diff --git a/lms/envs/aws.py b/lms/envs/aws.py
index 3e3c10d8d2..900aa633a7 100644
--- a/lms/envs/aws.py
+++ b/lms/envs/aws.py
@@ -433,5 +433,8 @@ ADVANCED_SECURITY_CONFIG = ENV_TOKENS.get('ADVANCED_SECURITY_CONFIG', {})
 GOOGLE_ANALYTICS_ACCOUNT = AUTH_TOKENS.get('GOOGLE_ANALYTICS_ACCOUNT')
 GOOGLE_ANALYTICS_LINKEDIN = AUTH_TOKENS.get('GOOGLE_ANALYTICS_LINKEDIN')
 
+##### OPTIMIZELY PROJECT ID #####
+OPTIMIZELY_PROJECT_ID = AUTH_TOKENS.get('OPTIMIZELY_PROJECT_ID', OPTIMIZELY_PROJECT_ID)
+
 #### Course Registration Code length ####
 REGISTRATION_CODE_LENGTH = ENV_TOKENS.get('REGISTRATION_CODE_LENGTH', 8)
diff --git a/lms/envs/common.py b/lms/envs/common.py
index c1929d217d..1a647574f6 100644
--- a/lms/envs/common.py
+++ b/lms/envs/common.py
@@ -148,10 +148,7 @@ FEATURES = {
     # Staff Debug tool.
     'ENABLE_STUDENT_HISTORY_VIEW': True,
 
-    # Optimizely for the LMS--need to explicitly turn on for production.
-    'OPTIMIZELY_LMS': False,
-
-    # Segment.io for LMS--need to explicitly turn on for production.
+    # Segment.io for LMS--need to explicitly turn it on for production.
     'SEGMENT_IO_LMS': False,
 
     # Provide a UI to allow users to submit feedback from the LMS (left-hand help modal)
@@ -474,6 +471,9 @@ if FEATURES.get('ENABLE_SQL_TRACKING_LOGS'):
 GOOGLE_ANALYTICS_ACCOUNT = None
 GOOGLE_ANALYTICS_LINKEDIN = 'GOOGLE_ANALYTICS_LINKEDIN_DUMMY'
 
+######################## OPTIMIZELY ###########################
+OPTIMIZELY_PROJECT_ID = None
+
 ######################## subdomain specific settings ###########################
 COURSE_LISTINGS = {}
 SUBDOMAIN_BRANDING = {}
diff --git a/lms/templates/widgets/optimizely.html b/lms/templates/widgets/optimizely.html
index e8d1b1f2c1..e6f330e7d6 100644
--- a/lms/templates/widgets/optimizely.html
+++ b/lms/templates/widgets/optimizely.html
@@ -1,3 +1,3 @@
-% if settings.FEATURES.get('OPTIMIZELY_LMS'):
-<script src="//cdn.optimizely.com/js/1706490390.js"></script>
+% if settings.OPTIMIZELY_PROJECT_ID:
+<script src=${'//cdn.optimizely.com/js/{}.js'.format(settings.OPTIMIZELY_PROJECT_ID)}></script>
 % endif