diff --git a/lms/djangoapps/student_account/test/test_views.py b/lms/djangoapps/student_account/test/test_views.py
index 06afcd5246..ae1566eef5 100644
--- a/lms/djangoapps/student_account/test/test_views.py
+++ b/lms/djangoapps/student_account/test/test_views.py
@@ -682,12 +682,16 @@ class StudentAccountLoginAndRegistrationTest(ThirdPartyAuthTestMixin, UrlResetMi
         else:
             self.assertContains(response, text=enterprise_sidebar_div_id)
             welcome_message = settings.ENTERPRISE_SPECIFIC_BRANDED_WELCOME_TEMPLATE
-            expected_message = welcome_message.format(
-                start_bold=u'<b>',
-                end_bold=u'</b>',
-                line_break=u'<br/>',
+            expected_message = Text(welcome_message).format(
+                start_bold=HTML('<b>'),
+                end_bold=HTML('</b>'),
+                line_break=HTML('<br/>'),
                 enterprise_name=ec_name,
-                platform_name=settings.PLATFORM_NAME
+                platform_name=settings.PLATFORM_NAME,
+                privacy_policy_link_start=HTML("<a href='{pp_url}' target='_blank'>").format(
+                    pp_url=settings.MKTG_URLS.get('PRIVACY', 'https://www.edx.org/edx-privacy-policy')
+                ),
+                privacy_policy_link_end=HTML("</a>"),
             )
             self.assertContains(response, expected_message)
             if logo_url:
diff --git a/lms/envs/common.py b/lms/envs/common.py
index 8a1b384f85..43ae005e7b 100644
--- a/lms/envs/common.py
+++ b/lms/envs/common.py
@@ -3348,11 +3348,11 @@ ENTERPRISE_CUSTOMER_LOGO_IMAGE_SIZE = 512   # Enterprise logo image size limit i
 
 ENTERPRISE_PLATFORM_WELCOME_TEMPLATE = _(u'Welcome to {platform_name}.')
 ENTERPRISE_SPECIFIC_BRANDED_WELCOME_TEMPLATE = _(
-    u'{start_bold}{enterprise_name}{end_bold} has partnered with {start_bold}'
-    '{platform_name}{end_bold} to  offer you always available, high-quality learning '
-    'programs to help you advance your knowledge and your career. '
-    '{line_break}Please continue with registration, or log in if you are an existing user, '
-    'and press continue to start learning.'
+    'You have left the {start_bold}{enterprise_name}{end_bold} website and are now on the {platform_name} site. '
+    '{enterprise_name} has partnered with {platform_name} to offer you high-quality, always available learning '
+    'programs to help you advance your knowledge and career. '
+    '{line_break}Please note that {platform_name} has a different {privacy_policy_link_start}Privacy Policy'
+    '{privacy_policy_link_end} from {enterprise_name}.'
 )
 ENTERPRISE_TAGLINE = ''
 ENTERPRISE_EXCLUDED_REGISTRATION_FIELDS = {
diff --git a/openedx/features/enterprise_support/utils.py b/openedx/features/enterprise_support/utils.py
index 9ba7714114..9f9c0cda8a 100644
--- a/openedx/features/enterprise_support/utils.py
+++ b/openedx/features/enterprise_support/utils.py
@@ -95,7 +95,11 @@ def get_enterprise_sidebar_context(enterprise_customer):
         end_bold=HTML('</b>'),
         line_break=HTML('<br/>'),
         enterprise_name=enterprise_customer['name'],
-        platform_name=platform_name
+        platform_name=platform_name,
+        privacy_policy_link_start=HTML("<a href='{pp_url}' target='_blank'>").format(
+            pp_url=settings.MKTG_URLS.get('PRIVACY', 'https://www.edx.org/edx-privacy-policy')
+        ),
+        privacy_policy_link_end=HTML("</a>"),
     )
 
     platform_welcome_template = configuration_helpers.get_value(