diff --git a/lms/djangoapps/static_template_view/views.py b/lms/djangoapps/static_template_view/views.py
index d383313d5f..8d314e535a 100644
--- a/lms/djangoapps/static_template_view/views.py
+++ b/lms/djangoapps/static_template_view/views.py
@@ -94,6 +94,7 @@ def render_press_release(request, slug):
 
 @fix_crum_request
 def render_404(request, exception):
+    request.view_name = '404'
     return HttpResponseNotFound(render_to_string('static_templates/404.html', {}, request=request))
 
 
diff --git a/openedx/features/enterprise_support/tests/test_utils.py b/openedx/features/enterprise_support/tests/test_utils.py
new file mode 100644
index 0000000000..1e674088f1
--- /dev/null
+++ b/openedx/features/enterprise_support/tests/test_utils.py
@@ -0,0 +1,46 @@
+"""
+Test the enterprise support utils.
+"""
+
+
+import mock
+import ddt
+
+from django.test import TestCase
+from django.test.utils import override_settings
+from django.urls import reverse
+
+from openedx.core.djangolib.testing.utils import skip_unless_lms
+from openedx.features.enterprise_support.tests import FEATURES_WITH_ENTERPRISE_ENABLED
+from student.tests.factories import UserFactory
+
+
+@ddt.ddt
+@override_settings(FEATURES=FEATURES_WITH_ENTERPRISE_ENABLED)
+@skip_unless_lms
+class TestEnterpriseUtils(TestCase):
+    """
+    Test enterprise support utils.
+    """
+
+    @classmethod
+    def setUpTestData(cls):
+        cls.user = UserFactory.create(password='password')
+        super(TestEnterpriseUtils, cls).setUpTestData()
+
+    @ddt.data(
+        ('notfoundpage', 0),
+        (reverse('dashboard'), 1),
+    )
+    @ddt.unpack
+    def test_enterprise_customer_for_request_called_on_404(self, resource, expected_calls):
+        """
+        Test enterprise customer API is not called from 404 page
+        """
+        self.client.login(username=self.user.username, password='password')
+
+        with mock.patch(
+            'openedx.features.enterprise_support.api.enterprise_customer_for_request'
+        ) as mock_customer_request:
+            self.client.get(resource)
+            self.assertEqual(mock_customer_request.call_count, expected_calls)
diff --git a/openedx/features/enterprise_support/utils.py b/openedx/features/enterprise_support/utils.py
index 12ac3c9623..7d464cdc2a 100644
--- a/openedx/features/enterprise_support/utils.py
+++ b/openedx/features/enterprise_support/utils.py
@@ -316,6 +316,11 @@ def get_enterprise_learner_generic_name(request):
     """
     # Prevent a circular import. This function makes sense to be in this module though. And see function description.
     from openedx.features.enterprise_support.api import enterprise_customer_for_request
+
+    # ENT-2626: For 404 pages we don't need to perform these actions.
+    if getattr(request, 'view_name', None) == '404':
+        return
+
     enterprise_customer = enterprise_customer_for_request(request)
 
     return (