@ const wrapperRendered = setInterval(() => {
         isActive: window.isActive,
         platformName: window.platformName,
         siteName: window.siteName,
-        lmsUrlRoot: window.lmsUrlRoot
+        mktgRootLink: window.mktgRootLink
       },
     });
   }
diff --git a/lms/static/js/student_account/components/StudentAccountDeletion.jsx b/lms/static/js/student_account/components/StudentAccountDeletion.jsx
index 3c4aea3621..b407e1a6f9 100644
--- a/lms/static/js/student_account/components/StudentAccountDeletion.jsx
+++ b/lms/static/js/student_account/components/StudentAccountDeletion.jsx
@@ -145,7 +145,7 @@ export class StudentAccountDeletion extends React.Component {
           onClose={this.closeDeletionModal}
           platformName={this.props.platformName}
           siteName={this.props.siteName}
-          lmsUrlRoot={this.props.lmsUrlRoot}
+          mktgRootLink={this.props.mktgRootLink}
         />}
       </div>
     );
@@ -159,11 +159,11 @@ StudentAccountDeletion.propTypes = {
   }).isRequired,
   platformName: PropTypes.string,
   siteName: PropTypes.string,
-  lmsUrlRoot: PropTypes.string,
+  mktgRootLink: PropTypes.string,
 };
 
 StudentAccountDeletion.defaultProps = {
   platformName: '',
   siteName: '',
-  lmsUrlRoot: '',
+  mktgRootLink: '',
 };
diff --git a/lms/static/js/student_account/components/StudentAccountDeletionModal.jsx b/lms/static/js/student_account/components/StudentAccountDeletionModal.jsx
index 0eff6d14b7..f17811f93a 100644
--- a/lms/static/js/student_account/components/StudentAccountDeletionModal.jsx
+++ b/lms/static/js/student_account/components/StudentAccountDeletionModal.jsx
@@ -31,7 +31,7 @@ class StudentAccountDeletionConfirmationModal extends React.Component {
     this.props.onClose();
 
     removeLoggedInCookies();
-    window.location.href = this.props.lmsUrlRoot;
+    window.location.href = this.props.mktgRootLink;
   }
 
   deleteAccount() {
@@ -215,14 +215,14 @@ StudentAccountDeletionConfirmationModal.propTypes = {
   onClose: PropTypes.func,
   platformName: PropTypes.string,
   siteName: PropTypes.string,
-  lmsUrlRoot: PropTypes.string,
+  mktgRootLink: PropTypes.string,
 };
 
 StudentAccountDeletionConfirmationModal.defaultProps = {
   onClose: () => {},
   platformName: "",
   siteName: "",
-  lmsUrlRoot: "",
+  mktgRootLink: "",
 };
 
 export default StudentAccountDeletionConfirmationModal;
diff --git a/lms/templates/student_account/account_settings.html b/lms/templates/student_account/account_settings.html
index 57d5edc48f..326fca4eef 100644
--- a/lms/templates/student_account/account_settings.html
+++ b/lms/templates/student_account/account_settings.html
@@ -79,7 +79,7 @@ from openedx.core.djangoapps.user_api.accounts.utils import is_secondary_email_f
      window.isActive = ${ user.is_active | n, dump_js_escaped_json };
      window.platformName = "${ platform_name | n, js_escaped_string }";
      window.siteName = "${ static.get_value('SITE_NAME', settings.SITE_NAME) | n, js_escaped_string }";
-     window.lmsUrlRoot = "${ static.get_value('LMS_ROOT_URL', settings.LMS_ROOT_URL) | n, js_escaped_string }";
+     window.mktgRootLink = "${ static.marketing_link('ROOT') | n, js_escaped_string }";
 </script>
 <%static:webpack entry="StudentAccountDeletionInitializer">
 </%static:webpack>