diff --git a/rakefile b/rakefile
index 01d7085245..6fced22658 100644
--- a/rakefile
+++ b/rakefile
@@ -79,6 +79,7 @@ task :package do
             "--exclude=rakefile",
             "--exclude=.git",
             "--exclude=**/*.pyc",
+            "--exclude=reports",
             "-C", "#{REPO_ROOT}",
             "--provides=#{PACKAGE_NAME}",
             "--name=#{NORMALIZED_DEPLOY_NAME}",