diff --git a/lms/templates/emails/activation_email.txt b/lms/templates/emails/activation_email.txt
index 209ff98335..2af1fda000 100644
--- a/lms/templates/emails/activation_email.txt
+++ b/lms/templates/emails/activation_email.txt
@@ -1,6 +1,6 @@
-Thank you for signing up for edX! To activate your account, 
-please copy and paste this address into your web browser's
-address bar:
+Thank you for signing up for ${settings.PLATFORM_NAME}! To activate
+your account, please copy and paste this address into your web
+browser's address bar:
 
 % if is_secure:
   https://${ site }/activate/${ key }
@@ -10,4 +10,5 @@ address bar:
 
 If you didn't request this, you don't need to do anything; you won't
 receive any more email from us. Please do not reply to this e-mail; if
-you require assistance, check the help section of the edX web site.
+you require assistance, check the help section of the
+${settings.PLATFORM_NAME} web site.
diff --git a/lms/templates/emails/activation_email_subject.txt b/lms/templates/emails/activation_email_subject.txt
index 495e0b5fad..e78a5a8dc3 100644
--- a/lms/templates/emails/activation_email_subject.txt
+++ b/lms/templates/emails/activation_email_subject.txt
@@ -1 +1 @@
-Your account for edX
+Your account for ${settings.PLATFORM_NAME}
diff --git a/lms/templates/emails/confirm_email_change.txt b/lms/templates/emails/confirm_email_change.txt
index 02aa20facf..6445a31fe8 100644
--- a/lms/templates/emails/confirm_email_change.txt
+++ b/lms/templates/emails/confirm_email_change.txt
@@ -1,7 +1,8 @@
 <%! from django.core.urlresolvers import reverse %>
-This is to confirm that you changed the e-mail associated with edX
-from ${old_email} to ${new_email}. If you did not make this request,
-please contact us immediately. Contact information is listed at:
+This is to confirm that you changed the e-mail associated with
+${settings.PLATFORM_NAME} from ${old_email} to ${new_email}. If you
+did not make this request, please contact us immediately. Contact
+information is listed at:
 
 % if is_secure:
   https://${ site }${reverse('contact')}
diff --git a/lms/templates/emails/email_change.txt b/lms/templates/emails/email_change.txt
index 8f8f711083..db3e62cb09 100644
--- a/lms/templates/emails/email_change.txt
+++ b/lms/templates/emails/email_change.txt
@@ -1,6 +1,7 @@
-We received a request to change the e-mail associated with your edX
-account from ${old_email} to ${new_email}. If this is correct, please
-confirm your new e-mail address by visiting:
+We received a request to change the e-mail associated with your
+${settings.PLATFORM_NAME} account from ${old_email} to ${new_email}.
+If this is correct, please confirm your new e-mail address by
+visiting:
 
 % if is_secure:
  https://${ site }/email_confirm/${ key }
@@ -10,4 +11,5 @@ confirm your new e-mail address by visiting:
 
 If you didn't request this, you don't need to do anything; you won't
 receive any more email from us. Please do not reply to this e-mail; if
-you require assistance, check the help section of the edX web site.
+you require assistance, check the help section of the
+${settings.PLATFORM_NAME} web site.
diff --git a/lms/templates/emails/email_change_subject.txt b/lms/templates/emails/email_change_subject.txt
index 599d49ee65..57fea3ed55 100644
--- a/lms/templates/emails/email_change_subject.txt
+++ b/lms/templates/emails/email_change_subject.txt
@@ -1 +1 @@
-Request to change edX account e-mail
+Request to change ${settings.PLATFORM_NAME} account e-mail
diff --git a/lms/templates/emails/welcome_body.txt b/lms/templates/emails/welcome_body.txt
index 8a891e0b80..81b6f98b5a 100644
--- a/lms/templates/emails/welcome_body.txt
+++ b/lms/templates/emails/welcome_body.txt
@@ -1,9 +1,9 @@
-edX has launched! To log in, visit:
+${settings.PLATFORM_NAME} has launched! To log in, visit:
 
 % if is_secure:
- https://edx.org
+ https://${settings.SITE_NAME}
 % else:
- http://edx.org
+ http://${settings.SITE_NAME}
 % endif
 
 A login button will be at the top right-hand corner of the window.
@@ -14,7 +14,7 @@ place to reset it.
 
 Thanks for joining us for the ride!
 
-The edX team
+The ${settings.PLATFORM_NAME} team
 
 (Please note that this e-mail address does not receive e-mails --
 if you need assistance, please use the help section of the web
diff --git a/lms/templates/emails/welcome_subject.txt b/lms/templates/emails/welcome_subject.txt
index 748ccfe113..e3406c3734 100644
--- a/lms/templates/emails/welcome_subject.txt
+++ b/lms/templates/emails/welcome_subject.txt
@@ -1 +1 @@
-Welcome to edX!
+Welcome to ${settings.PLATFORM_NAME}!