diff --git a/lms/static/sass/_shame.scss b/lms/static/sass/_shame.scss
index 3caf4c78ce..d0eb5b54de 100644
--- a/lms/static/sass/_shame.scss
+++ b/lms/static/sass/_shame.scss
@@ -53,6 +53,17 @@
     }
   }
 
+  .btn-tertiary {
+    @extend .btn;
+    background: $m-blue-l1;
+    color: $m-blue;
+
+    // no hover state conventions to follow from marketing :/
+    &:hover, &:active {
+
+    }
+  }
+
   // nav list
   .list-actions {
     list-style: none;
@@ -71,17 +82,16 @@
       @extend .btn-primary;
     }
 
-    // not open for registration/coming soon
-    &.isnot-open {
-      @extend .btn-secondary;
-      color: #d8d9dc;
-      pointer-events: none !important;
-      outline: none;
-    }
-
     // already registered
     &.is-registered {
       @extend .btn-secondary;
     }
+
+    // coming soon
+    &.isnot-open {
+      @extend .btn-tertiary;
+      pointer-events: none !important;
+      outline: none;
+    }
   }
 }
diff --git a/lms/templates/mktg_iframe.html b/lms/templates/mktg_iframe.html
index 48fb022552..828cdfd04c 100644
--- a/lms/templates/mktg_iframe.html
+++ b/lms/templates/mktg_iframe.html
@@ -28,7 +28,10 @@
   <!-- repeated button styles needed for IE (copied from _shame.scss) -->
   <style type="text/css" media="screen">
 
-    .view-partial-mktgregister{background:transparent}.view-partial-mktgregister .wrapper-view{overflow:hidden}.view-partial-mktgregister .btn,.view-partial-mktgregister .btn-primary,.view-partial-mktgregister .action.action-register,.view-partial-mktgregister .btn-secondary,.view-partial-mktgregister .action.isnot-open,.view-partial-mktgregister .action.is-registered{display:block;padding:10px 50px;text-transform:lowercase;color:#fff;letter-spacing:0.1rem;cursor:pointer;text-align:center;border:none !important;text-decoration:none;text-shadow:none;letter-spacing:0.1rem;font-size:17px;font-weight:300;box-shadow:0 !important}.view-partial-mktgregister .btn strong,.view-partial-mktgregister .btn-primary strong,.view-partial-mktgregister .action.action-register strong,.view-partial-mktgregister .btn-secondary strong,.view-partial-mktgregister .action.isnot-open strong,.view-partial-mktgregister .action.is-registered strong{font-weight:400}.view-partial-mktgregister .btn-primary,.view-partial-mktgregister .action.action-register{background-color:#4697ec;background-image:-webkit-gradient(linear, left top, left bottom, color-stop(5%, #4697ec),color-stop(95%, #4880bb));background-image:-webkit-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:-moz-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:-ms-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:-o-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:linear-gradient(top, #4697ec 5%,#4880bb 95%)}.view-partial-mktgregister .btn-secondary,.view-partial-mktgregister .action.isnot-open,.view-partial-mktgregister .action.is-registered{background-color:#999;background-image:-webkit-gradient(linear, left top, left bottom, color-stop(5%, #999),color-stop(95%, #666));background-image:-webkit-linear-gradient(top, #999 5%,#666 95%);background-image:-moz-linear-gradient(top, #999 5%,#666 95%);background-image:-ms-linear-gradient(top, #999 5%,#666 95%);background-image:-o-linear-gradient(top, #999 5%,#666 95%);background-image:linear-gradient(top, #999 5%,#666 95%)}.view-partial-mktgregister .list-actions{list-style:none;margin:0;padding:0}.view-partial-mktgregister .list-actions .item{margin:0}.view-partial-mktgregister .action.isnot-open{color:#d8d9dc;pointer-events:none !important;outline:none}
+    .view-partial-mktgregister{background:transparent}.view-partial-mktgregister .wrapper-view{overflow:hidden}.view-partial-mktgregister .btn,.view-partial-mktgregister .btn-primary,.view-partial-mktgregister .action.action-register,.view-partial-mktgregister .btn-secondary,.view-partial-mktgregister .action.is-registered,.view-partial-mktgregister .btn-tertiary,.view-partial-mktgregister .action.isnot-open{display:block;padding:10px 50px;text-transform:lowercase;color:#fff;letter-spacing:0.1rem;cursor:pointer;text-align:center;border:none !important;text-decoration:none;text-shadow:none;letter-spacing:0.1rem;font-size:17px;font-weight:300;box-shadow:0 !important}.view-partial-mktgregister .btn strong,.view-partial-mktgregister .btn-primary strong,.view-partial-mktgregister .action.action-register strong,.view-partial-mktgregister .btn-secondary strong,.view-partial-mktgregister .action.is-registered strong,.view-partial-mktgregister .btn-tertiary strong,.view-partial-mktgregister .action.isnot-open strong{font-weight:400}.view-partial-mktgregister .btn-primary,.view-partial-mktgregister .action.action-register{background-color:#4697ec;background-image:-webkit-gradient(linear, left top, left bottom, color-stop(5%, #4697ec),color-stop(95%, #4880bb));background-image:-webkit-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:-moz-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:-ms-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:-o-linear-gradient(top, #4697ec 5%,#4880bb 95%);background-image:linear-gradient(top, #4697ec 5%,#4880bb 95%)}.view-partial-mktgregister .btn-secondary,.view-partial-mktgregister .action.is-registered{background-color:#999;background-image:-webkit-gradient(linear, left top, left bottom, color-stop(5%, #999),color-stop(95%, #666));background-image:-webkit-linear-gradient(top, #999 5%,#666 95%);background-image:-moz-linear-gradient(top, #999 5%,#666 95%);background-image:-ms-linear-gradient(top, #999 5%,#666 95%);background-image:-o-linear-gradient(top, #999 5%,#666 95%);background-image:linear-gradient(top, #999 5%,#666 95%)}.view-partial-mktgregister .btn-tertiary,.view-partial-mktgregister .action.isnot-open{background:#e6f5fc;color:#5597dd}.view-partial-mktgregister .list-actions{list-style:none;margin:0;padding:0}.view-partial-mktgregister .list-actions .item{margin:0}.view-partial-mktgregister .action.isnot-open{pointer-events:none !important;outline:none}
+
+
+
 
 
   </style>